In the next few days, Wang Yunfei made several phone calls to Lin Yang, saying that the house was rented, the computer was bought, and the personnel were also allocated, just waiting for him, the major shareholder, to take the time to come and guide one day. Pen, fun, pavilion www. biquge。 info

At the beginning, Lin Yang did take the time to give advice, and then one day, he didn't go to the studio, called and said to Wang Yunfei with a smile: "Senior, you know, I just went to college, I have a lot of things to do, and I have missed several classes in the past few days, and it is estimated that the teacher will pull me to make up for the final exam." I can trust your vision, you can arrange it first, I have a special situation here, and you will have to worry more about our business. ”

Putting away the phone, Lin Yang put aside the matter of going to the studio.

Just opened, it was the time for Wang Yunfei to sort out his subordinates and establish his prestige, and he didn't want to fight for power for the time being, so what did he want to do?

Moreover, the studio is opened on Wang Yunfei's one-third of an acre, and Lin Yang, as a student, is destined to be beyond the reach of the whip. Guide? A social networking site is not to solicit customers to do business, and there is no need to look at the flow of people. The personnel must also be Wang Yunfei's old acquaintances, so there is nothing to guide.

Anyway, he handed over the money to him, and he didn't grab the power and command blindly, if Wang Yunfei was a person who understood, he should know how to do it.

Lin Yang thought about it, and observed it for a while for the time being, if Wang Yunfei was worthy of in-depth cooperation, he would help him come up with ideas in the future, and everyone would count the money together. If not, go half of the road to the sky, and see each other later.

Since going to college, Liu Limin seems to be very busy, and she is late to reply to text messages every time.

Lin Yang then thought that almost every time they met, Liu Limin asked this and that about her own affairs, she knew very little about her life, and rarely took the initiative to care about her life.

Lin Yang has decided that when he has a little more time, he will go to Guangzhou to see Liu Limin and see where she is studying and living now.

And Zhan Shuzhi, since she resigned and returned to her hometown to teach, Lin Yang has not seen her for two or three months, he has not forgotten the one-year appointment with Zhan Shuzhi, and they occasionally contact each other by phone, but that's all.

In a year, Lin Yang didn't know what he could change, he could only do his best to do the best in his mind, and then stand confidently in front of Zhan Shuzhi.

Because of the technical support provided by Wang Yunfei, his studio was on track almost the day it was established.

The studio formed with the circle of college classmates as the backbone is full of weird talents, and the former stragglers are now gathered together with the goal of starting a business, and the energy that bursts out is amazing.

Wang Yunfei was surprised, and Lin Yang was even more surprised.

In two weeks, in just two weeks, the website created by the "Sunshine Weibo" studio has reached the original idea of "Sunshine Weibo" in Lin Yang's mind.

In addition, several members of the studio have a wide network of contacts on the Internet, and many of our classmates and seniors have their own websites to play with, and everyone on the Internet has their friends, and the promotion is extremely rapid.

However, the promotion of social networking sites like Sunshine Weibo is far from being as simple as they imagined, and with only one-line connections between personal friends, in the Internet army, it is simply Jingwei reclamation to promote their own original social networking sites.

In fact, the current difficulties faced by Sunshine Weibo are all expected by Lin Yang, isn't this nonsense? If promotion is really that simple, why did Lin Yang let Wang Yunfei take power, but he didn't show his head much?

When Lin Yang received a call from Wang Yunfei, Wang Yunfei had already arrived at the gate of Fudan University and was waiting for him.

In the small private room in the school's cold drink hall, Wang Yunfei talked about the difficulties encountered in the promotion of the website, and poured out his bitterness to Lin Yang.

After glancing at Wang Yunfei, Lin Yang took out a pack of cigarettes, lit one for himself, and said with a smile: "We have no platform, no funds, and it is certain that we will encounter difficulties in website promotion." ”

Wang Yunfei looked puzzled.

"Senior, if I give you 1 million now, how can you promote Sunshine Weibo?" Lin Yang asked.

Wang Yunfei shook his head and said: "1 million is too little, throwing it into it is a stone thrown into the sea, at most it will make a splash, and it will not play any role in promotion at all." ”

"And what if it's 10 million?"

