Chapter 203 Towards the Financial Sector
After the acquisition of the Dragon Payment platform, Shennong.com's financial pressure increased sharply. Pen & Fun & Pavilion www.biquge.info and regardless of 100 million in cash, there are 150 million bank loans on the back, which is really a lot of pressure for Shennong.com, which is not a large stock of funds at present.
After the reintegration, the Dragon Payment platform is 64% owned by Shennong.com, which occupies a controlling stake, and Tiangong Manufacturing and Kule Games each hold 18% of the shares.
Due to this overloaded transaction, now not only Shennong.com, but also Tiangong Manufacturing and Cool Games are also heavily indebted because of the acquisition, and it will probably take more than half a year to pay off the debt, and then how to make the Dragon Payment platform profitable has become the primary problem.
After the completion of the acquisition, Chen Xianda was still retained as the CEO of Dragon Pay, but due to his age, Chen Xianda would not stay for too long, and he also intended to train Chen Feifei as his successor, so Chen Feifei was also promoted and became the assistant CEO of Long Pay.
After the completion of the integration and personnel adjustment, the business of Dragon Pay will also be adjusted on a large scale. Originally, due to the serious shortage of capital transactions on the platform, a huge sales team had to be sent to beg grandpa and grandma everywhere, and pull some small websites with online payment needs to enter.
Now that the company has suddenly obtained a large amount of capital flow, the company no longer needs to maintain a large sales team, and the operating costs of the platform have been significantly reduced, so that the profitability of Dragon Pay has begun to rise.
After Ye Haolong gained control, the first step is, of course, to set the dragon payment platform as the default payment platform of the three companies, with the transaction volume of Shennong.com as the support, the online transaction amount of dragon payment can be directly tripled, so that the payment cost of the platform can be quickly reduced, coupled with the online payment limit of Tiangong Manufacturing and Kule Games, the entire platform to achieve the expected profit is close at hand.
After the completion of the initial profit target, the financial pressure of Shennong.com will also be alleviated to a certain extent, and Ye Haolong's eyes will penetrate into the vast financial field.
Because he knows that the next era is an era of online financial management as a payment tool.
In the second half of 2014, Baibao Group's Alipay will launch an epoch-making financial product "Financial Treasure", users can enjoy more than 5% annualized income as long as the balance stored in Alipay is deposited in Financial Treasure, which not only shocked the industry, but also the entire country's banking system.
It is still the beginning of 2014, and there is still a long time before the second half of the year, if you can catch up with Alipay, through the Dragon payment platform to launch a money market fund product that can obtain interest, you can catch up with Baibao Group before a large number of customers, not only to expand the Dragon payment platform, but also to the development of Shennong.com.
Whether the Dragon payment platform can soar into the sky, the key lies in this move. If it can be successful, then the valuation of the Dragon payment platform can increase by more than ten times, and become a large company with a valuation comparable to Shennong.com.
This is also the fundamental reason why Ye Haolong wants to use his strength to eat milk, and he has to eat the dragon payment platform without stopping his blood.
For the financial industry, Ye Haolong does not particularly understand, so to design and sell financial products, it is still necessary to rely on the professional Tianding Financial Group. This time, Ye Haolong can be said to be in the right place at the right time, and the three are gathered together, as long as he gets the help of Tianding Financial, it is absolutely not a problem to launch a product similar to financial treasure.
With the completion of the integration of the business, the headquarters of Dragon Pay has also moved to the Xianhu E-commerce Industrial Park, and Ye Haolong has specially rented an eight-story building next to the headquarters of Shennong.com as the headquarters of Dragon Pay.
At the first working meeting after the completion of the integration of Dragon Pay, Ye Haolong comprehensively expounded the idea of launching a money market fund with an annualized rate of return of about 5% through the Dragon Pay platform.
"According to data calculations, 76% of users have the habit of depositing balances in payment tools, and the current Guanglong payment platform has a balance of about 20 million, and with the large use of Dragon Pay in Shennong.com, Tiangong Experience Hall and Kule Game Network, the balance stored on the platform will be more." Ye Haolong said, "My idea is to design a money market fund product through Tianding Financial Group to attract everyone to put the balance in Dragon Pay into it, and you can directly use money market funds to pay when shopping, and you can get interest every day when you don't shop, so as to attract a large number of users to join the Dragon Pay system." ”
Ye Haolong has long known the power of the "financial treasure" launched by Alipay, and after the Spring Festival in 2015, the financial treasure has absorbed 200 billion funds, becoming a miracle in the history of financial management, and in one fell swoop pushed the fund company behind the financial treasure to the position of the leader of the domestic fund industry.
"That's a good idea." Chen Feifei spoke, "Today's users are suffering from not having a convenient financial management tool, if you use the dragon payment platform, you can not only manage money, get income every day, but also shop online, recharge on the game platform, the whole cycle of capital flow will be opened, and it will definitely attract a large number of users to join." ”
I didn't expect this little girl to be so strategic, Ye Haolong nodded secretly.
Qi Meiting and Zhou Kexin have little research on the financial field, and they seem to be a little noncommittal.
"I have understood what Mr. Ye meant, that is, to use the Dragon Payment Platform as an online payment platform that integrates financial management and payment," Chen Xianda said, "This concept is very advanced, because no payment platform has ever made financial products, which is a challenge for user acceptance, and can even change the financial habits of users in the future, I am very optimistic about this idea." ”
Chen Xianda is worthy of being a veteran who has been engaged in the financial industry for decades, and his analysis is very reasonable. On the contrary, it was Ye Haolong, but with the help of the future perspective before rebirth, the fox fake tiger was powerful.
"Well, since there is no objection, the first thing Dragon Pay is to launch a money market fund product with an annualized return of about 5%, which is directly connected with online payment to form an integrated operation of payment and financial management." Ye Haolong said, "Mr. Chen, you are still fully responsible for this matter, and you must design this product as soon as possible to connect with the actual operation of the fund company under Tianding Financial." ”
"No problem, I'll leave this matter to me, and I promise to complete it within a month." Chen Xianda said, I didn't expect that a few days after Dragon Pay changed hands, the first big business appeared, and now Tianding Finance has obtained 390 million in cash, and its Yuding Fund has recovered its vitality, and it is time to show its strength. (To be continued.) )