Chapter 271: Strategic Planning

Driving alone to the studio, Tang Wei greeted her and said jokingly: "Yesterday, the two beauties lingered and competed for beauty, why did you leave them behind today and come alone?" ”

"You missed one, the three beauties are competing for beauty, and they can't control it at all, so I'm concentrating on finding you today, how about we two one-on-one?" Wang Feipeng leaned over and asked with a smile on his face. Pen, fun, pavilion www. biquge。 info

"Dozens of people are facing you today, and they are all waiting for you! Your President Zhen is very powerful, let's finish it today, hurry up, don't hold us back! Tang Wei saw that he was running down the evil road again, so she hurriedly got back to business.

Zhen Yunqian has sent someone to send all the products here, Wang Feipeng carefully checked it, and the product style and color were exchanged online in the early stage, and now it is in front of him, and he feels carefully with his hands, and then wears it to experience, the whole set of products is really great, high-end atmosphere and grade, comfortable, breathable and dustproof, full of confidence in the future of the product!

Endorse his company's products, Wang Feipeng has changed the indifference and casualness of the past, meticulous, excellence, every look, every action, every scene is required to be tightly matched, sometimes a shot has to be shot more than a dozen times, he, a big-name star, said to reshoot, a staff naturally dare not say a word, and reshoot in strict accordance with the requirements.

Tang Wei accompanied the whole process, and during the break, she couldn't help but sigh: "No wonder those two beauties didn't come today, with you, the great god, commanding the film crew, even I don't have to sit here, gossip, are the two beauties your best friend or confidante?" It's so much of a hassle! ”

"It's just a pure comrade-in-arms with the two of them, and you're a confidante, after the advertisement, let's go for a walk on the Huangpu River, have a candlelight dinner, and spend a good day together?" Wang Feipeng had been bothered and laborious just now, and now he began to flamboyate again.

This guy is in the sports world, like the sky, but he doesn't have the slightest shelf, he gets along easily, talks unscrupulously, teases him a little, this kid immediately beats the snake with the stick, unscrupulous, every time he eats to death, he forces her speechless, Tang Wei doesn't dare to tease anymore, concentrate on shooting advertisements.

The whole morning was filmed in the studio, and in the afternoon, the group traveled a long way to the company's factory to continue. The smart factory has been built, the products have been mass-produced, Wang Feipeng is still the first time to visit, the machine runs fast, one product gradually takes shape, and finally becomes a piece of clothing or a pair of shoes.

The whole plant is unattended, and each corner is equipped with surveillance cameras, all of which are intelligently machined, and finally each product is tested by inspectors, and then coded and packaged after confirmation.

Zhen Yunqian, Bai Lan, Chu Tao, Hu Shiyin and three roommates accompanied him to visit, after looking at each production line from beginning to end, Wang Feipeng couldn't help but give them a thumbs up, and praised them repeatedly: "We young people who are less than 20 years old on average, starting a business together, the energy burst out is really amazing, in such a short time, a number of intelligent production lines have been completed and put into production, admire!" Revere! ”

Hu Shiyin, who has always been gentle and weak, asked eagerly: "The smart factory is really powerful, but consumers value the product more, you have tried it on today, how about the style, quality and comfort?" ”

Shooting an advertisement in the morning, Wang Feipeng tried on all styles of clothes and shoes, and at this time the casual suit on his body was still on his body, and he was reluctant to take it off, he straightened his chest and said with a smile: "Today's advertisement, every time I wear a set, I am reluctant to take it off, what do you think of this one on me?" Everyone can see that even the staff who shot the advertisement think that this dress is new in style and good quality! By the way, these sets of clothes belong to me, and I don't have any clothes to wear! ”

Everyone was very happy to see that he was very satisfied. In the afternoon, the advertisement was combined with smart factory shooting, including product design, production, testing and other assembly lines, as well as pressure resistance, dirt resistance, and wear resistance tests, and finally the online sales platform of the product.

After the completion of the advertising filming, the core employees of the new company met for a meeting, and Zhen Yunqian introduced in detail the preparation of the smart factory, the design of new products, the construction of the online sales platform, and the future personnel structure. Then the sub-departmental discussion was held, starting with the smart factory, which was introduced by a returnee surnamed Ding.

