Chapter 272: Strategizing
Each department reported the specific work process, Chairman Wang Feipeng put forward the requirements and strategic planning, and finally President Zhen Yunqian divided the labor of personnel, the individual for the implementation of each specific work, the responsibility to the main body, and finally focused on the time of the opening of the new company and product sales. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć infoEveryone has different opinions, some people think that the New Year is approaching, facing the Spring Festival holiday, online sales can not operate efficiently, and the best opening time should be placed after the year; Someone suggested that a few years ago, when the spokesperson Wang Feipeng was the most prosperous, he would put new products on the market, and the Spring Festival would be a hot hit! The two sides held their own opinions, argued for a long time to no avail, and finally set their eyes on Wang Feipeng, expecting him to make a wise decision.
Wang Feipeng glanced at Zhen Yunqian beside him, she was also waiting for his decision, Wang Feipeng thought for a moment, and decisively decided: "According to the current progress, the products have been offline, the online sales platform has been completed, all kinds of products have been put on the shelves, and there is no major problem on the supply side." Today is January 10th, it is recommended that the new company open on January 18th, the advertising will be placed synchronously, the online sales platform will start pre-sale, only the pre-sale will not be shipped, and the hunger marketing will be adopted, after the Spring Festival, on February 5th, the ninth day of the first month, the first holiday after the Spring Festival will be shipped! ā
"To ensure the smooth opening of the company, and the pre-sale of products, several key matters must be fully promoted, one is the production of advertising, today has been all filmed, to immediately follow up and improve the finish, to ensure that January 18 timely delivery, at the same time contact major TV stations, network social media, mobile phone advertising promotion, etc., as soon as possible to sign an agreement, large-scale synchronous radiation! The second is the further improvement of the online sales platform, in addition to the three-dimensional try-on software development just mentioned, the most important link is to ensure that all the online shopping guide customer service is in place, customers must have a lot of questions about new products, need to be answered immediately, the service is not done well, will seriously affect the later sales! The third is the personnel work arrangement, the Spring Festival holiday is approaching, some colleagues here may have to give up the holiday, the most important position is the network customer service, to communicate in advance, give them enough treatment and care, so that they can do a good job in the pre-sale of products with peace of mind. ā
As soon as Wang Feipeng finished speaking, the colleagues present immediately lit up, this matter has been bothering them for a long time, and they are looking forward to putting the painstaking products on the market as soon as possible, but in the face of the Spring Festival holiday, the express delivery industry is closed and suspended, and the online sales platform cannot operate normally, no one wants to just open for a few days, and then suspend sales, which will seriously hit the popularity of new products!
If the Spring Festival is on sale, the new product will lose the Spring Festival this golden period of sales, the advertising will also be greatly discounted, during the Spring Festival to visit relatives and friends, the flow of personnel is large, new brands and new products can be widely disseminated through communication between people, and have a huge amplification effect on advertising!
And Wang Feipeng's proposal takes into account both before and after, not only to catch up with the sales season of the Spring Festival, to maximize the effect of advertising, but also to use hunger marketing to accumulate more popularity and detonate online sales!
Zhen Yunqian, the biggest financier behind the new company, was deeply infected by the entrepreneurial enthusiasm of his peers, and finally made up for the gap and promised: "In order to avoid being imitated and compress the competitiveness of new products, all our new products, including smart factories, intelligent packaging and distribution lines, and three-dimensional try-on software that needs to be developed in the later stage, must apply for national patents as soon as possible!" In addition, during the Spring Festival, all employees take 4 days off, from the Chinese New Year's Eve to the third day of the new year, the online sales customer service part of the vacation, the salary and benefits are doubled, and half of the profit of the first month of new product sales is sent to everyone as a year-end bonus! ā
In the jubilation of all the staff, the meeting ended! Wang Feipeng was almost scattered, approached Zhen Yunqian, and asked with a smile: "Is there any share of the year-end bonus?" ā
The corners of Zhen Yunqian's mouth hooked slightly, "The bonuses of all employees should be paid by you, including me, at this stage, I will act as a substitute, and you will return all of them to me when you turn back." After that, he picked up the materials and walked to the door.
Wang Feipeng followed along, following her in a hurry, "How do you go back?" I'll drive you, and by the way, I'll treat you to dinner in the evening, how about a beer and barbecue? ā
"Bring the car, Bai Lan is waiting for me outside." Zhen Yunqian ignored his courtesy and continued to walk outside the door.
