Chapter 247: Borrowing a vest
Since Angel Shopping City is a platform dominated by women's shopping, it is only aimed at teenage girls aged 18 to 36 in terms of categories, and the positioning of the user base is very narrow, and the growth is already very limited. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
The platform also had the idea of setting up a full-category website, but in the U.S. market, it has also suffered from strong suppression by the Global Mall, so the plan has not been implemented.
If Baibao Group enters this time, the situation will be very different. The establishment of a joint venture shopping platform will focus on rich and inexpensive Chinese products, so that it can still have a certain price advantage when competing with the global mall, and this battle may not be impossible to fight.
According to Long Yu's idea, this joint venture website hopes to be led by Shenlong.com, with Baibao.com behind the scenes, providing a full range of financial and technical support. After all, Baibao Group has made a big move and rashly entered the United States, which has attracted great attention and restrictions, and Shenlong.com, as an emerging platform, is not well-known in the United States, so it cannot attract too much attention, and it is more appropriate for Shenlong.com to come forward and cooperate with Angel Shopping City.
"Xiaolong, this time let your Shenlong net start, of course, there is a disadvantage, you may be noticed by the Global Mall because of this, and turn the firepower of the attack to your platform." Long Yu said, "However, the benefits are also obvious, firstly, Shenlong.com will be upgraded to an international shopping platform in one fell swoop, and the brand image will be greatly improved, and secondly, in terms of funds, Baibao Group will take the lion's share, and the controlling stake is equivalent to an additional gift." It is equivalent to you with a very small amount of capital and energy, in exchange for a big opportunity for internationalization, should you participate in this gamble? ā
"It is true that risks and opportunities coexist, and in the domestic market, if you suffer a frontal impact from the global mall, you will be seriously injured even if you don't die. In the international market, victory or defeat is still unknown. Ye Haolong's expression became serious, "Such a bold internationalization, for our Shenlong Network, it is indeed unpredictable to win or lose." ā
In fact, Ye Haolong is also silently calculating an account in his heart, this time Baibao Group and Angel Shopping City jointly established a new full-category e-commerce platform, Baibao Group took out 200 million, and Angel Shopping City will definitely inject capital, so calculated, the start-up capital of the new platform will reach 3 billion, which is appropriate.
The 300 million funds have almost reached the heyday of the Huahua Mall, and it is invested with real money, not a virtual speculation concept, which is promising.
If the establishment of this new platform, by Shenlong.com to obtain a controlling stake, is equivalent to giving Ye Haolong more than 100 million assets for nothing, such a big deal may not be common. Taking a step back, even if he was attacked from the global mall in the domestic market, the losses suffered would not be so much, and the two offset each other, judging from the current market, Ye Haolong has already made a net profit.
So it's a sure-fire gamble, and even more so if there is a breakthrough in the U.S. market.
"Old Dragon, I understand what you mean, what you want is nothing more than a vest, but the vest you bought this time is a little expensive." Ye Haolong said, "At present, Baibao Group is indeed not suitable to openly declare war on the global mall, otherwise it will not only make the e-commerce industry more chaotic, but also may allow Lemai to take the opportunity to further expand. ā
"It's good that you understand, this is a secret between us, and we can't let anyone else know about it at the moment, and only when the time is ripe can we let a few of the senior executives of your company know." Long Yu said, "Recently, we may need you and our CEO Lao Tao to go to the United States to listen to the opinions of Angel Shopping City, and it is best to reach an agreement quickly and officially start the preparatory work." Our time is very tight, if we can't open the station after the Spring Festival next year, it will be difficult to effectively curb the global mall. ā
"Time is pressing, and we really need to make a quick decision, so let Lao Tao discuss the specific details with me." Ye Haolong said, "Old Dragon, I'll help you go to the backyard of other people's houses, in the domestic market, you big brother should cover a little more, don't let my old nest be served by a beard." ā
"In the domestic market, although the beard is violent, it is not to the point of life and death, and your Shenlong Network is not weak." Long Yu said, "Next, we are also studying corresponding countermeasures to curb its growth momentum." ā
Long Yu's schedule was very busy, and the one-hour meeting ended quickly, Ye Haolong did not leave, but continued to discuss the plan to enter the United States with Tao Leshan, CEO of Baibao.com.
According to this plan, DPCA will obtain the naming rights of the American shopping platform, in other words, the new website in the future will be the American version of DPC. Baibao Group will contribute no less than 3 billion yuan, and it is expected that the total investment of the new platform will be no less than 5 billion yuan, with Shenlong Net occupying a controlling stake and Baibao Network as a shareholder.
In the new plan, the new plan also pre-designed the situation that Angel Shopping City is unwilling to join, in this case, DPCA will independently undertake the research and development and operation of the online shopping platform in the United States, and Baibao.com will assist as a shareholder.
The whole plan was designed very carefully, and after repeated discussions between Ye Haolong and Tao Leshan, it was finally officially finalized the next day.
The time has come to the middle of October, and the domestic e-commerce industry, because of the arrival of the global mall, the panic has gradually dissipated, replaced by helplessness and loneliness.
In just half a month, the global shopping mall conquered the city and occupied 15% of the domestic e-commerce trading market, becoming the second largest giant after Baibao.com, and the gap with the third place Lemai.com is getting bigger and bigger.
Because of this, the bearded Lao Li has been proud of the spring breeze recently, and he has gnawed down the most difficult bone in the Chinese market, so the day of unifying the world and becoming the emperor of global e-commerce is just around the corner.
Lao Li not only actively occupies the domestic e-commerce market, but also repeatedly uses commercial means to acquire a number of competitive emerging Internet start-up companies, in order to build an all-round preparation for the e-commerce ecosystem in China.
For Lao Li, it is necessary to take advantage of the current momentum to win the first place in the Chinese market, so that the business of Global Mall will reach a new peak, and it is just around the corner to become the top five companies in the world's top 500.
Of course, Baibao Group is not without action, only a week later, Tao Leshan, CEO of Baibao.com, and Ye Haolong, boarded the plane to Los Angeles in the United States. (To be continued.) )