Why do we always have the perception that "large companies don't invest in soft advertising on social platforms"? It's very simple, because the influence of large companies is often very large, involving all aspects of people's lives, consumers no matter what the situation is when they see the logo of a large company, and they don't feel abrupt when they hear the name of a large company. Pen % fun % Pavilion www.biquge.info

And this kind of "phenomenal level" is the best concealment of soft broad.

Compared with those upright hard broad, soft wide is somewhat unseemly, sneaky, and disdainful of large companies.

This is also a first-class promotion phenomenon that Lin Yang thinks - you only see my success, but you can't see my sweat; You can see my exposure, but you can't see the burning advertising dollars.

In this materialistic world, no matter how famous a brand is and how closely related to people's lives, if it is not widely advertised on the Internet, netizens will not talk about it. For example, the advertising of household appliances is designed for the purchase behavior pattern of purchasing users,Until now, household appliances still commonly use the past publicity methods,They will not spend too much advertising money on online social platforms,Have you ever seen netizens discuss Haier and Midea? No, it is far less popular than Haier's, but the Diao Ye beef brisket, which is often promoted by "Internet thinking", has received a lot of comments and forwards.

Lin Yang knows very well that on the Internet many years later, every time Apple comes out with a new model, marketing microbloggers will always form a team to brush the topic of Apple on Weibo? Is it really because the joker has no topic to brush, so he can only give Apple free advertising?

As soon as the new version of Alipay came out, it immediately exploded public opinion on the Internet, isn't this the result of vigorous manipulation by advertising companies and media public relations departments?

Contrary to traditional home appliances, Apple does not pay attention to its own TV advertising, because Apple is very clear that its target user group does not necessarily watch TV, but must often surf the Internet.

Don't talk about Apple now also advertising on CCAV, if there is no 8:20 in 2013 315, Apple will not advertise on CCTV until now, the advertising fee that Apple handed over to CCTV is, in a sense, essentially a protection fee.

As a large enterprise that has become a monopoly to some extent, they will put a certain percentage of negative publicity. Ali has never been afraid of others hacking it, causing physical stores to have no business to do, just like Apple has never been afraid of others hacking it, and its price is too expensive. Because this kind of propaganda has strengthened their own tone - the price of Apple is only five or six thousand, but it hopes to create the impression that "if it is not a local tyrant, you have to sell your kidney to afford a high-end product". In the same way, Ali also hopes that the public will feel that it has stolen the business of physical stores, so that everyone will be more willing to go to Ali to shop online out of herd mentality.

But Ali has been spending money to advertise that it has no fakes, just as Apple has always advertised that its system is the most secure - if it can really bring negative information about the decline in sales and traffic to these companies, these monopolies are trying to cover it up as much as possible.

Have you ever seen a celebrity who hasn't had negative press? Have you ever heard of big companies that don't have negative press? In fact, anything well-known is a goal, and you can't expect everyone to just give you praise and no one spit in your face. Since you are going to be hacked after all, it is better to guide the black and be black with tendencies.

In fact, the marketing strategy of any large company is a combination of punches, and different regions or prefectures, different time periods or different stages of the enterprise have different strategies. Advertisements on TV, light boxes on the subway, jokes on Weibo, advertorials in the circle of friends, promotional activities in offline physical stores, and the linkage between celebrities and brands at concerts...... None of them exist in isolation, they are part of the company's overall marketing strategy. Only with the help of the combination of promotion strategies can the extension, duplication and complementary effects of advertising communication be maximized.

However, even with all the twists and tricks, large companies have a "core" in their marketing strategies, and all other strategies are built around that core.

And each core strategy will extend to a core PR promotion plan.

All in all, what Lin Yang means now is that for the promotion of Sunshine Weibo, there must first be a promotion core and plan.

After talking to Wang Yunfei, Lin Yang went to the Sunshine Weibo studio.

I simply looked around the studio, had a meal with the big guys, and then explained my promotion ideas to them in detail.

In the early days of the business, Lin Yang developed a habit, that is, to collect "muffled to make a fortune" company cases, he really doesn't like the stories of companies reported by many media reports, he gradually found that the companies with star team backgrounds that are usually reported by the media are not really profitable, and it is precisely because they are not profitable, so they hope to get more "exposure" through reporting, hoping to attract attention with their own identity halo.

On the other hand, there are some companies that have made a fortune quietly, and they have never appeared in front of people's field of vision, but they feel that they are overhanging.

After repeated exploration and consideration, Lin Yang summed up a tried and tested method, which is also a classic case model.

Lin Yang can be used directly, because this promotion model is almost zero cost.

"Zero cost? How can it be? A man with glasses named Cai Chengxin was obviously a little incredulous about what Lin Yang said.