"The two of us, a president and a chairman, haven't had a meal together, the company is about to open, there are a lot of things, it is necessary to discuss and exchange together......" Wang Feipeng followed behind her ass, chattering endlessly.
When they arrived at the parking lot outside, the white swan was standing next to the car and waiting, Wang Feipeng hurried over and pulled the car door, "Sister Bai, I still have important matters to discuss with Yun Qian, you go back first, and I'll send her back when it's over." With that, he forced her into the cab and closed the door.
Bai Lan lowered the door glass, only to see that kid stopped Zhen Yunqian, plundered her to the blue Audi Q5, opened the passenger door, carefully waited for her to get into the car, and then slipped into the driver's seat, ignition, starting, reversing, and turning movements were extremely fast, and disappeared in a blink of an eye!
A smile appeared on Bai Lan's face, when Zhen Yunqian sought to cooperate with him, she resolutely opposed it, Zhen Yunqian worked hard for a long time in the early stage, invested a lot of manpower, material resources, financial resources and energy, but easily handed over the controlling stake to him! However, at the staff meeting just now, this guy talked eloquently, was quick-witted, and had unique insights, which not only brought everyone together, but also pointed out the direction for future development!
Now the news in the TV network is all dominated by him, not only leading the national football team to sweep Japan, South Korea and North Korea, but also shining at the CBA All-Star Game, including the All-Star Game MVP and skills, three-point shots, and slam dunk contests, instantly erecting a sign in the Chinese sports world that no one can climb, and more than a month ago, when the three of them sat in Zhen Yunqian's office, who would have predicted?
The people he introduced to the company are usually giggling and not in shape, but they are all desperate to do their work, shrewd and strong, brave and brave, and take charge alone! Especially that Chu Tao, with strong organization and coordination, and the smart factory was completed and put into operation so quickly, he played an extremely key role! The delicate and delicate Hu Shiyin drew casually in front of the computer, and a new product was immediately presented in front of her...
These completely changed Bai Lan's new and old views, and the most important thing is that Zhen Yunqian took a fancy to him and built a platform for him to show himself, so the most powerful thing is not him, but the owner! They are young, energetic, and talented! After learning from each other's strengths, it is more conducive to the new company to become bigger and stronger! Thinking of this stubble, I suddenly felt that the two of them were quite a good match~
Zhen Yunqian quietly leaned on the co-pilot's seat, Wang Feipeng talked to her while driving, "The work is arranged today, don't worry about it, think about what the two of us will eat tonight, don't tell me whatever, I eat in the cafeteria at school, I also eat in the canteen in the team, I don't know where there is anything delicious outside, now your role is to lead the party, hurry up and point the way!" ā
It's been a busy time! Everything is on Zhen Yunqian, although she has outstanding ability, decisive and capable, but she has been pressed by the burden for a long time, she feels very tired, today Wang Feipeng's appearance has shared a lot of burdens for her, and she suddenly feels very relaxed, with a kind of reliance that she has never had before, she just wants to lean quietly and enjoy this calm and relaxation.
Out of the corner of her eye, she caught a glimpse of his anxious monkey appearance, and she suddenly said: "I usually don't eat at night, and it's a waste to go out to eat, or don't go to my house, let my dad fry a few dishes for you, and drink a few drinks with him?" ā
Wang Feipeng was startled, with a slight increase in the soles of his feet, the car suddenly rushed forward, came back to his senses for a long time, and hurriedly retorted: "It's almost dark, rashly go to your house, your parents can't decide that I am your boyfriend or future son-in-law, we are not prepared at all, in case it is not handled properly, the image will be ruined, and it will be too late to remedy it!" I'll go another day, so I can prepare some gifts, and I can't be empty-handed. ā
Zhen Yunqian did not agree or object, but instead opened the topic: "The new company has been rolled out, from design, production to sales, and has begun to operate, but so far, do you know how much money our company has invested?" How much more do you need in the later stage? Where are we going to raise so much capital? ā
Wang Feipeng was stunned by her, from the date of preparation of the new company, as the chairman of the board of directors who held the company without investment, he asked the company's finance to inform him regularly, and the big capital discrepancies must also be agreed by him, so he knows exactly how much money to invest in the preparation of the new company!
