Chapter 77 Agent Meeting 3
Xu Pin knew that his words of gratitude had stirred up huge waves in everyone's hearts, and he waited for the applause to subside before he continued to introduce.
He briefly told the story of how Lan Jie provided cover for himself, helped him design packaging regardless of returns, used the relationship of the Lan family to solve product quality inspection problems, and repelled Wang Yang who wanted to forcibly seize the agent.
After hearing this, everyone was a little embarrassed. Xu Pin's identity is known to everyone, and it was naturally difficult in the early days of entrepreneurship, but I didn't expect Lan Jie to lend a helping hand so selflessly!
And Xu Pin did not hesitate to reveal his roots, just to express his gratitude to Lan Jie, which also made everyone admire. Poverty is not something to be ashamed of, what is truly shameful is not having the courage and not making the effort to change one's poverty. And in the process of hard work, those who lend a hand or give themselves opportunities should be grateful!
Undoubtedly, Xu Pin is a person who knows how to be grateful! That's why everyone admired him from the bottom of their hearts.
Amid warm applause, Xu Pin continued to introduce others:
"This big brother Wu Hanyu sent warmth to my sister and brother when they were most painful and helpless......"
"This is Aunt Jane, Brother Hanyu's mother......"
……
They were introduced one by one, and after they were finished, everyone couldn't help but laugh.
It turns out that all of you here are first of all connected by feelings, so that they can gather here to talk about how to make a fortune in the future.
With this consensus, the atmosphere in the conference room was immediately soothed and relaxed.
Xu Pin said with a smile: "My pivotal role has been played, and the next meeting will be presided over by Sister Lan!" ”
Lan Jie didn't have to speak, exchanged places with Xu Pin amid the applause of everyone, and sat down on the main seat with a smile.
"There are three topics for today's meeting." Lan Jie went straight to the point, "First, let's summarize the market feedback of the product, and work together to improve the price and packaging of our products; second, clarify the scope of their respective businesses; thirdly, to discuss the management of distributors and market management; ”
"Excuse me!" Just after listening to the introduction, Cheng Yue raised his hand to interject and put forward his own question, "New product launch, vigorous publicity and promotion is the top priority, why is there no such topic in this meeting?" ”
"Publicity and promotion must be carried out, but the time has not yet come!" Lan Jie glanced at Xu Pin and said with a smile, "It's sad that the sales are too big!" The production capacity can't keep up! ”
Cheng Yue frowned and glanced at Xu Pin, but didn't speak again.
Originally, there was this topic in this meeting, but after repeated communication between Xu Pin and Lan Jie, it was temporarily removed. Production capacity is a factor, but not the main one.
The most important factor is Xu Pin's concerns about the product. It is not that the product cannot withstand the test of the market, but that the technical content of the product is too high, which will attract the doubts of all parties. Some things can be solved in the name of the Lan family. But beyond the influence of the Lan family? Xu Pin knew the true relationship between Lan Jie and the Lan family, how could he let Lan Jie compromise for himself?
Good products, coupled with vigorous publicity and promotion, will surely bring blowout development and bring wealth beyond imagination. But what about after getting rich? With his own experience and experience, can he suppress the major agents? Wanguan family wealth, can you afford to keep it?
Wealth is moving, and I first chose to play the emotional card to envelop everyone. But when the tide of wealth comes in waves, who can guarantee that these agents will not turn from collaborators to coercions? After all, at that time, the stable sales channels will all be controlled by them.
Xu Pin thought about it and chose to develop steadily in a low-key manner. Steady development is also to give time to establish a solid foundation for yourself, give time to perceive energy for yourself, and gain the ability to protect yourself.
Therefore, first of all, the main purpose of the agent meeting, the ultimate main purpose is the first gathering of the agents and getting acquainted with each other. Then focus on communication and standardization, and form a certain consensus in some aspects.
Regarding Xu Pin's move not to do publicity, others also have their own ideas. Most people understand why Xu Pin wants to keep a low profile. And the Wu family's mother and son have the most simple ideas: our products are so good, do we still need to publicize them?
Seeing that everyone didn't ask, Lan Jie naturally quickly entered the topic. First of all, I threw bricks and stones, and told me about the market situation I collected. The focus is on price and packaging issues.
These problems, Lan Jie had met with Xu Pin before convening the meeting, and Xu Pin had also made many changes and improvements in the past three days. Therefore, Xu Pin has a solution to the problem raised by Lan Jie. After she finished speaking, Xu Pin gave an answer.
In response to the questions and answers of the two, Cheng Yue, Lin Qingshan and others also raised other questions that they encountered, and threw them out for everyone to discuss.
During this period, the mother and son of the Wu family and Xu Fei had little contact with the products, so they listened carefully. Xu Fei was also responsible for the minutes of the meeting, and carefully recorded all the questions and suggestions of everyone.
After more than half an hour of discussion, the packaging and price of dry cleaning liquid were finally decided.
The retail price of dry cleaning liquid remains unchanged at 40 yuan/ml; The specifications are still the same as before; Only on the packaging, the nozzle will be improved. Change the original single spray type and add a direct injection type. Just like those sprinklers on the market. In this way, heavy oil stains can be concentrated and dry cleaning fluid can be saved.
In addition, on the label, Cheng Yue's suggestion was adopted to weaken some functions of the product and add some taboos. for later use.
Cheng Yue also proposed that the brand is a blue elephant, but the trademark is a burning star, which is a bit mismatched. Everyone thinks that the meaning of the trademark is good, and it is better to change the brand. After thinking about it carefully, Lan Jie decided to change the name of the company to Bluestar Industrial Technology Co., Ltd.
The first topic was quickly discussed.
The second and third issues were closely related, and everyone discussed them together.
Originally, the business scope of the three agents was very clear, but because the three can retail to end users, this may involve the problem of grabbing users. Of course, the three major agents are all acquaintances, and some things are easy to discuss. But the distributors they develop will not play by the rules of the game, so it's hard to say.
In response to these two problems, Xu Pin's opinion is: "Grabbing orders is all from profit!" If you insist on a unified price and bite the retail price of 40 yuan/ml, you can stop users from comparing the east with the west, so as to discuss the strategy of counteroffering. ”
"It's a matter of rules and regulations, and it can really play a role!" Cheng Yue said, "However, the so-called 'there is a plan, and there is a countermeasure'. Some distributors may also make some promotional policies, such as bundling, gifts, etc., do we need to eliminate this method? ”
Reasonable promotional methods do not violate the distribution system, but they still lead to one result: stealing users. If one robs the user, the other will inevitably follow suit. For a long time, under the guidance of the result that whoever doesn't rob will suffer, everyone will rob.
In the end, although the price of the main owner has not changed, there are many things such as tie-ins, gifts, and bundles, which invisibly depreciates the gold content of the product itself. In the end, no matter how first-class the product is, it is also made into a third-rate product.
After all, dry cleaning liquid is just a daily fast-moving consumer product, and although the effect is magical, it is impossible for people to look up to it very highly. Therefore, it is what consumers like to see that merchants use various promotional methods to reduce value.
The national conditions are like this, and the sales concept of the Chinese people is like this, which is no way.