Chapter 0117: TX Group's Bad Imitation
The next day, the press conference on the signing of the cooperation between Rice Company and National Entertainment Company was launched, which attracted the attention of countless media reports. Pen? Interesting? Pavilion wWw. biquge。 info
For a time, the traffic of the national live broadcast has risen again, and the highest online reach, together with the mobile app, has reached nearly 20 million.
If the rice company is a pig that flies up on the tuyere, then the national entertainment company has become a small mark on the pig through its cooperation with the rice company.
Major professional players have joined the service, and suddenly more than eighty percent of the country's game live broadcast share has been covered, and the company's internal three military lives, even if there is more traffic, the entire company is also in order and not chaotic at all.
Lin Ye purchased a lot of servers again to strengthen the company's basic hardware, and the company's computer room was already full of servers, and it was about to be unable to be installed.
Fortunately, the building of the science and technology park is about to be renovated, and when the time comes, we will move there together, so we are not afraid of insufficient space.
At this time, She Ruiming hurriedly walked in and said: "Oh no, Mr. Lin, TX has launched a mobile game, Clan Wars, which is exactly the same as Clash of Clans of our new creative mobile game company, which has led to the loss of many players. ”
"So fast." Lin Ye couldn't help frowning, he couldn't imagine that in just over a month, TX would make the same game, it was really fast, and the strength of a large company was really extraordinary.
Lin Ye said: "Manager She, how is the situation?" ”
She Ruiming sighed: "The situation is not good, the number of online players has decreased by two percent, the turnover has decreased by more than one percent, and the number of new players has decreased by %70. ”
"Hmm......" Lin Ye frowned, it had only been online for a day, and the number of online players had been reduced by two percent, and the channel advantage of TX Group was really terrifying.
You must know that the recent increase in the number of online and turnover of Clash of Clans every day has exceeded %15, like today, the direct loss of players has exceeded 20%, and the number of new players has decreased by %70, which has directly curbed the upward curve of Clash of Clans, and if it continues like this, there will be fewer and fewer players in Clash of Clans.
Players always like the new and hate the old, not to mention the advantage of TX Group's channels, those new players will only pour into TX's new Clan Wars. Without new players, no matter how good a game is, it is also rootless duckweed, and it will disappear in the blink of an eye.
For example, the once popular Bomberman game, go-kart game, vegetable stealing game, dazzling dance game, etc., countless games were robbed of new players, and old players were slowly lost to TX's plagiarized games, causing the original company to collapse and even go out of business.
He couldn't help asking, "Is there any way?" Can you find a lawyer to sue him, ask him to pay compensation, and close the game? ”
"There's no good way...... She Ruiming shook his head and said: "It's useless to find a lawyer, let's not talk about how long it will take to fight a lawsuit, the TX family has a big business, and they are not afraid of a lawsuit, even if they lose, they can appeal, and finally the lawsuit will go to the ultimate court, even if they win, it will take a while to enforce it." ”
sighed and said: "A little more nonsense, I'm afraid that this game has been running for a year, and even if we win and get compensation, the opportunity will be lost, and this game will be considered a waste, and most of the game companies will be dragged down by TX with this trick." ”
What She Ruiming said is very reasonable, and these big companies in Huaxia are indeed this urine, so it is difficult to stop all kinds of plagiarism and copycat imitations, among which tx is the most exaggerated, and even the simple game of stealing vegetables is imitated ten out of ten.
Of course, Lin Ye himself is not averse to copycat plagiarism, copycat plagiarism is a necessary stage for backward enterprises and backward countries, like the German products of the year are copycats of the United Kingdom, Japan, and the products of the United States and the United States are all copycats of Germany.
But these are only the necessary means of learning, when these countries through imitation learning to reach the peak of industrial products, all invariably, pay great attention to the protection of intellectual property rights, the leading enterprises in these countries, will also spontaneously ban copycat copying and imitation, into innovation, the formation of their own things.
On the other hand, these Internet companies in Huaxia are all oligarchs in the industry, and they are second to none in the world, but they do not want to innovate and still imitate and plagiarize.
They rely on the advantages of the first mover to suppress the creative and innovative new companies, so that the things that the new companies have worked so hard to develop will easily become waste, giving the industry a bad trend, bringing a bad head, and in the long run, no one will really delve into innovation, only look for all kinds of shortcuts, which is really hateful.
Lin Ye nodded and said, "How about increasing advertising investment?" Are we number one in Baidu PPC? ”
"Not anymore, TX has also invested a lot of money, and now it is squeezing us into the third place."
She Ruiming frowned and said: "And TX's channel advantage is too terrifying, even if we increase advertising investment and overpower it in Baidu bidding, it is difficult to compete with it for new players, after all, his QQ and WeChat's own channels are better than Baidu bidding, and in terms of funds, we can't compare with TX." ”
sighed again: "Fortunately, our existing old players have all entered through live broadcast websites, and they have a certain degree of user stickiness, and they will not be snatched away in the short term." The ones who are losing now are those who have not been playing games for a long time, and for veteran players, the impact is not great. ”
"Damn, Baidu is really shameless, whoever gives more money will be on the homepage, and they don't pay attention to the authenticity at all, sooner or later something will happen because of this advertising mechanism." Lin Ye nodded and said, "It seems that we can only find a way in terms of game content." ”
She Ruiming nodded and said: "Well, for the time being, it seems that it can only be like this, after all, tribal warfare is imitation and plagiarism, and in many ways, it is still not as delicate and playful as ours." ”
Lin Ye nodded and said, "Then I'll go and see first." ”
"Okay, you're busy."
"Hmm."
Lin Ye went to his office and used his new phone to download TX's Clan Wars. In order to avoid being despised last time because of a broken mobile phone, which caused a bunch of people to blame, and in order to facilitate the understanding of mobile games, he bought two new mobile phones with different systems.
He played on each of his two mobile phones for a while, and sure enough, from the inside out, from the mode to the profit point, he learned ninety out of nine, and even the style of the picture was the same, but it became a little more cartoonish.
Lin Ye sent a message to Luo Chuan: Luo Chuan, there is a company simulating the tribal conflict of our company, what should I do.
"You send me the game."
"Hmm." Lin Ye sent the game to Luo Chuan, and after a while, Luo Chuan said, "It's okay, I've cracked it." Be hidden, post this plug-in online, and soon no one will play it. After that, I sent a program.
"Okay."
Lin Ye was overjoyed, but such a thing naturally couldn't be done in person. He remembered that Liu Pet was a computer master and usually had his own way, so he called him.
Soon, Liu Pet entered his office and said with a big grin: "Master, TX Group is too hateful, it has made a game that is exactly the same as our company, and this plagiarism is too obvious." ”
"No way, TX is like this, the new Internet companies that have been killed by them over the years can add up to a circle around the earth." Lin Ye couldn't help but say something teasing: "But this time, they found the wrong opponent." ”
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