Perhaps, the Internet era that people are living in now can also be called the era of entertainment to death. Pen fun and pavilion www.biquge.info

In this era of entertainment and loud noise, everyone can be a celebrity for 15 minutes.

Because of the rapid development and popularization of the Internet in recent years, people's horizons have become larger and larger, and they have more and more choices, resulting in too much time and energy in people's lives, and they have spent too much time and energy on choices.

After successfully pulling Xue Zhiqian into Weibo, Lin Yang has faced a new choice in the past few days, choosing how to carry out this game.

After recording the song "Actor", Lin Yang was in the recording studio to help Xue Zhiqian record another new song - "Gentleman".

After a few days of exploration, Xue Zhiqian gradually found that joining Sunshine Weibo is not a bad thing for him, on the contrary, Sunshine Weibo has helped him a lot, Xue Zhiqian, as the first star of Sunshine Weibo to eat crabs, his popularity on Weibo ranks first, he pondered in his heart, since the company is unwilling to spend money to promote new songs for himself, then he simply promotes new songs on Weibo.

In addition, Lin Yang also told him his own propaganda ideas, Xue Zhiqian, who was half-dead by the company, had no choice but to accept the saving of the country through the platform of Weibo in order to allow himself to help himself with the status quo that was about to pass out.

Leaving from the recording studio, Lin Yang originally had 500 yuan on him, but when he walked back to the dormitory, he felt that he definitely couldn't give the money to Li Chaofan in public, if he really took it out to him like this, even if he didn't say it, he would definitely not feel good in his heart.

8 o'clock in the evening.

Back in the dormitory, Lin Yang found that Li Chaofan was the only one sitting in front of the computer in the dormitory, and he was concentrating on the management of Sunshine Weibo.

On the surface, Li Chaofan's current identity is an ordinary administrator of Sunshine Weibo, but in fact, he is the head of the water army specially hired by Lin Yang, and they don't take the initiative to say, and the other roommates don't know what Lin Yang and Li Chaofan are secretly busy with.

With no other roommates present and the dormitory quiet, Lin Yang was thinking about Sunshine Weibo's next decision, while Li Chaofan was busy maintaining Sunshine Weibo's mental outlook.

At this time, Li Chaofan was browsing the comments under Xue Zhiqian's Weibo.

While eating apples, Li Chaofan turned around and asked Lin Yang, "How many ...... A few said...... Speak with ...... It's a bit out of ...... Out-of-the-ordinary ...... Reviews ...... Comments...... How to deal with it...... Processing?"

Lin Yang asked Li Chaofan to read a comment, and Li Chaofan began to read: "Xue ...... Xue Zhi...... Zhiqian, you ...... You're ...... This little ...... Little White ...... White...... I'll go...... Go...... You ......"

Before Li Chaofan finished reading the comment, Lin Yang said directly: "The comment is deleted, the background warns!" ”

Li Chaofan said: "Okay...... Good! ”

Immediately afterwards, Li Chaofan read another scolding comment, and Lin Yang said: "Delete and ban for a week." ”

Li Chaofan said: "Okay...... Okay, Lin ...... Lin Lao ...... Boss! ”

Subsequently, Li Chaofan read two more comments from netizens attacking Xue Zhiqian.

Lin Yang said: "What if I it, why is Xue Zhiqian so many sunspots?" ”

Li Chaofan said: "It's still ...... It's okay, it's always ...... In total...... Just...... It's only a few ......."

Lin Yang stopped talking.

Lin Yang is looking for Xue Zhiqian in order to attract popularity and promote his sunshine Weibo, he doesn't want to become a position for some people to make inappropriate remarks, whether those people are really worried about the country and the people or have other intentions, they will all be banned or deleted, and if they are maliciously registered, they will lock the IP.

I don't know why, Li Chaofan seems to be very obsessed with this feeling of determining the "life and death" of others, Lin Yang said Li Chaofan: "Chaofan, if you become an official, you must be a cool official." ”

Li Chaofan argued: "I...... My heart ...... Heart...... Okay! ”

Lin Yang counted out 500 yuan from the cabinet, plus 500 yuan in his pocket, made up 1,000 yuan, and put it in Li Chaofan's hand.

"You...... You do...... What for? Li Chaofan asked puzzled.

"This is your hard work, if it goes on like this, it won't be long before you have to wear glasses and buy some cod liver oil." Lin Yang said.

"What...... What fish...... Cod liver oil this ...... How expensive is this? No...... Don't, you...... You stay...... Keep it. ”

"Don't be verbose, tell you to take it, you can take it, and go home and buy two new clothes for your aunt." Lin Yang said earnestly.

Li Chaofan put down the mouse and asked uncertainly, "Really...... Really give...... Give me? ”

"Nonsense, of course it's true, is there such a thing as a fake give?"

