Guo Xingyang had lunch at noon and found that he could only know a few second- and third-tier entrepreneurs at most, and he was counting on these financiers to save his life, but these financiers were perfunctory, playing haha, he exhausted the little friendship he had in the past, and he couldn't save these customers to take a look at his advertising promotion. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"I'm sorry Mr. Guo, our company is small and there are not enough people, so I really can't go to you in the afternoon." This is one of the giants of the fast-selling dairy beverage industry with his eyes open, headquartered in Suzhou and Hangzhou, but there are more than 200 people in the Zhongjing branch, which is still called a small company and not enough manpower?

"Mr. Guo haha! Our boss is not here, he just pushed me out as a target, I don't even have the right to raise cards in the afternoon, even if I want to, I can't shoot! Well, it's time for a vacation! This professional manager of Hong Kong and Taiwan is even more shameless, saying that he has no right to raise cards, but Guo Xingyang saw him frequently at Yang An's bidding meeting in the afternoon, and the bidding price was fiercer than anyone else!

"Xiao Guo, our company has adjusted its business this year, and it has nothing to do with teenagers, so I'm sorry!" This person comes when he speaks, and he doesn't make a draft when he lies, Guo Xingyang wants to scold, "Aren't you making GPS positioning call watches?" Can you be professional when you step on a horse to make excuses? You say that the cartoon watch has nothing to do with teenagers, are you going to sell it to the elderly? ”

Routines, they're all routines!

Guo Xingyang thought sadly and angrily, and finally took the initiative to come over with enthusiasm: "Mr. Guo, Mr. Guo!" I support your program, and I have sent the vice president, to be honest, I will participate in the bidding on both sides, but I am more optimistic about your side, which is not very suitable for me. ”

Guo Xingyang was flattered, with tears in his eyes, he held the other party's hand and said, "Thank you, thank you, welcome to come, I haven't asked yet, which company are you from?" ”

The one slapped his chest and made no secret of it: "He is good, and I am good!" ”

Guo Xingyang almost vomited blood, can this advertisement be inserted in a youth program? You're here to smash the field!

At noon, Guo Xingyang walked around with a plate, stunned that he didn't find a few reliable companies, and the personnel of those giant enterprises were not in the public cafeteria.

After eating, rest for half an hour, CCTV is not hypocritical, at 1 o'clock in the afternoon, the advertising bidding will officially begin, and it will be held separately in a more delicate small hall next to the international hall, with particularly strong confidentiality, three people stand at the door to carefully check the list, and those who are not on the list are not allowed to enter.

This bidding meeting was only reported by CCTV's own media, and then those entrepreneurs in Area A participated, and their counterparts from foreign TV stations were not able to come in, except for Guo Xingyang, who was allowed to participate, and asked who was the license, and the staff did not say.

Sitting in the venue, Guo Xingyang was a little apprehensive, and while waiting for the start, he took out his mobile phone to look through the messages sent by Zhao Ke and them.

Two shows have been completed in the morning, "China's Most Beautiful Children's Voice" and "Youth Rushing Forward" advertising investment has ended, the former won the bid of a learning machine company, 6.1 million in a quarter, this is the highest offer, this price almost did not make Guo Xingyang suffocate to death.

In China, the level of TV advertising offers is linked to the influence of the broadcast TV station, as well as the ratings of the program itself.

For example, Hongfeng Satellite TV, Yang An's "Jianghu Jokes" before the revision, one episode a week, 50 issues a year, when the ratings were 0.4%, the advertising cost was 1.5 million a year, and 30,000 yuan per episode was at this level, this is a fighter in the garbage, many companies don't love this, 800,000 is a waste to buy for half a year, Hongfeng Satellite TV just sold it as a partner, and it made other companies unhappy.

Zhongjing TV broadcasts "China's Most Beautiful Children's Voice", one season and twelve episodes, and the producer, that is, [Star Culture], is estimated to have an estimated rating of about 1.5-2%, so Guo Xingyang's advertising cost is at a psychological price of 8 million, almost more than 700,000 yuan per episode.

In the TV industry, the ratings start from 0.5%, and every 0.1 percentage point increase will be more difficult than the previous increase, so there will be a set of general calculation methods in the general advertising industry, using a floating coefficient, and finally calculate the approximate advertising cost of this program, for the reference of the enterprise, so that the investor can decide whether to increase the price or reduce the price.

Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice", the producer Zhao Ke and they estimate that the ratings are as high as 2%, and everyone thinks that it cannot be so high, at most 1%, or even lower!

This is also an important reason why the auction price is so low, the two sides have not reached a consensus, and the estimated value is very different!

Zhao Ke sat on the stage and saw that there were very few people holding cards below, starting at 5 million, just three or two kittens holding cards, his eyes were about to fall, and he kept muttering how could it be, how could it be?

