After leaving Twentieth Century Fox, Murphy went to Stanton Studios not far away, and asked Gal Gadot's assistant to find specific information about the two films "Fast and Furious 6" and "The Great Gatsby", combined with the few memories in his mind, and watched them carefully. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The "Fast and Furious" series was reinvigorated after Universal Pictures brought back Vin Diesel, and although Vin Diesel is a well-known and hated Hollywood crew on the set, there are indeed a few brushes that have directly driven the series out of its previous decline, and the box office of each sequel has shown an upward trend.

And starting from "Fast and Furious 4", each part of this series is released on the last weekend of April, that is, the weekend before the start of the traditional summer season in North America, which can be said to have formed a tradition in the hearts of fans of "Fast and Furious", and "Fast and Furious 6" is scheduled to be released again this weekend, and it is also completely being cleaned up.

However, Murphy doesn't think that this series will bring too much trouble to "Dark City", the "Fast and Furious" series, especially the next few films, can be described as typical popcorn films, and the distribution strategy is to drive fans into theaters as much as possible in the first weekend, and the box office in the first weekend can often account for one-third or more of the total box office in North America.

Otherwise, Universal Pictures will not choose to release before the start of the summer season, you must know that almost all the movies released on the summer season start weekend are one of the commercial hits of the year.

The trend of "Fast and Furious 6" may affect "The Dark City", and if the film is a hit, it may achieve extremely good box office results in the second week.

But will this increasingly sci-fi and magical drag racing film explode in terms of word-of-mouth? Murphy will see.

As for "The Great Gatsby", even if it is produced and starred by Leonardo DiCaprio, few people would think that such a remake would be a hit.

The only thing that made Murphy pay a little attention was that the heroine of this film was Carey Mulligan.

However, things have been going on between the two for too long, not to mention that this is a relatively open Southern California area, even if he used to live on the other side of the Pacific Ocean, it is not uncommon for boyfriends and girlfriends to separate and reunite.

The films on the weekend before and after "Dark City" have a certain strength, but they are not particularly strong, because of the relationship between Robert Downey Jr., Murphy remembers very well that the beginning of this summer file originally belonged to "Iron Man 3", but now he has mixed it in, "Iron Man 3" is said to be still finishing up post-production, and it should not be released in this summer file.

According to Robert Downey Jr., there are also disagreements within Marvel Studios about "Iron Man 3", and the mainstream opinion is that it will be released on the Christmas schedule.

"It took us a number of films to erect the concept of the beginning of the summer season every year, which belongs to the Marvel superhero movie!"

In the headquarters of Marvel Studios, Stan Lee stood in the conference room and made an impassioned speech, "Last year's "Avengers" won more than $500 million at the North American box office, and countless Marvel fans are looking forward to the release of "Iron Man 3". ”

In the conference room, except for Stan Lee, everyone else was silent, what did the last time Marvel Studios' superhero movie collided with Murphy Stanton? They all remember very well that unless it was "The Avengers", other single films simply did not have the strength to collide head-on with Murphy Stanton's commercial blockbusters.

"Have you thought about it?" Stan Lee wasn't done yet, continuing, "This is the third installment in the hugely popular Iron Man series! The first Marvel superhero film since "The Avengers"! ”

Kevin Feige looked at Stan Lee's old face and a thought flashed in his mind, Stan Lee is over eighty years old, right? It's really old and confused.

"Alright, Stan." Avi Arad interrupted Stan Lee's impassioned statement, "Needless to say, both the company's board of directors and the distributor's Disney have decided to give up this summer slot. ”

"You ......," Stan Lee looked furious, "you're all overestimating Murphy Stanton." ”

He said this loudly, but none of the nearly twenty people in the room agreed.

Kevin Feige no longer bothered Stan Lee and said straightforwardly, ""Iron Man 3 is scheduled to be released this year's Christmas schedule, and all the publicity and distribution studios revolve around this. ”

With the continuous success of Marvel superhero movies, he has become more and more influential within the group, especially after being supported by the board of directors of Walt Disney, the controlling party, and even has a tendency to overpower the entire Marvel Comics CEO Avi Arad.

