Chapter 380 The second domestic program with a naming fee of 200 million!
Now all companies are relieved, 48 million can play Yang An for half a year, this is acceptable, people in eastern Guangdong herbal tea 200 million play for three months is not played, and I feel that it is cool, which shows that Yang An is worth a high value, lives well and has strong technology, and is worth this price. Pen | fun | pavilion www. biquge。 info
It's best to sow it for a year, then the 48 million is definitely worth it! The representatives of various enterprises in the audience secretly thought.
Yang An put down the microphone, and the host continued to explain: "The following is an introduction to Class B contracts, the companies bidding for Class B contracts are still the exclusive title of a single episode, and the production team guarantees that there are no less than 10 product background shots with a duration of 5 seconds in the program, a soft advertising duration of 45 seconds, and a corporate text introduction and corporate logo of no less than 1 minute shot, or other ways of the same value." Bidding for a single episode, the starting amount of each episode starts at 8 million...... Under the same conditions, the producer preferentially chooses a type A contract, and the right of interpretation belongs to the producer......"
Everyone understands, Class A contracts are a kick, the company only needs to pay money, don't care about anything else, the big trenches who spend money like dirt love this way the most, monopolize Yang An alone, and if you want to be cool, you are also a person, and the others stand aside.
Category B is a joint production between the producer and the enterprise, and the company has a certain right to speak, but as long as you talk a lot, it is causing trouble to the production team, so it is normal for the unit price to be high.
The most important thing is that Class B is auctioned according to a single episode, for example, the premium of 50% is less than 12 million, which is the gameplay of a small company, and the auction of Class A is 50%, and the premium is 50%, and it may be close to 100 million in a season, Class A is the gameplay of large companies, and the producer now gives priority to Class A contracts, Yang An's meaning is very clear - Mr. Wang, Mr. Zhang, do you want to play? If you play, you will pay to take me away, and eat all this cake in one bite, and if you don't play, the cake will be cut into twelve small pieces, and whoever has a big appetite will eat more.
The focus of the audience instantly gathered on a few giants!
Baique, Frank Linka, Jinggou Mall, Yuedong Herbal Tea, Yunshang Tesco, a total of eight are giant enterprises that can come up with more than 100 million advertising costs!
Guo Xingyang was terrified, what kind of bullshit did that bastard Zhao Ke say?
Is this really not as good as "A Bite of China"? Is it dog meat that can't be served at the main table? The starting price is 48 million for class A and 100 million for class B, how can his family's three programs live?
The moderator asked, "Are there any other questions that are unclear?" ”
One person asked, "In the A contract, can the company participate in the production?" ”
Yang An explained: "No matter what kind of contract it is, companies can make reasonable demands in all aspects, but it must be decided by our production team whether to adopt it, so as to ensure the high quality of the program." ”
This is the answer that everyone expected, you can give your opinion, I respect your right to speak, but I won't necessarily listen, a typical Yang An program style, too strong, you either accept or refuse!
Seeing that no one asked anymore, the host shouted: "Let's start Class A bidding, with a starting price of 48 million and an increase of 1 million." ”
"100 million!"
In the hall, Lin Wanyou, the chairman of Fran Linca, spit out an offer without hesitation.
Guo Xingyang felt that his worldview had collapsed!
The starting price is 48 million, and you shout 100 million for the first time? Do you want to be so willful?
"......"
"This woman is sick!"
"Who's this? Will it be an offer? ”
"It's not like that's how money works!"
There was a commotion in the audience, and many people looked at Lin Wanyou, this strong woman didn't even blink her eyelids as if she was saying something that had nothing to do with her, but her hand resting on the armrest was slightly raised, as if she was understating.
Even the host was stunned, and it took a few seconds to react: "Frank Linka 100 million ......"
The smoke of the battle rose in an instant, and a woman grabbed a blood, which made the men's face go where to go?
Mr. Wang of Jinggou Mall took his hand touching his chin away very casually, and said lightly: "110 million." ”
Please, 1 million price increase, you add 10 million? You're more headstrong than that Franlinka woman!
Guo Xingyang's mouth is open, he doesn't dare to think at all, why did this "Metamorphosis Meter" of the same type as him get an offer of 110 million so easily?
Before Mr. Wang was cool for a few seconds, the cloud business Tesco instantly refreshed the price: "120 million!" ”
Three times to bid, it was used three times!
From 4 million to 10 million, the record of 10 million for a single documentary was broken in an instant!
Wow......
The audience is boiling, this is not bidding, this is gambling, there must be something wrong here!
The company's money is not blown out by the wind, it is 72 million higher than the reserve price, do you know how many electrical appliances the cloud business has to sell, and how many cloud business physical store employees have to trouble to carry the reserves, so that they can earn it back? Everyone knows that the bargaining between e-commerce companies is often more fierce than that of physical supermarkets, with countless products with zero profit and even upside down costs, and 72 million is really not so easy to earn back!