The intelligent factory has been completed and put into operation, the introduction of foreign pulsating production lines, full robot operation, according to the design requirements, change the style at any time, Zhen Yunqian began to plan a few years ago, the introduction of a group of foreign technical experts, Chu Tao is just a part, in the process of operation, is still improving and optimizing.

In the design team of new products, Hu Shiyin has become one of the leaders, her thinking is novel, creative and unique, the designed products are deeply loved by young people, is leading the original design team, to create a new and unique brand connotation, and with reference to military practices, production generation, trial production generation, pre-research generation, exploration generation, and constantly bring forth the new.

The procurement team is all responsible for Zhen Yunqian, the introduction of a large number of new materials, new processes and new products, clothing fabrics, shoes and bottoms are mostly made of cotton, linen polyester carbon synthetic fiber, containing a large number of nanomaterials, dust, deodorization, wear resistance, according to Zhen Yunqian's proposal, the new company established a research and development team, specializing in the research and development of raw materials, and strive to achieve self-production as soon as possible.

At present, the busiest is the online sales platform, and the company has successively opened four online sales platforms: Internet sales station, Tmall flagship store, Jingdong Mall, and Suning Tesco. Leasing a one-storey office building in downtown Shanghai, recruiting a group of network customer service personnel, is in full swing for training, and gradually put into online sales.

In addition, a large-scale warehouse has been rented, the introduction of some equipment of the smart factory, to achieve automatic product classification, packaging, coding, verification, etc., once the network sales platform is running, here to undertake all the shipping business, has signed an agreement with SF, Shentong, Yuantong, Zhongtong four express companies, every day at 11 o'clock in the morning, 18 o'clock in the evening twice shipments.

The last item is advertising, new products to achieve hot sales, must let more people know, understand, love, buy, all this can only be achieved through advertising, has been gradually rolled out on the Internet, social media, mainly new products unique style, quality, comfort, etc., once Wang Feipeng's endorsement advertising production is completed, immediately broadcast on major TV stations, sales will also start simultaneously.

Zhen Yunqian handed him two agreements, this is an agreement she reached with the two clubs, agreeing to Wang Feipeng's endorsement of new products, fortunately it was done before he went to Japan, otherwise at this time to negotiate, the endorsement fee will definitely be greatly increased!

After the introduction of the heads of various departments, everyone turned their attention to Wang Feipeng, the spokesperson of the new product and the chairman of the company, who got together for the first time and wanted to hear what he had to say.

Wang Feipeng looked around, and finally landed on Zhen Yunqian beside him, and said with deep emotion: "On Thanksgiving, President Zhen talked to me about this matter, and in less than two months, the product has been rolled off the assembly line, what kind of speed is this?" No one believes it! But all this happened in our factory, which is the result of the hard work of all of you here day and night for more than a month, and it is you who have created this miracle! ”

Sitting around the conference table, their eyes were full of excitement, yes! This more than a month of working day and night, finally there is a result, but also has been affirmed and appreciated, the most difficult period has passed, a bright tomorrow is coming, everyone is relieved, and then puffed up another breath.

But Wang Feipeng's tone suddenly changed, and he said seriously: "We are all young and promising, practical people, I will put forward a few suggestions straightforwardly, the new brand to open up the situation, sustainable development There are still many places that need to be optimized and improved, first of all, the production capacity of the smart factory, we must do a good job of the corresponding plan, on the basis of the current basis, how many production lines can be expanded?" Once the product is in short supply, customers can not get the desired product after ordering through the online sales platform, which will seriously affect the company's reputation! ”

"The production capacity is not only restricted by the production line, but also raw materials, product testing, packaging and transportation, etc., how flexible is the productivity of the smart factory, to carry out the corresponding roadshow, we must be aware of it, and we can't let the new product appear as soon as the supply is cut off!"