Despite being in power at the moment, Kevin Feige has a lot of troubles at all, such as the renewal of the main actors to be discussed at the meeting, Robert Downey Jr., who plays Iron Man Tony Stark, and has offered Marvel Studios a salary of up to $40 million for "Avengers 2" alone, which is crazy!

It's just that Marvel Studios can't directly refuse him, Iron Man is the most popular superhero among the Avengers, there is no one, and Robert Downey Jr. is the spokesperson of Iron Man in the hearts of fans, Marvel and Disney have done quite a lot of research for this, and 99% of the fans who participated in the survey said that they couldn't accept Tony Stark other than Robert Downey Jr.

These have made Marvel Studios very passive.

Thinking of the deadlocked negotiations with Robert Downey Jr., Kevin Feige wanted to spit out the foul words, none of the bastards of the Stanton party are good people!

Regardless of the reaction of other companies or filmmakers, "Dark City" is running its own promotion and distribution operations according to the established plan.

Especially in April, after the Oscars, information related to "Dark City" can be seen everywhere from the Internet to traditional newspapers to television stations.

"The Hollywood industry is optimistic about Murphy Stanton's new film and predicts that "Dark City" will break the North American box office record."

There's a lot more like this, and it seems that "Dark City" has dominated the front page headlines of all movie-related news a month early.

The Los Angeles Times highlighted the publication: "The exhibition of the Cinema Business Association in the circle closes its eyes, and "Dark City" attracts attention! ”

"The three-day ShoWest exhibition sponsored by the American Academy Chamber of Commerce Association came to an end a few days ago, when the famous director Murphy Stanton's new film "Dark City" was screened in a small area, dozens of theater auditioners present were dumbfounded, and some even praised "Dark City" as a cross-era classic......"

After a series of publicity operations such as viral marketing, "Dark City" has aroused strong social repercussions, especially in the few exposed clips, James Franco's crazy magician image has been praised by fans, and Twentieth Century Fox also took the lead in launching the magician's doll in early April, although there is no bonus to the aura of death, the doll is still sold out.

As a result, Twentieth Century Fox has the material to use to create a topic.

""Dark City" was hot before it was released, and the magician boy was out of stock!"

"Murphy Stanton's new film "Dark City" was a sensation before it was released, and James Franco played the villain in the film The toy doll of the magician is hot to the point of being out of stock, and it is currently hard to find in specialty stores and on the Internet."

According to reports, the trailer of "Dark City", which is a sequel to "City of Chaos", has a super high click rate, and the most sensational thing is that the styling toy of the protagonist magician, which was launched before the movie, caused a crazy rush to buy, this doll was originally priced at $9.99, but it was sold out of stock as soon as it was launched. There was a magician doll on the Internet that soared to $30, but it was sold out all at once, and now it is out of stock even on the Internet. ”

The release date is getting closer and closer, and the publicity of Twentieth Century Fox is also closely linked.

"The latest poster of "Dark City" is revealed, welcome to the world of disorder!"

Through Twitter and Facebook, Murphy represented the entire crew and project to launch the final official poster of the film, which attracted countless media coverage.

"Murphy Stanton has just released the latest official poster of "Dark City", as soon as this poster appeared, it immediately aroused widespread popularity among fans on the Internet, "perfect", "miracle", "superb", "oh my God", "breathtaking", "cool cool cool" and other beautiful words appeared in large numbers, and there were even avid film noir lovers, not even adding "one of them": this is the best poster in the world!"

At the same time, Empire magazine launched a two-sided issue with Chris Dane and the Magician on the cover.

James Franco was also promoted by CAA to appear on the cover of the fashion magazine "GQ", and once again said in an exclusive interview that he was plagued by insomnia and other problems caused by the character during the filming process.

He added, "If you think about the process of being recognized over the years, and even the way they look at me, they don't know me at all, and anyone has a side that no one else knows, and even I sometimes can't fully understand myself." ”

When talking about the upcoming "Dark City", James Franco's spirit doubled: "I'm an ordinary person, who doesn't like their works to be affirmed by others, but whether or not they can be recognized by the audience is not up to me, and it's better to find a few friends to have a drink when discussing these meaningless things." ”

These are constantly heating up the popularity of "Dark City", but both Murphy and Carla Firth are well aware that after the viral marketing is over, it is not enough to rely on these conventional publicity methods, and the crew also needs heavyweight topics.