For a while, the scene was a little cold, no one made any more offers, and 120 million entered the countdown stage.
But the bidding is not so simple to end, today suddenly "Metamorphosis" was played, and the bidding immediately began, leaving no time for these entrepreneurs to consider, it can be said that everyone was caught off guard, at this time it is to fight for guts, courage, and knowledge!
Baique and Fran Linka are competitors, Lin Wanyou quoted 100 million, Baique is not afraid of this price, but has been doubting her true intentions.
At this time, Lin Wanyou's face showed a contemplative expression, and when the host was about to say 120 million for the third time, she spit out softly: "130 million." ”
Problematic!
The people of the Baique bidding group immediately bowed their heads and discussed together: "What's the matter? Do you see that this show is tired? ”
"No, a one-and-a-half-hour documentary, they only showed half an hour of editing, and they didn't see where it was worth so much money! 130 million, Lin Wanyu is crazy, right? ”
"Mr. He, I seem to have found something......"
"What's going on!"
"That actor, no, it's the kid who washes and cuts his hairstyle, his father seems to be the general manager of Songhuayuan Real Estate, called Huo or something, anyway, it's the Huo family, and his assets must be hundreds of millions...... There is also that literary young man, I guess it should be the son of Feng Gang, the sketch king in the entertainment industry, I seem to see Feng Gang and his family in the camera......"
A word that woke up the dreamer, this precious message instantly explained everyone's confusion, and they finally found the reason!
He Jindong, vice president of Baique, instantly understood that there seemed to be a disobedient child in Lin Wanyou's family, she must have recognized the particularity of the actor and guessed the true intention of this show.
In the A contract, the company has the right to suggest, so stuff it into one or two, such as their own children, or even the problem children of other friends in the rich circle, which is not a problem at all, so it is definitely worth it to exchange 10 million for the favor of a rich friend!
He Jindong was very smart, he quickly guessed Lin Wanyu's intentions.
Lin Wanyou is smarter, she is a woman, and her first thought when she saw the film was this, so she dared to call it 100 million, 130 million, she believed that what Yang An said just now must have a deep meaning, "I will consider it comprehensively...... is responsible for the show, and is also responsible for the customer......", she understands that Yang An will definitely handle this matter carefully, and it must be handled well!
After Baique figured this out, He Jindong didn't hesitate, he dared to do this kind of thing!
"148 million!"
He Jindong raised his hand, and Baique's first offer exceeded the starting price by 100 million!
Lin Wanyou didn't even look at him, and added as if she was angry: "150 million!" ”
He Jindong stiffened his neck: "160 million!" ”
Mr. Wang joined the battle group: "180 million! “
"200 million!"
Lin Wanyou still understated this offer, pushing the atmosphere of the scene to the greatest height in one fell swoop!
200 million!
There is another 200 million naming fee for a single program!
What was the previous one? "The Voice of China" is right? Even if Yang An's other programs in China have a title fee of 200 million, "Metamorphosis" is the second!
After breaking through 200 million, no one spoke anymore, the CEOs of large enterprises in the audience were thinking, and the host's forehead was also covered with a layer of fine sweat, he turned sideways to look, and even Yang An and Deputy Director Cai were a little abnormal!
Guo Xingyang's heart is extremely painful, 200 million? Ouch, my heart can't stand it, the naming fee of the "Metamorphosis" advertisement is 200 million? Just this broken show, worth 200 million? I don't need more "Exchanging Lives", just 50 million, I beg you uncles, go invest in me, mine is better looking than Yang An!
But Yang An and Deputy Director Cai on the stage also felt that something was wrong, why? Yin-Yang Contract!
"A Bite of China" is a yin-yang contract, although "Metamorphosis" is not, but if the amount reaches 200 million, it is easy to arouse the interest of the high-level, because the two programs are bundled agreements.
The more attention is received, the greater the risk, in a sense, Yang An and Deputy Director Cai are walking a tightrope at this time, dancing on the tip of a knife, if they are not careful, Deputy Director Cai will be planted in, and Yang An will be discredited.
They only want to interrupt the category A bid, or rather, force the B bid later to minimize the impact.
Yang An interrupted everyone and said: "I know that everyone trusts me very much, but "Metamorphosis" does involve very serious social issues, it is a cruel reflection on human nature, and the ratings will not be too high, you must be mentally prepared." If it's 200 million, a single episode will be almost 20 million, and even I don't know if I can recover the cost, so please control the risk. ”
This scene is a bit weird, big companies are scrambling to send money, but Yang An issued a warning instead, don't let everyone send money, how to play this bidding?
The host coughed lightly twice: "Fran Linka 200 million, is there any offer?" 200 million first ......"
"210 million!"
The new bidder was Mr. Zhang, who had never spoken in Yuedong herbal tea, and he smiled, showed a mouthful of white teeth, and gave Yang An a thumbs up. (To be continued.) )