1 minute and 11 seconds to break 10 million; After 5 minutes, the transaction volume reached 100 million; 14 minutes and 02 seconds, exceeding 200 million; After 38 minutes and 28 seconds, the transaction volume rushed to 500 million yuan; In more than half an hour, the transaction volume of Bonjour Mall exceeded 500 million yuan. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

These figures were published in various media newspapers and stunned everyone.

The transaction volume of more than one billion a day is simply a miracle.

E-commerce has always been a relatively large part of the Internet industry, with many pioneers and more failures.

Before Bonjour, Yuntao became an e-commerce giant as the largest e-commerce platform in China. The emergence of Bonjour is considered to be a strong challenger, but there is still a certain gap from Yuntao.

When Yuntao concentrated on promoting its own strategy, Zhuoyue slapped Yuntao hard with a created festival and a transaction volume of more than one billion.

There is no such slap in the face.

"I never thought I would buy such a thing, I'm guilty, and I'm going to eat dirt for the rest of my days."

"I've been fanciing a piece of clothing for a long time, and this time it's only a five-fold discount, and I finally grabbed it after staying up all night, so I'm so concerned."

"My wife is a loser, I paid off the things in the shopping cart at once, and there was a delivery brother from Zhuoyue early in the morning, and I couldn't pile it up at home."

"Your courier is so fast, I haven't received it yet, maybe it's a remote home, or maybe there are too many people buying. Oops, someone rang the doorbell and didn't say anything......"

……

Double 11 quickly became the first place on the Weibo topic list, and many people posted the goods they bought on Weibo and WeChat's circle of friends.

Of course, there are also many people who take the rhythm on the Internet, thinking that Bonjour's Double 11 promotion festival is just a scam.

"The price of many goods is already very low, but the price is only raised before Double 11, and then sold at a 5% discount, in fact, consumers do not get benefits at all, and may even spend more money."

"The things on Double 11 are all from the past, and some are inferior products, fakes, otherwise how could they be so cheap? It's cheap and not good, it's really a loss and no brains. ”

There are many netizens on the Internet who watch the excitement, especially when there are promoters, and the negative news about learning Double 11 is also fermenting very quickly.

Liu Qiandong immediately perceived this public opinion, and issued a statement from the media, online communities, and other channels, directly pointing out the ulterior motives behind this public opinion.

"Bonjour Mall guarantees that the goods sold are completely authentic, we have perfect procurement channels, and we have complete after-sales service. If you think you're buying a fake, we'll give you a free authenticity check. ”

"Bonjour Mall has invested 100 million US dollars in Double 11, uniting various brand merchants to give users the greatest feedback, which is unprecedented. We are real money feedback and concessions, real and well documented. ”

Mr. Liu's statement was personal, not at all like a traditionally formatted PR article.

It's like what is written in the statement, splash dirty water, and come up with evidence. If there is no evidence, just keep your mouth shut.

The statement was so strong that the rhythm of smearing on the Internet suddenly disappeared. When preparing for Double 11, the contract price between Bonjour Mall and various brands was the lowest. If the brand owner is not willing to make a profit, part of the discount will be made up by Bonjour.

The concession of the real name silver is impeccable.

After a wave of peaks in the early morning, Double 11 ushered in a wave of peaks at more than 8 o'clock in the morning. It was more than 8 o'clock, which happened to be the time when many people got up to go to work, and the trading volume of Bonjour faintly broke the early morning record.

At noon, a wave of public opinion on the Internet began on the Black Double Eleven, which undoubtedly made more consumers have doubts about it. However, after Liu Qiandong's strong statement, the trading volume began to climb again. A wave of black rhythm has been effectively contained, but it also has certain negative effects. It is unlikely that the volume of transactions will exceed the early hours of the morning.

Fortunately, the monitoring data shows that the trading volume has been maintained in an acceptable range, and exceeded 3 billion in the evening.

Judging from the transaction amount and the number of orders, Double 11 was undoubtedly a very successful day, creating a miracle for e-commerce platforms. The volume of transactions and the number of orders of this size are rare in the world.

But this does not mean that Double 11 was a success, and there are even greater challenges ahead.

The goods are sent out from the warehouse and delivered to the user in time. After-sales service and return of goods, unsuitable exchanges.

There is a certain amount of irrational consumption in the consumption of Double 11, and some of these consumers will choose to return the goods. As an O2C platform, Bonjour Mall returns unconditionally within three days and exchanges without reason within seven days, which are the foundation of success. The huge after-sales service is also a huge pressure on the customer service of Bonjour Mall.

The rapid growth of the economy will inevitably bring about the development of e-commerce. This Double 11 has allowed the software and hardware of Bonjour Mall to be upgraded, which is enough to cope with the growth of users and orders in the next year.

The aftermath of Double 11 is far more than that, which has brought a earth-shaking change to e-commerce, especially the big platform strategy of Yuntao, which was directly beaten by Double 11.

Even if you know that the big platform strategy has no value, it is impossible to exceed the halo brought by Double 11 to Bonjour Mall. However, Yuntao still has to establish Tmall Mall, otherwise it may really lose the O2C market.

Ma Yun was holding back his anger in his heart, knowing that it would not be so useful, but he still had to invest heavily to continue to implement the strategy. But he is on fire, and the results of Bonjour Mall are there, and it is not something that Ma Yun can erase if he wants to.

The Yuntao strategy department also planned to carry out a Double 12 promotion, which was scolded by Ma Yun. has been beaten all over the ground by other people's Double Eleven, and now he still wants to imitate others. The nature of Bonjour Mall determines that it can guarantee platform products, but there are many sources of goods on the Yuntao platform, and it is impossible to achieve the level of Bonjour Mall. Without considering the actual imitation, it will only make Yuntao fall to the lower city.

Ma Yun urgently met with Penguin's pony boss to discuss a way to boycott Yijia Network and Bonjour Mall. The impact technology brought by Yijia's products is so big that Yuntao and Penguin have to cooperate.

This cooperation is no longer the loose protest coalition of the past, but a closer relationship of interests, ensuring that the two companies can unite as one to suppress the expansion of the Yijia network. (To be continued.) )