"That's right, Lin Yang, tell me quickly, what kind of zero-cost method is it? I really can't think of a zero-cost promotion plan that can give us a substantial effect on this sunshine microblog. Wang Yunfei asked with a puzzled face.

In addition, the other three staff members also expressed their opinions on Lin Yang's ideas.

So, in the face of their doubts, Lin Yang first said a data, referring to other people's companies, and making a "gift package" on QQ.

"The so-called zero-cost promotion is to sort out the resources, as long as you leave the mailbox + forward, the resources will be sent to the user's mailbox, so that the user participation threshold is low, and you can quickly get forwarded, in this way, you can have almost zero cost every day, and sometimes you will use the account to help spread, bringing 4k-5k new independent UV to the product."

In fact, Lin Yang's idea is a bit similar to Alipay's "Jifu" activity during the Lunar New Year in 2016, except that Sunshine Weibo's advertising mainly relies on resource sharing to attract attention, while Alipay's advertising gimmick relies on generous bonuses.

There is no way, Lin Yang is short of funds now, and there is no way to be as rich as Ma Yun, and invest 200 million in advertising at every turn.

The promotion method of resource inventory that Lin Yang said is very good, and it comes from a comprehensive range of aspects.

First of all, it takes a lot of time for ordinary people to organize resources, and it is much easier to take them, where there are resources, there are people.

Secondly, the point is that the way to obtain users is very simple, the threshold for participation is low, and you can leave an email, so that whether the user is browsing content on a PC or a mobile terminal, you can easily leave a mailbox.

Of course, the most critical point is that the price that users need to pay is very small, just forward, retweet the content of a resource inventory, the content is mixed with the reward of registering "Sunshine Weibo", because it is not a repost advertisement, it will not attract annoyance, so users do not reject the content of forwarding resources.

Finally, because there is a lot of fragmented information on the network, it is very scattered. There is very little quality content.

Therefore, according to the current situation, Lin Yang finally made this so-called "zero cost" promotion decision.

However, because Lin Yang's idea and consciousness were relatively advanced, when he first said it, he was not understood by Wang Yunfei and them, Lin Yang sighed, and had to bite the bullet, explained to them from beginning to end, and taught them how to operate this promotion activity.

The hard work paid off, and under Lin Yang's patient explanation, they finally understood Lin Yang's and finally agreed with Lin Yang's unique opinion.

Of course, whether Lin Yang can convince them or not, the most important thing is whether this "zero-cost promotion" method can finally bring users and traffic.

"Someone is chasing Ding Sijia", this is what Zhou Ming told Lin Yang.

When Liu Wenjie told Zhou Ming, he didn't let him tell Lin Yang, but Zhou Ming didn't think so.

Although he didn't like Lin Yang's personality very much, since Lin Yang lent him 3,000 yuan last time, Zhou Ming felt that it was good to have a loving and righteous classmate in the dormitory, so Zhou Ming began to care about Lin Yang's love life.

The brothers of 505 all know that Liu Wenjie called Ding Sijia, but in the same way, they all privately think that Ding Sijia doesn't look down on Liu Wenjie at all, and everything is just Liu Wenjie's wishful thinking.

The so-called "fat water does not flow into the fields of outsiders", after all, there are only two girls in their computer class, anyway, Liu Wenjie will definitely not be able to take Ding Sijia, Zhou Ming pondered in his heart, just let Lin Yang take the initiative to try, maybe there is still a chance.

However, Lin Yang himself was now physically and mentally exhausted, and he had no intention of thinking about these messy things at all.

What's more, the two women Zhan Shuzhi and Liu Limin are enough to make Lin Yang difficult to choose, and it is absolutely impossible for him to provoke other girls.

It was rare that only Lin Yang and Zhou Ming were in the dormitory, and the two of them chatted while walking to the dining hall.

On the way, Zhou Ming first asked Lin Yang: "Lin Yang, tell me what you want to find, brother, I can help you find it." ”

"Didn't I tell you a long time ago? I already had a girlfriend. Lin Yang was a little speechless.

Probably because Lin Yang doesn't like to talk on the phone with Liu Limin or Zhan Shuzhi in front of his classmates in the dormitory, they don't seem to believe that Lin Yang really has a girlfriend.

Lin Yang didn't explain too much, anyway, what do you love and what do you like, you always put on a posture of believing it or not.

Zhou Ming changed his tone and continued: "Actually, you really don't need to be like this, there are so many girls in the school, your conditions are also very good, if you don't have a girlfriend, you won't have a girlfriend, what's the big deal." ”

――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――――

Thank you for your support, due to too many things at home for the New Year, the update was delayed, and I don't know if anyone else has seen it, in short, thank you for every friend.