Chapter 267: The Great Reshuffle of E-commerce
Since the beginning of the spring, Huahua Mall has had to carry out large-scale layoffs due to the continuous decline in performance, and the number of layoffs accounts for 40% of the total number of employees, which has made the business scale of this e-commerce platform shrink and the valuation has also shown a cliff-like decline. Pen, fun, pavilion www. biquge。 info
Now Lao Fei is really a loss to his grandmother's family, he spent 1.5 billion yuan to buy 85% of the shares of Huahua Mall, and now the value of these shares is less than 1 billion, in just over half a year, Lao Fei has lost 500 million, which is enough to make him angry.
Not only that, even the position of Yitong has not been able to hold, since Shenlong.com opened the digital category, the transaction volume of Yitong has begun to continue to lose, the average daily transaction volume from the peak of 500 million yuan, down to 300 million yuan today, a drop of more than 40%.
Lao Zhang's side is not much better, and the average daily trading volume of Global Exchange has also dropped by 30%, which makes the two complain.
This grim situation made these two old buddies extremely crazy, and after discussing with Lemai.com Lao Luo for a while, there was no better way, so they simply put their hearts on the sideways and planned to fight with Shenlong.com to the end, so the merger plan of the troika and Lemai.com was released.
Through this plan, Lao Fei and Lao Zhang decided to merge the e-commerce three fools in their hands with Lemai.com as a whole, and at the same time, the two entered the senior management of Lemai.com and became Lao Luo's deputies to assist Lao Luo in his work.
As soon as this plan was announced, it caused an uproar in the domestic e-commerce community.
You know, the troika is in the second phalanx in the industry, and it is also a large and medium-sized e-commerce platform with a certain status, and now that the three platforms are all swallowed up by Lemai.com, then the overall strength of Lemai.com may be doubled, and then in terms of competitiveness, it is possible to keep pace with the global shopping mall.
At this moment, Luo Youcai, who was sitting in the luxury office of the central CBD of Jiangzhou City, was proud, due to the strong pressure of Shenlong.com, but he got a big benefit, this time Huahua Mall, Yitong.com, and Global Exchange were all in the bag, and the price paid by Lemai.com was quite low, only giving Lao Fei and Lao Zhang a total of less than 8% of the shares, and pulled them into the management, and really became their own right-hand man.
In this way, Lemai will also set up a large-scale group company, integrate all the businesses of Huahua Mall, Yitong.com, and Global Hui, and establish Lemai Group, becoming the third e-commerce group company in China.
The newly established Lemai Group has a total valuation of more than 68 billion yuan, becoming the second largest e-commerce group company in China after Baibao Group.
The market is also generally optimistic about the establishment of a group company by Lemai.com, so during this time, the stock price of Lemai.com began to rise continuously, and in just two weeks, the market value rose by 20%, making the total market value of Lemai Group reach 80 billion yuan, making the overall value of Lemai Group and the China branch of Global Mall equal, and Lemai.com jumped into the ranks of giants in one fell swoop.
In this way, the original two large and two small e-commerce situation began to break, and now in the domestic e-commerce market, there are three big giants: Baibao Group, Global Mall, and Lemai Group, as well as Ye Haolong's dream group.
For Ye Haolong, the situation in the domestic market is even more severe, because Lao Luo has integrated all the resources of the three fools of e-commerce, making Lemai.com further stronger. Lemai.com swallowed these three platforms, and he could become a big fat man in an instant.
Next, its Shenlong Network will not compete with the three fools of e-commerce, but to face the challenge of Lemai Group.
Lao Luo knew that since he had already fallen out with Ye Haolong, he could only go one way to the dark, and taking the opportunity to annex the three major e-commerce platforms and strengthen his strength first was obviously the wisest strategy at the moment.
Lao Fei and Lao Zhang were not very reluctant at first, but after being told by Lao Luo, coupled with the tragic case of Huahua Mall, they knew that it was also a wise move to learn the meat of the big-headed doll Lao Yuan in time. So after hesitating for several days, the two old buddies still agreed to Lao Luo's merger plan.
Now Lemai.com, due to absorbing all the resources of the three major e-commerce platforms, has reached a higher level in overall strength, and in terms of magnitude, it has been on par with the Chinese branch of the global mall, at least when competing with the global mall, it has not fallen behind.
During this time, the media is also full of all kinds of reports boasting about Lemai Group, due to Lao Luo's successful business operation, Lemai Group has become a big winner in this commercial merger and acquisition, Lao Luo's acquisition of the three major platforms in the e-commerce industry has become a classic business merger and acquisition case for a time, widely circulated in the e-commerce industry, and has become the object of worship of many e-commerce entrepreneurs, which also makes Lao Luo faintly have the qualifications to become the godfather of the new generation of e-commerce.
This also made the bearded old man feel a burst of pressure, originally thought that in the Chinese market, the most direct competitor would be Ye Haolong's Shenlong Net, but now I didn't expect that Luo Youcai took the opportunity to make a profit, integrated three big platforms, and became an e-commerce force equal to himself in one fell swoop.
So for the bearded, the most important thing to clean up at the moment is not Shenlong.com, but the Lemai Group, which has been in the limelight recently.
In just two weeks, the overall share price of Lemai Group has risen by 20%, which is faster than a rocket. The strong performance in the capital market also thought that the industry was generally optimistic about the newly established Lemai Group, so in the future, Lemai Group's cash flow will inevitably be very abundant due to the overall stock price soaring, and there may be many big moves.
Luo Youcai is also ambitious now, and wants to use this rare opportunity to make Lemai bigger and eventually become a top giant in China.
From the analysis of the current situation, Shenlong.com has little chance of becoming a top giant in a short period of time, and Baibao Group also firmly occupies the domestic market share, and the supreme hegemony is difficult to shake, and it is not wise to carry out it openly.
Therefore, the focus of the current suppression is obviously the suddenly emerging Lemai Group.
The gun shoots the first bird, and the bearded old man naturally understands this truth. And Lao Li was very angry with Lao Luo's behavior of fishing in troubled waters, taking advantage of the fact that everyone was making a pot of porridge, this Lao Luo was secretly crazy to merge, taking the opportunity to expand his size, and tossing the old man for a long time, it turned out that he was the one who made the biggest profit!
At present, Lao Fei and Lao Zhang are officially out of the game and have become Lao Luo's right-hand men, and the domestic e-commerce power pattern has become further clear.
(To be continued.) )