Yang Liu is a white-collar worker, with a monthly income of more than 5,000, his wife's salary is lower, and his parents are ordinary people. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoIt can be said that the economic conditions of the Yangliu family are really average, although they will not be cold and hungry, but they are still very careful in their lives, and they can save money.

Then the discount of Double 11 is impossible to ignore for Yang Liu, especially the clothes and handbags that his wife has loved for a long time, which are 50% off the price of the counter. Going to the mall to buy these luxury goods, Yang Liu is reluctant to be convinced, but as long as half of the Double 11 in Zhuoyue Mall, Yang Liu can still take it out by gritting his teeth.

The warm-up in the first half of the month, various activities emerge in an endless stream every day, and there are many coupon red envelopes. For a period of time before the day of the 11th event, Yang Liu would scratch for ten minutes every day on Bonjour's website, comparing the prices of goods, and doing tasks by the way to grab red envelopes. In the end, I grabbed a total of more than 30 red envelopes and 5 coupons for Double 11.

At 0:00 on the 11th, Yang Liu stayed in front of the computer like everyone else, refreshing the web page, hoping to grab a free Armani handbag. The price of the handbag is several thousand, and tens of thousands of people are staring at it. Yang Liu didn't catch up, so he could only watch others snatch things away.

However, Yang Liu's wife has a fast hand, which may be a woman's natural shopping attribute, and grabbed a three-fold Cambridge bag, which was purchased from the UK by Bonjour Mall. The original price is more than 1,500 yuan, and the discount on Double 11 is less than 500 yuan, which is quite large.

After grabbing the Cambridge bag, it's time to buy other discounted items. Almost every brand merchant that has settled in Bonjour Mall has a certain degree of discount, and there will also be major specials. Of course, there is a limit to the quantity of these special items, and Yang Liu and his wife need to pay for the order as soon as possible.

"Wife, you take your mobile phone to log in to Zhuoyue first, the computer seems to be too stuck." Yang Liu said a little anxiously.

The wee hours of the morning coincided with the peak time for users to access Bonjour, which caused some delays and lags in Bonjour's system, which was unavoidable. However, after a few minutes, Bonjour's servers were added to the array to ensure the user's experience.

The app access of Bonjour Mall is smoother, and Yang Liu's wife hurriedly opened the shopping cart. Several of the items in the shopping cart are already out of stock. It seems that there are still many people like Yangliu and them, staying up all night to brush Zhuoyue.

I bought a few down coats that I put in the shopping cart, but I didn't grab a windbreaker because I ordered it late. The whole shopping process, on the whole, is not bad, almost all of them are purchased at a 50% discount, and some are even 3% off, saving a lot of money.

Truth be told, no one likes this kind of shopping experience, it's not free enough, it's not efficient enough. Staying up late to buy things, you have to have tens of thousands of people or even hundreds of thousands of people with strong things in their hands, just for huge discounts. But Yang Liu had to do this, if he wanted to buy good things, he could only exchange time if he had enough money in his hand.

If you are not poor, who is willing to pinch a little bit every day to do tasks and participate in the limited-time activities of the merchants, just for the sake of such a discount of dozens of yuan?

Who wants to stay in front of the computer at 12 o'clock in the middle of the night, staring at the monitor like a great enemy, for fear that they won't be able to buy their favorite treasure?

The Double 11 special discount of Bonjour Mall can reach more than 3 billion transactions, which only shows that users are not rich enough, so they have no ability to resist the huge discount.

Fortunately, the logistics speed and after-sales service standards of Bonjour Mall are first-class, which is enough to make up for the discomfort caused by the rush to buy users. Yang Liu had a down jacket that was not very suitable, and Zhuo Yue's courier came over the next day to help Yang Liu change the goods.

There are many consumers like Yang Liu, and they are also the ones who support the 3 billion transaction volume of Double 11.

After Singles' Day, more and more brands are willing to cooperate with Bonjour Mall. Even if you don't want to settle in Bonjour, at least you will have a lot of discounts when you purchase from Bonjour.

To open a brand store on Bonjour, you need to pay a deposit ranging from 50,000 ~ 150,000 yuan, and you also need to pay a technical service fee of 60,000 yuan per year. Bonjour Mall's revenue from membership fees and technical service fees alone is very substantial, but this is only a small part of it.

For usual, especially for big promotions like Double 11, sales commissions and advertising fees are the main sources of income. According to the rules of Bonjour Mall, the platform will take a commission of 3%-5% from sales according to different categories.

In other words, in terms of the turnover of 3 billion on the day of Double 11, Bonjour will at least have a commission of more than 100 million.

In addition, Bonjour will also charge advertising fees to the tenants. For each user who clicks into the advertising position on the homepage of Bonjour Mall and successfully purchases, the merchant needs to pay a certain traffic advertising fee to the platform. That is to say, for the sales of 3 billion, it can be said that it is very easy for Bonjour Mall to win 200 million only through the commission and advertising revenue of the dual platforms.

Of course, some of the 3 billion transaction volume is Bonjour's own products, which brings greater profits to Bonjour Mall. Soon after Double 11, Bonjour Mall repaid the funds it had borrowed from Yijia Group.

Yijia Group did not suffer a loss, after all, the online payment of Bonjour Mall only supports Yijia wallet. Half of the transaction volume of 3 billion is paid by Yijia wallet.

The buyer places an order and pays for it, but the money is not paid directly to the seller, but is temporarily kept by the Yijia wallet. After the seller delivers the goods, submit the invoice number to the Alipay background, and after the logistics delivery time, the buyer clicks to confirm the payment after receiving the goods, and the Yijia wallet will pay the payment to the merchant or Bonjour Mall.

This means that most transaction funds will stay on the Yijia wallet account for 3~5 days. Yijia Wallet itself is not a financial institution, and the use of its funds is strictly restricted, but it can still obtain higher interest income through protocol deposits or other means.

Finally, there is the data service that was adopted for the first time. In the era of big data, data itself is wealth.

Double 11 has received technical support from Yijia Network's big data platform, which has accumulated a large amount of data for Bonjour Mall. It can understand the consumer's spending level, consumption preferences, etc.

This data is quite valuable and can be sold to major enterprises and stores. Secondly, through data analysis, it has also played a great role in the improvement of Bonjour Mall itself and the adjustment of its business strategy in the future.

This is only the first time that Yijia Network Big Data Platform has been used, and the effect is quite good. Of course, some problems were exposed, which required the technical team to invest in solving the problem. Practice brings true knowledge, and whether big data is good or not depends on the effect of large-scale use. (To be continued.) )