"The most important part is the quality of the product, the design department just put forward the idea is very good, not only based on the present, but also look to the future, we not only want to create obvious products, fist products, but also continue to innovate, to meet the multi-faceted needs of different classes and different age groups. There is a reason why our products are positioned in the middle and high-end! At present, all kinds of clothing, shoes and socks on the market are indiscriminately filled, low-end products are overwhelming, we do not compete with them for this piece of cake, the people's living standards continue to improve, we are looking at the future, and the decisive role is product quality! ”

"Product quality control, not only need a good design, but also have excellent quality raw materials, in the future the company must establish its own raw material production base, to ensure our supply, at this stage must be a good pass, a batch of raw materials problems, it is possible to destroy the new brand we just created! The last link of quality assurance is testing, the production process has been intelligentized, and factory inspection has become crucial. ”

"Everyone here knows that small workshops and small factories all over Jiangsu, Zhejiang and Shanghai can not only produce low-end clothes, shoes and socks, but also imitate a variety of world-renowned well-known brands, which finally led to a sharp decline in the sales of the original brand! I have carefully discussed with Mr. Zhen that new products are sold through four online sales platforms, and other sales channels such as franchise stores are no longer set up, which is to put an end to counterfeit and shoddy products. In addition, each product produced set up anti-counterfeiting logo, with a different anti-counterfeiting code, all unqualified products must be destroyed in the furnace, it is strictly forbidden to outflow, we just want to do, there is no counterfeit and shoddy products on the market, every product we sell is a boutique! ”

Wang Feipeng's words continued to arouse the passion in everyone's hearts, and all the employees applauded to express their appreciation and respect. Waiting for the applause to subside, Wang Feipeng continued to say earnestly: "It is very difficult to build a new brand into a national or even global famous brand, but it is very easy to destroy an old brand. Of course, the new brand has just been put on the market, some customers are not suitable for dissatisfaction, there must exist, on the basis of optimizing sales services, but also to do a good job in after-sales service, after all products are sold, we must strictly implement the provisions of the three guarantees, customers are not satisfied, unconditionally give returns, defective products are resolutely returned, and give corresponding compensation, we want to provide customers as a bodhisattva! ”

"I have also seen the online sales platform, there is still a lot of work to explore, we all know, online shopping clothes can not be tried on the spot, the most unpleasant is the size and style do not match, we want to change the traditional online shopping model, developed a three-dimensional try-on software, customers as long as they enter the measurements or upload photos, you can be in the online sales platform, automatically display the wearing effect, so that customers can watch the 3D dynamic demonstration in the computer, satisfied with the purchase, which also greatly reduces the probability of return."

"We can also adopt some innovative models to transmit video surveillance to the online sales platform in real time through links for raw material testing, smart factory pulsating assembly lines, production testing, anti-counterfeiting coding, packaging and sales, etc., so that every customer can see the whole production process of the product!"

Wang Feipeng said a large set of words, including product design, production, quality control, sales, after-sales and other modules, the employees all widened their eyes and listened carefully, everyone, including his classmates, did not expect that he had such a deep understanding of the new brand and new products, and analyzed it so thoroughly.

When they first learned that the boss behind the new company was an athlete, many people were nervous, could he lead the new product to set sail? Can he lead the world? Will he be able to maintain the outward image and inner quality of the new brand? Everything is a huge question mark? In particular, after the world's most advanced intelligent factory was put into production, the products with novel styles and excellent quality were newly baked, and the online sales platform was successfully built, all employees were full of expectations and protection for the new company, new brands and new products, and they were full of doubts and uneasiness about him as the chairman of the company.

They agreed that young and beautiful, erudite, wise and kind and with strong capital Zhen Yunqian became the most suitable leader, nearly two months, they planned together, entrepreneurship, design, manufacturing, etc., made decisions together, overcome difficulties together, grew together, and gradually identified her as the helmsman of the new company, and now a public figure suddenly appeared, only knowing that he is talented in sports, but how can he lead a new company and new brand to overcome obstacles and brave the world?

But today's words completely dispelled the doubts in their hearts, although he didn't say much, but every sentence and every thought cut to the point, many questions they didn't think of, but he thought of it! It is conceivable that driven by his thinking concept and strategic planning, the new brand and new products can touch the hearts of customers, and the new company will also be unique and famous all over the world!