From the moment he made the 'viral marketing' plan last year, Murphy knew that "Dark City" still needed to create a buzz in terms of personal publicity, and Henry Cavill/Margot Robbie and James Franco were the absolute protagonists of the film and the most suitable subjects to create a buzz. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Henry Cavill's acting skills are average, except for Chris Danne, there are basically no other works, and his personality is also more introverted and lacks topical points; Margot Robbie is not an American and has a relatively modest influence in North America......

So, the final target is still on James Franco.

Of course, James Franco is Murphy's best friend, and he doesn't go crazy enough to make dead people to promote it.

Although it is not destined to have the shock caused by the death of Heath Ledger, James Franco still has a lot of potential for news mining.

Just after the middle of April, an article about James Franco was reposted everywhere on the Internet, and within a few days, it was reprinted by numerous print media outlets.

"Acting geek James Franco, Hollywood's first versatile man!"

The title of this article was formulated by Murphy himself, and originally he was the first person to be the first person to do business, but he made changes in consideration of the publicity effect.

"He's the embodiment of James Dean, the lover of serious political activist Milk, or a tough climber...... He is James Franco, a famous movie star in Hollywood. But in addition to being an actor, he also has multiple identities and is a magical weirdo. ”

"James Franco's talent in all aspects puts him in the spotlight and puts himself in the center of the storm, but he doesn't seem to care: 'If I can do so many things at the same time and get them right, why should people question all this?' Murphy Stanton once said that stars are just a mask for him to face the Hollywood fancy world, and hidden under this mask is the heart of a literary and artistic young man who is always tirelessly pursuing his hobby. ”

This article from CAA's public relations department comes from the work of several good people who are engaged in public relations and publicity.

They enumerate the less well-known side of James Franco one by one.

"Actor James Franco!"

"James Franco is probably best known as an actor. From the legendary affectionate prince to the wandering drug addict who escapes from his family; From the *** who tried to escape his fate and struggled at the bottom of life to the indomitable mountaineer...... He moves between commercial blockbusters and independent art films, mastering various types of roles and images. ”

His performance in the biographical James Dean has already earned him a Golden Globe. Many magazines at the time called him the 'contemporary James Dean', and even exaggerated: we finally know where Dean's soul went, and he was attached to James Franco. ”

And as a standard methodist actor, James Franco does not hesitate to experience life for the role, even if it is a small supporting role, he takes it seriously, and has been said to have overtrained himself for inconspicuous roles. He once entered the striptease gay bar for the role of **, and went to the chaotic neighborhood of the homeless to experience life for the role of the homeless, but was ruthlessly expelled by the real homeless...... Although some of them have become bad movies that he himself does not want to mention. ”

"Even if the role isn't really my passion, since it's my job, I'm going to do it well and make it all worth it! This is the philosophy of James Franco. Friend Seth Rogun has also said that James is too serious about the work he doesn't like. ”

In order to prevent the momentum of transitional propaganda and arouse the disgust of those who read the article, the article deliberately did not mention too much about Murphy and Murphy's films.

When you put the eye on James Franco, you naturally care about his work, and that's enough.

"Director James Franco!"

"When it comes to directing, this should be said to be what Franco wants to do more than an actor. He felt it was full of freedom and creativity. His first film he wrote, directed, and acted in was 2005's "Fool's.Gold," but it wasn't until 2007's Hard Times that he really started to catch notice as a director, a film about two equally brilliant brothers who embarked on very different paths in life, premiered at the Tribeca Film Festival and brought attention to his directorial career. ”

In fact, Franco has always had a dream of directing. Who wouldn't want to be a director? And he, who has a lot of unique understanding of movie roles, may indeed need a bigger stage than an actor to show himself. He studied film with a master's degree at New York University, and thanks to this program, he also made many short films. ”

Franco's films, from short films to full-length films, documentaries and feature films to biopics, are all small productions. Because he thinks that the biggest advantage of being a director is that he can shoot movies that he is really interested in as he wants, without worrying about commercial market issues such as funding and marketing. And the small film is the way he can afford to really convey his inner thoughts and thinking, which is equivalent to building a stage for his own mind and heart. In his own words, he hopes that these films will inspire people artistically without having to think about other issues. ”

"Student James Franco: Recharge in the Midst of Criticism!"

"As a student, Franco was undoubtedly extremely good, because in addition to hosting the Oscars, he also regretted a decision that he deeply regretted, and that was to drop out of UCLA, when the entertainment industry was like a beautiful dream and he didn't want to do it, but he soon felt that it didn't make him feel that he was whole."

So in '06, tired of being a simple actor and trying to find a breakthrough, he decided to return to his studies. At that time, there were many voices accusing him of just putting on a show, and he took three times the normal 62 credits in one semester to shut up those people, and he completed the original three-year course in just over two years, and spoke at the graduation ceremony as a representative of the outstanding students. ”

Since then, Franco seems to have fallen into an addiction to reading, having earned master's degrees from New York University, Columbia University, and Brooklyn University, and now he's studying digital media at the Rhode Island School of the Arts, continuing to work on a Ph.D. in English at Yale University, and he's about to start a Ph.D. in creative writing at the University of Houston — he's been selected from 400 candidates, and this program has only admitted 20 students!"

Although the article is a bit exaggerated, it is based on facts, such as this kind of propaganda method with actors as the breaking point, if there is too much water, once it is criticized, it will definitely cause the opposite effect.

"Professor James Franco: The podium is as important as the stage!"

Many of you may see many of Franco's fans affectionately referring to him as a professor, not just a nickname, but a real title: when he was about to start his class as a professor at New York University early last year, everyone was shocked by the news. NYU was very happy with his decision, on the one hand, he was happy that Franco was able to return to NYU, and on the other hand, they believed that Franco, an excellent graduate, would be able to pass on his knowledge to the younger generation of students. ”

"The third-year directing course began last fall, and Professor Franco said he would ask his students to each direct a film about poetry, and despite his extremely tight schedule, he managed to find time to teach – even if he couldn't be there himself, he was always on hand to monitor the students' progress through tools like Skype, and the students were very happy with the star's curriculum and abilities!"

"Painter James Franco!"

In fact, it is no secret that Franco can draw, and painting has always been one of his greatest interests. When he was still in high school, he fell in love with drawing. He said that painting is an outlet for him to vent his stress, and that when you perform, you need to collaborate with others, while when you paint, you can fully immerse yourself in your own world. In '06, his paintings were first publicly exhibited at the Glu Gallery in Los Angeles, and in 2011, his first solo exhibition was held in Berlin. In the same year, he also held an art exhibition in New York called 'TheDangerousBookFourBoys', and his works were well received by many professionals in the painting industry! ”

"Photographer James Franco: Ticket Killer!"

"Photography is more than just a ticket for Franco, and in the aforementioned art exhibition, there are photographs taken by Franco himself. This year's Elle magazine shot a series of blockbusters with the autozoom814, the top-of-the-line 8mm film machine produced by Canon in 1972. Unlike his novels or films, the style of his photographs is surprisingly fresh and natural, and I don't know if he was influenced by a photographer friend. ”

The article is full of praise for James Franco as a brilliant multi-talented man in Hollywood, but in the eyes of Murphy and friends such as Robert Downey Jr., Jonah Hill and Seth Rogan, James Franco is too distracted, or rather a bit unprofessional, otherwise his acting career would never be what it is now.

But this kind of talk will definitely not be revealed to the public, so in the media propaganda, even the more nervous side of James Franco recognized by Murphy and others is promoted as art!