Chapter 78 Agent Meeting 4
After the analysis of Cheng Yue and others, Xu Pin understood the respectability and preciousness of Liu Xingyuan's concept. Regardless of the cost, regardless of the content of science and technology, as long as it can play a super-valuable role, we should respect it. Therefore, for the repair solution, Liu Xingyuan resisted moral pressure and suggested that Xu Pin sell it at its due price.
The research and development process of a new product with considerable technical content is extremely difficult, and the manpower and material resources invested are immeasurable. After the launch of a new product, if it does not get the value recognition it deserves, it will inevitably affect the enthusiasm of investors and developers. Over time, who is willing to engage in R&D? Who wants to invest heavily in R&D?
Don't develop, take shortcuts to imitate, plagiarize, plagiarize, and even plunder! Then the vicious circle came down, science and technology could not be improved, some people did unscrupulous means for the sake of profit, and the majority of people spent money to buy back substandard, counterfeit and shoddy things...... So what will this society become?
Therefore, this society will have poisonous milk, gutter oil, dyed steamed buns, copycat machines and so on.
The more Xu Pin thought about it, the more frightened he became, and the more he thought about it, his respect for Liu Xingyuan deepened a little. He decided to visit Yoo Sung-won again after the meeting to pay his respects.
"Although our products are fast-moving consumer goods, we must not make the price of green vegetables!" Xu Pin said solemnly, "Therefore, we must take precautions from the beginning and resolutely put an end to any means that damage the image of the product!" What about FMCG? As long as we keep our hearts, we can make it into high-end consumer goods! ”
"However, it is not okay to raise the price without permission! The consequences of raising prices without authorization are the distributors, but the products and manufacturers are the ones who are trapped! Therefore, our products, to consumers, there is only one price! ”
Xu Pin's words are categorical, sonorous and powerful, and unquestionable!
Everyone looked at Xu Pin, their expressions were surprised, and they were relieved.
A poor boy who was born to sell scrap products, it is his greatest wish to quickly accumulate wealth and get ahead, right? Now they are so determined to maintain the image of their products! You know, if you don't publicize or promote, it will affect product sales, thereby prolonging the speed of accumulating wealth!
Among the three major agents, the two brothers of the family really have hundreds of millions of wealth and don't care about some small money. The reason why Cheng Yue intervened in this matter was mainly because he was keenly aware of the technical content of this product and the broad platform behind it; Lan Jie and Lin Qingshan are actually not so short of money, they are more inclined to seize the opportunity to improve themselves.
As a result, the people who are most short of money would rather lose their earnings than damage the image of the product!
"Keep your heart?"
What is the original mind?
Everyone muttered in their hearts, and there was a hint of respect in their eyes when they looked at Xu Pin.
This young man with a solemn expression once again refreshed their perception of him!
"Bang Bang!" Lan Jie was the first to applaud unconsciously.
The brothers and Lin Qingshan also applauded. Although Xu Fei and the mother and son of the Wu family didn't understand very well, when they saw that they were all looking at Xu Pin with admiration on their faces, they were only relieved and proud, and they also applauded vigorously.
"Uh, did I say anything?" Xu Pin himself was stunned, blushing and scratching his hair.
"Giggles!" Lan Jie laughed, and sure enough, he was still the silly boy who loved to blush.
At this time, even Cheng Yue, who had been cold-eyed, smiled. What this kid said just now is from his true colors!
"After so many years, my brother Pinzi is still so real!" Cheng Mo sighed.
Lin Qingshan looked at Xu Pin, and the light in his eyes became brighter. He decided, this partner, he must hold on tightly. And the best way to catch him is to treat him with affection!
In the applause, Lan Jie said in a firm tone: "I, Lan Jie, first stated: resolutely abide by the concept of the younger brother, strictly restrain subordinates, and never do anything that damages the image of the product for small profits!" ”
"I'm the same as Lan Jie! Even if it is a tiger head, it is never allowed to do things that damage the image of the product! Lin Qingshan hurriedly followed.
The crowd burst into laughter. It was actually changed to Tiger Head Dali! Lin Qingshan is so naughty!
"I'm not short of money when I get married!" Cheng Yue looked up and said arrogantly.
The crowd laughed again.
In the midst of laughter, Lan Jie concluded: "That's it!" For distributors, we also have to manage. All behaviors that may affect the image of the product will be killed with one shot in advance! In the distributor system, it is directly stipulated that it is not allowed to carry out any bundling and promotional means of sales! Otherwise, its distribution qualification will be directly cancelled. ”
"It's not enough to guarantee the system! A more direct and brutal approach must be taken! Cheng Yue said coldly, "We must charge a certain amount of security deposit to the distributor!" Once violated, the deposit will be confiscated directly! In this way, there will be enough deterrence! ”
"So, in this way, will it cause others to be unwilling to distribute to us?" Lin Qingshan was a little worried.
"I don't know about your two pieces, at least my dry cleaning industry, I think the strength is okay, and everyone is rushing to do distribution!" Lan Jie smiled confidently, "In the past four days, 60% of our dry cleaners in Binhai City have all used our dry cleaning liquid!" However, I didn't talk to them about distribution. Because I'm waiting. Wait for them to experience the charm of our products first-hand, and then talk to me! ”
Speaking of this, Lan Jie's smile became even brighter: "So far, 90% of the dry cleaners we have sold have been personally on the phone with me, and I strongly implore them for distribution!" ”
Cheng Yue answered: "This batch of goods we entered, I divided it into two parts, two large specifications, our hotel for our own use; Small size, placed in the hotel retail. Try the water first. Yesterday I received full feedback that all the small-format products in retail have been sold out. The large-scale has multiplied the efficiency of our store and greatly saved the cleaning cost! And, at least dozens of hotels across the country have called to inquire about dry cleaning liquids. Some want to buy, some want to be an agent! ”
As soon as these two people said this, Lin Qingshan's face suddenly collapsed. In this way, he has the worst effect.
"Brother Qingshan, dry cleaning liquid has little impact on the electric vehicle industry at present, but don't be impatient!" Xu Pin smiled, "Step by step!" ”
It turns out that Brother Xu also knows his shortcomings! So if my sales are low, Brother Xu won't blame me? Lin Qingshan was suddenly relieved and nodded again and again.
After Lan Jie and Cheng Yue both said that they were not worried about distribution, everyone's topic turned to the regulation of the deposit amount.
This point Cheng Yue has the most right to speak. Because they do hotels, they can be regarded as agents or distributors of N manufacturers. Especially the drinks.
Finally, at Cheng Yue's suggestion, everyone discussed for a while according to the facts, and preliminarily determined: 500,000 total distributors at the provincial and municipal levels, and 200,000 general distributors at the prefecture level. As for how the provincial general distributors should stipulate the distributors at all levels they develop, their own general distributors will consider charging according to the local situation. Anyway, as long as there are violations, the big agent is directly only the general distributor is asking.
This margin amount is only for one product. If there is a new product in the future, it will need to be collected separately.
In fact, the margin is not only to ensure that the other party does not foul, but also a kind of screening. To be a general distributor, you must have a certain strength. Those who have strength naturally don't care about this margin. On the other hand, the powerful ones must be influential, which is conducive to the rapid expansion of product distribution channels.