Chapter Twenty-Four: The Three Treasures of Auspiciousness
Ye Haolong plans to make a brand and visualize his cute creativity, just like Mickey Mouse and Donald Duck, which can be known and loved by the majority of consumers.
Since the style of your online store is cute, the cartoon image must be based on the cute style.
With this direction in mind, the next step is the creation and design phase. Ye Haolong asked Tang Liya for two days off, and simply closed the door to study it carefully, making the three foodies complain for a while.
It is not easy to design a cartoon image, Ye Haolong is not from a professional class, fortunately, his art skills are not bad, after a day of thinking, he decided his positioning.
That is to design a group of three animal figures, and call it "Meng Meng Da Auspicious Three Treasures".
The three animals contain three qualities that complement each other and make the brand's image vivid and interesting.
Ye Haolong plans to use the three primary colors of red, yellow and blue to design the three images of red cat, yellow duck and blue pig, which are named red cat noisy, yellow duck Qiqi, and blue pig crooked.
At this time, Ye Haolong's skills in learning art in his early years came in handy.
Using a pencil to design one draft after another on white paper, Ye Haolong simply forgot to sleep and eat, and the waste paper balls were thrown all over the room.
The red cat is noisy, lively and cheerful, with a big grinning personality, and belongs to the impulsive two-type goods; Yellow Duck Qiqi, extraordinary intelligence, often thundering people with cold jokes, belongs to the brain-opening type; The blue pig is crooked, gluttonous and lazy, full of bad ideas, and belongs to the under-bian masochistic type.
How to express the character traits of these three cute objects in the form of guò comics and become a beloved combination is very difficult.
And in this regard, Fang Ruoman is also a layman, and he can't give Ye Haolong a better construction, and the three foodies of Shengtang Technology are even more unreliable, and it is in vain to ask questions.
Ye Haolong's entire creative process is almost behind closed doors, which makes him very crazy.
Soon he found that although he had a little art skills, he had never been in place for the cartoon image, and he couldn't design a cartoon image that he was satisfied with.
Ye Haolong knew that this was a task that he could not complete by himself, and he had to turn to a master.
It was at this time that he suddenly remembered a person who was a lot of money to open an anime studio. This Lao Xu is a professional, studying art and design at Fairy Lake University, especially likes cartoon animation, and is an animation enthusiast. If he is willing to help, it will be a lot easier.
Thinking of this, Ye Haolong took a bunch of design drawings that looked okay and came to the business incubation center.
In the past two days, I have not had time to take care of my online store, and the work of customer service has been handed over to Tang Liya for the time being.
Ye Haolong came directly to the third floor and walked into the Letong Animation Studio, which was opened by a lot of money.
"Hello, Boss Xu." Ye Haolong pushed the door and entered, and saw a lot of money buried in the drawing.
"Yo, Boss Ye! Haha, why do you have time to come and sit with me. A lot of money immediately put down the work at hand and got up to greet him, "Anyway, the weird machine you made has become a hot topic in our business incubation center, and there are several waves of people who want to visit today, but you are not there." ”
"I've been busy with another thing in the past two days, and I'm about to come to you for help." "I want to create my own brand in the future, and now I plan to design a cartoon image of this brand first. ”
"Designing cartoon characters, I'm good at it." A lot of money immediately became excited, and as soon as he talked about cartoon anime, his eyebrows immediately fluttered, and his big back head flashed shiny, and he entered self-high mode.
Ye Haolong immediately gave a lot of money for his ideas and a stack of first drafts.
"Well, that's kind of interesting." A lot of money held their chins in their hands and fell into deep thought.
Of course, he had to spend a lot of money to help with the design, and he couldn't do this work in vain.
Don't look at these three little cartoon characters, it takes a lot of effort to design a set of high-quality artwork, at least five sets of alternatives must be prepared, and after a certain number of people agree, the best plan can be determined.
This workload will take at least ten days and half a month, maybe longer, and the design fee will naturally not be cheap. Ye Haolong's current funds are all invested in Shengtang Technology, and he is already shy in his pocket, and he can't afford so much design money for the time being, and the only way is to cooperate with a lot of money.
The way of business is to use the resources of both parties, learn from each other's strengths, and maximize their benefits.
In the whole process of negotiation, Ye Haolong always adhered to the principle that he must own 100% of the copyrights of these three cartoon images. However, in the process of launching, it can be accompanied by the logo of "Letone Animation Studio", which is equivalent to free publicity and promotion for studios with a lot of money.
This is a win-win situation for both parties, and what Ye Haolong needs is Letong's animation design strength. What a lot of money needs is Ye Haolong's incidental publicity to Letong in the promotion process.
If these three cartoon images are successful, it will be a classic case of the company for Letone, which can significantly enhance the company's image and be of great help to future development.
A lot of money is now suffering from no collaborators, his strength is in artistic techniques, as for creativity is average. The fundamental reason is that these professionals with unique skills are too far behind Ye Haolong, who is good at marketing, in terms of grasping the market mentality and customer psychology.
The two sides have their own strengths and weaknesses, and they can reach a full exchange, and the negotiations are very smooth.
The sincerity of the cooperation of many money was very high, and he said that he would immediately start designing the artwork.
Of course, in order to avoid unnecessary disputes in the future, Ye Haolong asked Fang Ruoman for help and asked her to help draft a cooperation agreement. Fang Ruoman is well-informed in advertising agencies and has a good grasp of various cooperation details.
In this way, Ye Haolong and a lot of money finally happily reached a one-year cooperation agreement.
Having completed a major event in a hurry, Ye Haolong felt a sense of relief. However, when he returned to his office on the second floor, he had already seen a large number of transactions in the background of the system, which was a full eighty-six orders!
I have only been away for less than two days, and it seems that the enthusiasm of the buyers is really high.
Ye Haolong started the big lazy worm, and with the operation of the assembly line, he began to pack them one by one, and was busy until the sunset, before packing and shipping all the goods.
It's not easy to start a business, Ye Haolong wiped the sweat on his head, and began to realize that it is extremely difficult to start a business and be a boss.
Entrepreneurial wolves have anxiety, and migrant dogs also have distress. Living in the world, tossing is the main theme of life, the only difference is that the former lives out of himself, and the latter falls into shackles.
In the end, thanks to the great Internet, it has created more possibilities for us to gallop freely in the boundless world of bits.
Although Ye Haolong was very tired at this moment, his heart was full of longing for a better future.
He opened the work platform and calculated the average daily profit of the online store, and couldn't help but be secretly happy. The profit has exceeded 200 yuan, and when the business is good, it can even exceed 300 yuan!
With the significant improvement of the level of the online store and the gradual enrichment of the content of the customer review area, the credibility of the online store is also greatly improved, and the result is that the transaction volume has gradually increased.
Ye Haolong looked at the upward curve of the transaction volume of the online store, which is a gentle upward line similar to GDP, and he predicted that the sales volume in August may exceed 1,800 orders, and the profit will be nearly 10,000 yuan.