The entire smart factory, product design, raw material procurement, online sales platform, employee wages, etc., has invested hundreds of millions of dollars, and now the new product is about to be released, it needs to be advertised on a large scale, and at least hundreds of millions of advertising costs are needed, and this fund can only come out of her!
I used to wonder if the girl's family, which was similar to herself, got so much money? Although she has a stake in M2 Bar and has a lot of capital, it is quite difficult for anyone to come up with such a large flow of funds in such a short period of time! It has been inconvenient to ask, but now that she suddenly mentioned it, Wang Feipeng had no choice but to ask cheekily: "It won't be your dowry, right?" ā
Zhen Yunqian glanced at him and said softly: "The funds invested in advance have spent all my capital flow, including the mortgage made with the share capital of the company's bar, and now I am penniless, and I will carry out a large-scale advertising next, and this money will fall tonight!" My mother controls many companies and enterprises, and also controls a large-scale venture capital fund company, I promised her, after her debut, all by her own efforts, no longer ask her for help, only please persuade her, give us financial support, who made you the chairman of the company? ā
Wang Feipeng didn't expect that there would be such a deep routine, and it took half a day to digest the information she provided, and hesitated: "Why don't I find a few rich second-generation classmates to take stock of the funds, turn them around first, and then return them when our sales are opened and the funds are returned?" ā
"Just now you set the new company to open on the 18th of January, now there are only 8 days left, tomorrow to negotiate with the advertising agency, the time is too late, in addition to such a large amount of money, it is difficult for your classmates to make decisions directly, and finally have to decide the head of the family, the business is not to see the rabbit and not to scatter the eagle, either to ask for shares or to get a piece of the pie, are you willing?" Zhen Yunqian dismissed his opinion lightly.
After her analysis, Wang Feipeng also felt reasonable, and after thinking about it, it seems that only by going head-to-head, he is also targeted, and immediately inquired about her family background, and understood the opponent in advance, so that he could strategize and win thousands of miles away.
Zhen Yunqian does not hide her selfishness, concisely introduced, her mother started as a trader, after grabbing the first pot of gold, began to participate in promising enterprises, and then many companies went public, and the capital became stronger and stronger, and then reinvested in many small and medium-sized enterprises, and now has become a shareholder of dozens of companies, in order to facilitate capital operation, she set up a large-scale venture capital fund company, specializing in cultivating small and medium-sized technology enterprises.
Wang Feipeng interjected and praised: "Your mother can be called a capital predator, she can snowball capital, which is a test of people's vision, according to what you say, our company is very suitable for her investment direction!" Why don't you pull your mother in? ā
Zhen Yunqian pointed to the direction of driving, his eyes looked ahead, and his thinking was a little erratic, "When I was in junior high school, I dropped out of school and went home, my mother thought that school was a waste of time, so she found several tutors for me, and taught me useful knowledge at home. A few years ago, she gave me 20 million to invest independently, and set a rule not to interfere with each other and not to help each other! ā
"In recent years, her capital has become bigger and bigger, and my original capital has doubled, but I have always wanted to do the real economy, not speculation. Many promising enterprises began to plan and operate very well, but as time went by, the operators did not want to forge ahead, sat on empty seats, and were desperate for luxury, which eventually led to the company being dilapidated and completely losing its competitiveness. ā
"While I participated in the capital operation, I began to plan the physical manufacturing industry very early, hoping to establish a world-renowned world brand, do my best to plan, continue to optimize and improve, have a rich corporate culture connotation, and create a century-old store!"
Speaking of this, her eyes seemed to bloom with dazzling light, Wang Feipeng was also deeply moved by his words, it turned out that she took the new company so seriously, no wonder this period of hard work day and night, and for the company's start-up, even at the expense of giving up the controlling stake, just to find a suitable product spokesperson!
What a trust! What a remarkable vision! Since childhood, the outstanding concept and unique way created behind the capital predators are really extraordinary! Wang Feipeng cautiously asked, "How can I impress your mother and let her invest unconditionally?" ā
"I don't know, she's much better than me, it's up to you." Zhen Yunqian's words made him fall into the ice cave.
After a while, Wang Feipeng asked, "What does your father do?" ā
"He's the driver, my mom's driver." Zhen Yunqian's expression remained unchanged, and then said: "My surname with my mother is Zhen, which is the only condition for my mother to marry my father. ā
Wang Feipeng's brain instantly dripped a few drops of cold sweat~