After all, Hongsheng Real Estate is a large central enterprise that conducts business all over the country, and it has a lot of money, which is the most direct feeling of Li Ye when he walks into the conference room. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

The conference room is on the 16th floor, with a very wide view, and when you enter the door, you can see a large frosted translucent tempered glass curtain wall opposite the room, from the conference room, you can see the blue sky and white clouds outside and the endless flow of people and vehicles below, and in the center is a very elegant red solid wood long table, and the fabric sofa chairs on both sides. Laptops and projectors are placed on the table, and a white wall is empty on the side, and on both sides of the curtain are industrial-style bookshelves, piled with dense books.

The whole conference room is very interesting, it can be seen that it has been specially designed by someone, a bit of the taste of the later generations of industrial loft, compared to the narrow conference room of Nanhua Real Estate, I don't know where it is high. Talking about things here, no matter who comes, the momentum is first suppressed by Hongsheng Real Estate.

Li Ye also saw Li Chenyi's hair for the first time, the vice president of Hongsheng Yuzhou Company, and Liu Zhenfang, the son of a family with a deep background.

Liu Zhenfang should be around thirty, but he has an old face, looks older than his actual age, he is relatively burly, and there is a scar from the corner of the eye to the cheekbone on the left side of his face, which adds a bit of fierceness to his kind face. There is also a pair of middle-aged men and women beside him, who should be the decision-makers who are talking about cooperation today.

Li Chenyi took Li Ye and the three of them, walked in front of Liu Zhenfang, and began to introduce them to Liu Zhenfang, Liu Zhenfang's attitude was very enthusiastic, he shook hands with them one by one with a smile, and then asked Li Ye and them to sit.

Everyone sat down face to face, and Liu Zhenfang spoke first: "I don't like to beat around the bush, I have always been straight, the three of them have already told me, let's start talking directly, friendship is friendship, business is business." These two are our company's marketing director Ji Gang and financial director Su Ting, whether they are fortunate to cooperate with Nanhua Real Estate will be decided by the three of us together. I heard that you are a new company? ”

Although the nominal owner of Nanhua Real Estate is Xia Yanan, at this time, it is mainly Li Ye to talk, Li Ye does not ink, and directly began to say: "Don't hide it from Mr. Liu, we are indeed a newly established company, and the purpose of this time is mainly to act as an agent for the sales of Zhenghe International Building, but since I asked Brother Li to introduce us over, how dare I come without doing some homework?" ”

"This is our company's sales director Ye Musheng, he was the project manager of Zhenghe International Building, and the company's founder Xia Yanan was also an employee of Zhenghe Group, I believe that in the whole of Chongqing, you will not find a second team more familiar with this project than us."

Liu Zhenfang glanced at Ye Musheng with interest, and then asked: "The company has no precedent for handing over the project to others, and the entire project of Hongsheng Real Estate is being sold by our own team, why should I make an exception and hand over this project to you as an agent?" ”

Li Ye didn't answer him directly, but asked rhetorically: "According to the news I got, in addition to Zhenghe International Building, Hongsheng will have three projects in Yuzhou this year, right?" ”

Ji Gang, who was behind Liu Zhenfang, didn't speak, and when he heard Li Ye's question, he took the initiative to speak: "Yes, the land has been obtained, one in Xinbei District and two in Jiang'an District, both of which are residential projects, this is not a secret. ”

Li Ye continued: "Although the three people here are all senior executives of Hongsheng Real Estate and are first-class elites in the industry, with all due respect, the projects developed by Hongsheng Group in Yuzhou in the past two years have not done well enough in the marketing process. No, it's not just that it's not done well enough, it should be said...... Poorly done. ”

He paused, observed Ji Gang's face, and continued: "If there is anything offended, please forgive me." ”

The unhappiness on Ji Gang's face flashed, after all, he was the company's sales director, and this was completely a slap in the face. However, he quickly put away his emotions and said in a calm tone: "I don't know what your company's high opinion is, you might as well say it directly." ”

"Well, I'll say it bluntly, taking Hongsheng Company's first project in Chongqing 'Nanshan Mansion' as an example, since the opening of the market in February last year, the entire project has a total of 1,760 households, and there are currently 227 households remaining, and the sales rate should be about 87 percent.

"Before I came, I pretended to be a customer with Xia Yanan to go to the sales department of the 'Nanshan Mansion', and I have to say that the sales staff of the 'Nanshan Mansion' was very unprofessional, and I asked him what kind of insulation and waterproofing the exterior wall of the sales building was, what kind of wall paint was used, and how many steel bars were used on the floor, and he didn't know anything. And at that time, we left a phone call when we left, it has been so long, and he hasn't called me back yet, such a salesperson, where is a qualified salesperson? The sales team is not enthusiastic and enterprising about their work, and in my opinion, this is the biggest problem of Hongsheng Group at present. ”

Ji Gang's face was a little embarrassed, the problem Li Ye said, as the sales director, of course he knew that not only Hongsheng, but in fact, the real estate state-owned enterprises across the country are facing the same problem.

There are two main forms of real estate enterprises in the early stage of China, one is the transformation of the housing management office, and the other is the formation of the reform of the logistics system of government agencies, so it basically belongs to the scope of the state-owned system. The biggest advantage of state-owned real estate enterprises is financing and land, and state-owned enterprises can obtain a lot of resources by virtue of their close ties with the government, and can easily obtain low-interest loans and cheap land.

However, there are pros and cons to everything, and while real estate state-owned enterprises have a lot of resources, they are also facing the problems of weak market competition awareness and rigid employment mechanism, with too many personnel and a lack of professionals who are proficient in business; The education level of employees is generally not high; Ji Gang is very clear about these problems, but this is a problem in the entire industry, even if he is the company's sales director, he can't change the situation.

Ji Gang hid his embarrassment and said, "Which salesman is so irresponsible?" I went back to check, and Mr. Li was right, this kind of employee who has no enthusiasm for sales must be criticized. ”

"Can you educate him, can you fire him?"

"This ......" Li Ye said a word, and Ji Gang was speechless, of course he couldn't fire the employee casually.

Li Ye smiled slightly: "Director Ji, let me tell you, we can!" Sales is to have wolf nature, is to cultivate wolf nature, we can carry out the end of the elimination system openly, employees with poor performance let him go by himself, this is the characteristics of private enterprises, we all rely on performance to speak. ”

In 1994, the Ministry of Construction, the National Bureau of Statistics and the China Construction Enterprise Evaluation Center jointly selected the "First China Top 100 Real Estate Comprehensive Benefit Enterprises". The top 100 enterprises selected are all state-owned enterprises without exception. So how many are left today? Manager Ji, let me tell you, less than twenty! ”

"The advantages and disadvantages of state-owned enterprises in the industry are obvious, this problem is not something we can control, everything is decided by the market, I am not here today to criticize the general manager of state-owned enterprises, I only have one appeal today."

"Cooperation is a win-win situation for both of us, if you really want to open the market in Yuzhou and make achievements, you might as well seriously consider our suggestions."