"This ...... 10 million is one more than 1 million...... It's hard to say...... Anyway, I still don't think 10 million is enough. ”

Lin Yang shook his head: "Senior, that's not what I said, since we can't build a website with 10 million, it means that we can't take the ordinary road." ”

When Wang Yunfei heard Lin Yang say this, his face, which was originally full of sorrow, instantly lit up, and he hurriedly asked, "Oh? According to you, do you have a good idea? ”

"There's no rush on this." Lin Yang bought Guan Zi first, eased up, and then asked: "By the way, are the people in our studio now technology shares or salaries?" ”

Wang Yunfei said: "Get paid." ”

Lin Yang nodded and said, "That's good." I have some ideas here, as a partner, I will talk about it, and the right to be your adviser should be. ”

Wang Yunfei glanced at Lin Yang: "You say."

Lin Yang said: "As the boss, it is very important for us to have fun with the people, but it is more important to use the money to establish rules." First of all, the money should be distributed, and everyone should see the results and be willing to do it. ”

After talking about some work salary issues, Lin Yang began to focus on talking to Wang Yunfei about website promotion.

The problem of promotion is relatively large, and Lin Yang can only try to solve this problem from the perspective of "the amount and method of resources invested by Internet companies in market promotion".

It is true that Internet companies with little money do not have many financial resources for marketing, but the level of financial resources invested by Internet companies in marketing and the level of promotion methods are also different.

After a long period of research and thinking, Lin Yang simply divided them into four levels based on the current scale and level of marketing promotion by Internet companies.

The first-class promotion creates a phenomenon, the second-class promotion engages in incidents, the third-class promotion plays brainwashing, and the fourth-class maintains a sense of existence.

To understand the first-class promotion, Lin Yang had to first explain a word to Wang Yunfei, "phenomenal", which means that the word in the advertising media industry has a huge influence, and it can attract the attention and heated discussions of the whole people.

For example, "The Voice of China" is a phenomenal TV program, Baidu Ali is a phenomenal company, "Little Times" is a phenomenal movie, and Fan Bingbing and Li Chen's "we" on Weibo is a phenomenal communication event.

Lin Yang remembered that he once saw Alibaba's negative publicity strategy on the Internet, and some users angrily questioned in the comment area: Ali is such a big company, would do such a low advertisement?

At that time, Lin Yang was very surprised, and even a little speechless, Ali may be a very tall company, but what they sell on their platform is mainly fake (imitation) goods, the traffic mainly comes from popular models, and most of the people who buy things are dicks......

If the main products offered by this platform are low-end and their main customer base is low-to-mid, then why can't they advertise LOW? Advertising is never for the sake of being tall, the main purpose of advertising is to attract target customers to consume and try to use, and Ali's user structure determines that they will do a lot of very low advertising.

Of course, low is relative to the small number of website users who think they are forced to break through the sky.

In his previous life, Lin Yang had read a lot of soft and wide that went crazy in the circle of friends, and was praised by the target audience of those advertisements as "well-written, thoughtful, and very attentive", these target audiences, I am afraid that in the eyes of some people, they are also very stupid and low, they often believe rumors, and will forward pseudo-health regimens such as "drinking ice water in summer will make the body cold" or "KFC genetically modified chicken has eight wings" and other terrifying fake news in the circle of friends. They are the group of people who are most easily influenced by marketing copywriting, they range from square dance aunts to doormen, traditional industry bosses to civil servants in fourth-tier cities, ignorant girls to small angry youths...... But it is undeniable that they are the mainstream in China.

And the promotional copywriting disseminated in the circle of friends is mainly for this group.

Many people Lin Yang knows think that those big companies that often appear on TV disdain to put soft advertising on the forum.

If Lin Yang were asked to analyze the case with them in detail as an industry insider, and tell them how many soft and wide topics such as Apple/Pepsi/Alibaba/China Unicom have put on the Internet, how many topics have been created, and how low most of them are, they will definitely feel that the three views are ruined.

—————————————————————————————————————————————————————————————————————————————————————————————————————————— (I recommend you to watch a movie "Riding the Wind and Waves")

On the first day of the Lunar New Year, I wish you all good health and good luck in the new year!

Thank you for your support and encouragement to oranges in 2016, due to too many things at home, the recent update is very poor, and I don't know if anyone else has seen it, in short, thank you for every friend.