"Dear Food, 5.05 million ...... Is there any markup? 5,050,000 for the first time, 5,050,000 for the second time...... 5.1 million ...... 5.1 million first ......"

The auctioneer felt that the call was boring, 55,000 such ink, 10 million could be played for a day, and in the end, 6.1 million fell under the hammer, and it took more than half an hour, and his throat was almost dry and smoking.

Zhao Ke's heart is entangled to death, 6.1 million "China's Most Beautiful Children's Voice", this is everyone's life!

You have to know what is the exclusive naming right of "The Voice of China"? The exclusive title of Yuedong herbal tea, 200 million yuan in one season, as well as Yunshang Tesco, Baique cosmetics, Red Bull drink, so many kinds of sponsorship projects, what special broadcast, exclusive sponsorship, designated car, peak night title, a season of good voice Yang An can earn three or four hundred million!

It's all singing auditions, why do they spend only 6.1 million on advertising for one season of "China's Most Beautiful Children's Voice"?

No, it's not pure earning, even if there are other advertisements in the corners, but at most there is only a million income, a total of 7.5 million, they still have to share with Zhongjing TV, four or six points, they only get 3 million, and the production cost is more than 3 million, which is equivalent to this show being done in vain!

"Youth Rushing Forward" is not much better, this show is a little stronger, after all, the reality show is really too popular, and finally strongman milk won the naming rights, 6.8 million, plus leftovers and various tidbits advertising, 8 million income per day, and it is a thankless show, for a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!

6.1 million, 6.8 million, these two data were sent to Guo Xingyang, and he was about to cry.

Really, the three programs must win at least 30 million advertisements to meet expectations, which is still 15 million short, can "Exchange Lives" be won in the afternoon?

"Enjoy the Morph Meter clip below! First of all, we put out an advertising tender for a single documentary "Metamorphosis"! ”

The host's voice interrupted Guo Xingyang's train of thought, and he looked up and saw that "Metamorphosis" was on the air.

Half an hour of editing, there are conflicts, there are touching, it is still an excellent outdoor reality show shooting technique, just from the perspective of lens stability, Guo Xingyang has to admit that the lens shaking amplitude of "Metamorphosis" is much smaller than that of "Exchanging Lives", and the audience's discomfort is greatly reduced.

And then there is the content, half an hour of wonderful editing, Guo Xingyang has completely figured it out.

His head started fainting again, no, not at all, very different from what we filmed!

What's the difference? Before Guo Xingyang had time to summarize, the stage had already begun to prepare for the auction: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is the exclusive introduction cooperation of CCTV Documentary Channel, we have prepared two types of advertising contracts. Class A is the exclusive title of the 12 episodes of the 12 episodes of the "Metamorphosis" that is bought out separately, the total price is 48 million, the number and time of a single episode are determined by Enron Film and Television Entertainment Company, and the specific advertising content will appear in the first 30 seconds, the title introduction, the film 60 seconds, the floating frame, rolling subtitles and other positions, please see the attachment ...... for details"

Crackling...... Rumble!

Like a thunderbolt, it exploded and Guo Xingyang's head buzzed.

One season!

Twelve episodes!

"Metamorphosis" is also a quarterly show!

And in documentary form!

Guo Xingyang's fists were clenched, his muscles were bursting up, and he wanted to roar: "Fooled!" This bastard is too insidious, he clearly said it was a single documentary! When did you say it was a series? ”

There are also representatives of large enterprises who have this question, and they have asked: "Didn't you say a single documentary before?" Can't be sure of the exact number of episodes aired yet? ”

The host gave the microphone to Yang An, and Yang An explained: "Yes, because we attach great importance to this show and are very cautious, so we tentatively plan to broadcast one episode first, and then decide whether to shoot the second episode after seeing how the market reacts." If it works well, then we will continue to produce and broadcast, and accumulate twelve episodes in one season. If the second episode can't be broadcast, we will only charge the advertising fee for the first episode, which is 4 million. ”

Everyone wondered, "Why can't it be broadcast?" ”

Yang An said: "We have to look at the degree of social reaction, as well as the ratings, and make a decision after comprehensive consideration. Please believe Enron Film and Television Entertainment Company, please believe me Yang An, I will never smash my own signboard on the TV show, I am responsible for the program, and I am also responsible for all investors! ”

When he said this, no one questioned it, Yang An is using his reputation as a guarantee, think about the shows he has done over the years, is there that kind of frivolous and blind show? No!

Yang An continued: "A contract may last for a long time, and I am talking about a season, not three months, because it may take two or three weeks to produce an episode of this show, so the total broadcast time may be extended to half a year, or even longer. (To be continued.) )