"At present, it seems that there are only two ways to achieve profitable growth, either to increase transaction fees and management fees, or to develop new businesses to find growth points," Li said. Pen "Fun" Pavilion www.biquge.info"

"Raising transaction fees and management fees is tantamount to killing chickens and eggs, which is absolutely impossible, and only opening up new growth points is the way out for the future." Ye Haolong said, "Dajiang, I plan to transform Shennong.com into a comprehensive shopping platform, and in the future, I will not only do agricultural product trading, but also get involved in various fields such as clothing, department stores, and digital." ”

"What do you mean by making Shennong.com a large-scale comprehensive shopping platform like Baibao.com and Lemai.com?" Li Dajiang is quite cautious about this matter, so he never dared to mention the upgrading and transformation of Shennong.com's whole category, after all, Shennong.com will completely become a comprehensive e-commerce platform and will face the real giants.

"Yes, we also want to be an e-commerce giant, Dajiang, I think the time has finally come for us to challenge the real e-commerce giant." Ye Haolong said.

At present, there is a popular saying of "two and a half" in the domestic e-commerce industry, and there are only two e-commerce giants in the real sense, Baibao.com and Lemai.com, and half of them are relatively small-scale Pinju.com.

It can be said that these three e-commerce platforms account for more than 96% of the transaction volume of large-scale platform e-commerce in China, and the remaining comprehensive platforms cannot expand their business to the whole country at all, but can only nest in a province or a city, and use local advantages to do some small fights.

It is precisely because of the monopoly advantage of the three e-commerce platforms that other e-commerce platforms have to find another way and dare not take the route of all categories.

For example, Huahua Mall is dominated by clothing B2B transactions, and these smaller e-commerce platforms know that only by focusing on a special category can they maintain their advantages and not be knocked down by these e-commerce giants.

The rise of Shennong.com is also taking advantage of this, starting from the field of agricultural product trading that these e-commerce giants are unwilling to be involved in, through the way of opening up the wasteland from scratch, which has developed step by step, and quickly occupied the big cake of domestic agricultural product e-commerce transactions.

And Ye Haolong has a grand goal in the future, that is, to build a super 3D network mall.

If there is no support from other types of goods, the 3D online mall is an empty shell and cannot improve the shopping experience of consumers to a new height.

Therefore, getting involved in all categories of e-commerce transactions is a step that Ye Haolong must take.

But this step is also a risky move. Because once it gets involved in all categories, it will mean that it will compete head-on with Baibao.com, Lemai.com, and Pinju.com, which are the most powerful in the domestic e-commerce field.

In addition to the relatively poor Pinju.com, Baibao.com and Lemai.com are giants that can't be provoked, and at present, no e-commerce platform can directly compete with these two websites, even the powerful Pinju.com can only barely survive in their cracks.

It's like a skinny boy challenging a big man, which is essentially a very dangerous thing.

"Lao Ye, with our current strength, it is not difficult to open the whole category, but you have to think about it, opening the whole category is a silent challenge, and the challenge is the top giant in the domestic e-commerce industry." Li Dajiang also has no bottom on Ye Haolong's plan.

"Shennong.com now has a foundation, you can give it a try, and even if it fails, we don't still have the base of agricultural product e-commerce transactions, at least it won't hurt the fundamentals." Ye Haolong said, "I thought of a safer strategy, which is to become a full-category e-commerce website again, rather than simply transforming Shennong.com into a full-category website." In this way, the purity of Shennong.com can be maintained. ”

"This is a good way, so that in case of failure, at least the brand of Shennong.com will not be smashed." Li Dajiang said, "Then I'll let the technical department set up a new website, have you decided on the name?" ”

"If you think about it, it's called Shenlong Net." Ye Haolong said.

"Shenlong.com, this name is domineering enough, not bad." Li Dajiang agreed.

"Let Fan Siyuan take the lead in this matter, and you will help do some business guidance." Ye Haolong said, "Before, Huahua Mall played tricks on us, but we ended up playing ourselves in the pit. This undisciplined old Yuan, we haven't cleaned it up yet. This time, we will start with clothing and department stores, and eat their market share first. ”

"Haha, dealing with the uneducated thing of the big-headed doll, it's not a matter of minutes, don't worry, this time I promise to let him cry and call his mother, and I won't dare to make it bad again." Li Dajiang said with a smile.

With a clear path, the rest is much easier.

To do all categories, it is impossible to eat a big fat man in one go, and it also needs to be incorporated one category at a time, Ye Haolong decided to take clothing as the first choice, and directly enter the core territory of Huahua Mall, first take this field in one fell swoop, then daily necessities, and then digital home appliances.

And this full-category attempt, Shennong.com is not directly involved, but directly entered with a new vest "Shenlong.com", so that Shennong.com's business will not be chaotic, taking a step back, if Shenlong.com is not successful, it is just a loss of investment in building a station, and it will not have any impact on the current agricultural product e-commerce transactions.

With Fan Siyuan such a technical god, the construction of Shenlong Network version 1.0 was quickly promoted, and today's technical department is full of talents, with the efforts of Fan Siyuan, more than 30 backbone forces have been recruited, so now the construction of Shenlong Network, compared with the previous construction of Shennong Network is much faster, on the basis of the success of Shennong Network, I believe that as long as ten days and half a month, the new "Shenlong Network" will be launched.

And the biggest problem is not technical, but in attracting investment. If a website does not have enough merchants to settle in, it is an empty shelf, and it is impossible to attract consumers to come and buy, so investment promotion is the most important thing in the future.

Ye Haolong plans to start with clothing first, invite major clothing brands to settle in Shenlong.com, and open an official flagship store.

Therefore, the busiest part of this period is the marketing department, before the Huahua Mall broke off the cooperative relationship with several major domestic clothing manufacturers because of the self-swinging oolong incident, and the transaction volume of the Huahua Mall began to decline.

Ye Haolong plans to start with a few large garment factories that have interrupted cooperation, step by step to expand market share, as long as 50 to 100 large clothing brands can be invited to settle in, then the clothing project of Shenlong.com has the most preliminary foundation, and this step is very important for Shenlong.com. (To be continued.) )