"No...... Don't fail to ...... No way? ”

"Don't, no."

After receiving Lin Yang's affirmative answer, Li Chaofan picked up the money and counted it, thought for a while, and said to Lin Yang: "Yes...... Isn't there a ...... Got alive? ”

Lin Yang couldn't help but smile, patted Li Chaofan's head lightly, and quipped: "Chaofan, you kid is so smart!" Now you do have a job to do! ”

Although Li Chaofan stammered, he was not stupid at all, he had been with Lin Yang for a long time, and he also knew what kind of person Lin Yang was.

"Chaofan, I won't talk to you, you should know very well that Xue Zhiqian is a star user I specially invited, he recently recorded a new song called "Actor", their company refuses to pay for him to release the film, tomorrow he will release the song "Actor" on Weibo, you are responsible for letting your water army help fry the song, no matter what means are used, in short, the song "Actor" must be fried in every corner of the Internet!"

For Lin Yang, it doesn't matter whether Xue Zhiqian makes money or not, the important thing is that he hopes that Xue Zhiqian can be popular, he wants to make Xue Zhiqian as popular as possible, and then the reason why Xue Zhiqian can become popular is mainly due to the propaganda platform of Sunshine Weibo.

There is no way, Lin Yang has no capital and no backstage connections, and he can't find a portal to cooperate with now, so he wants to completely change the self-positioning of Sunshine Weibo!

In fact, in the previous life, in a strict sense, Sina Weibo was not a so-called social networking site at all, yes, it was indeed a social networking site with "sharing interesting things about each other's lives" as the core promotion at the beginning, but in the end, under the continuous operation of capital, Sina Weibo was still exposed in its original form.

The reason is that the nature of Sina Weibo is determined by its own genes, you know, Sina's gene is news, so Sina Weibo also has a profound news imprint.

As far as the Internet is concerned, Sina Weibo's way of spreading is actually a reaction. The so-called reactionary means that Sina Weibo does not have the equal exchange of the spirit of the Internet, information is always a one-way flow, most of the information hub nodes are controlled by the big V, and the voice of ordinary people is difficult to spread if it is not forwarded by the big V.

This has created a situation where "the big V says, everyone listens, the big V does not participate, and no one knows".

This is almost the same as the traditional newspaper media function.

Of course, the two are not the same in terms of communication efficiency.

In particular, Weibo's separation of comments and retweets compared to Twitter reinforces this trend.

After a long time of exploration, Lin Yang has also figured out one thing: Sina Weibo's positioning is actually media, not some bullshit social networking.

Lin Yang remembers very well that in his previous life, no matter what major events happened, the first time must be Sina Weibo follow-up, the most timely dynamics, and the first on-site graphic video.

This is something that the news media and the TV media can't do, after all, you don't have so many reporters, and it's impossible to be on the first scene every time, and everyone can post on Weibo.

WeChat Moments can't do it, the Moments of Friends is closed, and the spread is much slower. Although QQ can force the window, the number of times it can be played every day is limited, and it cannot produce interaction.

In addition to the function of media, Sina Weibo is also a fan platform, and it is the only platform for fans to have the opportunity to interact with celebrities. On Weibo, you can like, forward, comment, and send private messages, and the star may see it in person, and fans can also know the celebrity's dynamics for the first time, and return to the media.

Therefore, without the support of the portal, Lin Yang wants to redefine the positioning of Sunshine Weibo as "an original platform to show himself" and a "fan platform".

Now, Lin Yang's initial idea is to let others know that Sunshine Weibo is not only a social networking site, but also a new platform to show yourself, promote your works, and interact with fans.

Looking at Lin Yang's decision to grit his teeth, Li Chaofan was stunned for a moment, nodded and said, "O...... OK！ ”

In Lin Yang's view, the song "Actor" and the experience of Xue Zhiqian have many selling points that can be hyped.

Especially in the song "Actor", the melody can be left aside for the time being, but the lyrics are easy to fuss.

"Keep it simple, make it easier to post......"

- This lyric is suitable for promotion in every forum.

"Can I send you home? Maybe it's going to rain outside......"

- This lyric can be made into an emoji announcement.

……

In addition, Lin Yang also considered writing an advertorial for Xue Zhiqian, an advertorial about the song "Actor", and an advertorial about Xue Zhiqian, a singer.

When it comes to soft text promotion, Chinese do soft text promotion, Shi Yuzhu recognizes the second, and no one dares to recognize the first.

Shi Yuzhu's "Brain Platinum" is also the best advertorial promotion in the history of Chinese advertising.

Brain platinum was produced in China in the late 90s, when health supplements were in decline.

It is out of the market and has many highlights in marketing, such as product positioning in filial piety culture, Chinese gift-giving culture, hard and wide topic effect, many scenario marketing and so on.

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