When operating Brain Platinum, Shi Yuzhu launched an overwhelming advertising campaign. Pen "Fun" Pavilion www.biquge.info

"This year's festival will not accept gifts, only brain platinum will be accepted for gifts!".

"Brain platinum, youth, health products".

On TV, this product advertisement that was so blunt that it made people's scalp tingle caused two repercussions, first, the TV audience knew that China had the product "Brain Platinum", and second, this advertisement super SB that was broadcast three times in a row.

Immediately afterwards, after the TV hard advertisements, people began to see the overwhelming advertorial propaganda in the newspapers, but these advertorials cleverly did not mention the product "Brain Platinum", and all the publicity was replaced by the thing "Brain Platinum".

For example, some newspaper titles and articles such as "Can Humans Be "Immortal"? ": Talking about the publication of the platinum body in Newsweek in the United States, and reporting on the miracle of platinum brain.

In addition, there is also an advertorial article "Two Biological Atomic Bombs", which juxtaposes the world-class topic of Dolly sheep (cloning) technology with brain platinum to improve the academic status of brain platinum.

Similarly, there is also "98 People Who Attract the Most Attention in Global Science and Technology", "Two Science Feasts" and the previous advertorial about the same thing.

After 98 years, there are nine articles similar to the "Top Ten Global Technologies" that are true, and only the first-ranked brain platinum is fake, which shows that this kind of "fish-eyed confusion" advertorial technique is simply breathtaking, and it also adds to the credibility of the article.

After the TV hard commercials, the above series of brain platinum advertorials were published in the science and technology pages of different newspapers and magazines under different names, but they were never hard and widely promoted, and brain platinum could not be bought on the market.

Therefore, Lin Yang wanted to learn from Shi Yuzhu's way of marketing the product "Brain Platinum" to market the song "Actor".

As the saying goes, the fragrance of wine is not afraid of deep alleys, of course, Lin Yang dared to go to such great lengths to promote, mainly because the song "Actor" itself is a good song, after all, if a song wants to be popular, it will definitely not work by publicity and hype alone, if it wants to become popular, the most important thing is that the song itself must be good, it is obvious that the song "Actor" has the conditions to become popular.

Lin Yang strongly hyped the song "Actor" on various Internet portals and forums, which belongs to the category of hard advertising.

Writing an advertorial for the song "Actor" belongs to the category of soft advertising that improves compulsion, sensationalism, and tear-jerking.

Lin Yang believes that under his indiscriminate bombardment and both soft and hard advertising hype, words such as "Xue Zhiqian's "Actor", "Xue Zhiqian's Sunshine Weibo", and "Actor's Emoji" will quickly become one of the hottest topics on the Internet.

Lin Yang has already said hello to Xue Zhiqian, since the company is reluctant to pay for him to release the film, then Xue Zhiqian will not fall out with the company, and simply promote the new song on Weibo.

To be honest, although Lin Yang likes the singer Xue Zhiqian, Lin Yang doesn't like to remember every one of his songs, except for the two songs "Actor" and "Gentleman", the other more familiar one is "Ugly Eight Monsters", except for these three songs Lin Yang still remembers it vividly, and the other songs Lin Yang has heard have almost forgotten everything.

Therefore, Lin Yang plans to create a wave of "Urban Emotions Trilogy" for Xue Zhiqian!

With a successful naval hype, Li Chaofan's well-trained naval army finally went out again.

Soon, under the leadership of Li Chaofan and the stimulation of "no cap on a dime", it took less than a day, regardless of professional forums, portal forums, regional forums, and niche forums...... As long as they can post, they will keep registering and posting to promote "Actors".

In addition, Lin Yang also wrote several sincere advertorials, such as imitating the advertorial "From Jay Chou to Eason Chan", writing an advertorial "From Wang Leehom to Xue Zhiqian", as well as "In the face of love, I am not an actor", "The ten most heart-rending new songs in 2007" and other advertorials of uneven levels......

Evening.

Outside a recording studio by the sea, Xue Zhiqian ate a full box of packages with color and flavor, and only then took out his free time to sit on a chair and chat with Lin Yang for a while.

Through conversation, Lin Yang has roughly understood how much real money it costs for a professional singer like Xue Zhiqian to record a new song.

It turns out that professional singers record a new song, the more technical links are needed, the more they can't compress the cost, as a layman, Lin Yang feels that playing music and recording is enough, however, when he watched Xue Zhiqian record "Actor" outside the recording studio last time, he knew that his knowledge was too too young.

Strictly speaking, a musician who thinks he has passed the level must die for the first time or even the first ten times he enters the shed, no matter how awesome you are on other occasions.

Moreover, in the production process of a song, it is necessary to constantly capture the best passages, the singer keeps singing every sentence, and the musician keeps recording.

The recording engineer keeps adjusting the microphone position and equipment parameters, and the time cost has already taken at least seven or eight hours, and after calculating the labor cost, the master studio worms are thousands of hours to play and sing a song repeatedly, and the price will be even more expensive.

The scary thing is that this! Still! Only! Be! Record! Sound! Price! Case!

In addition, Xue Zhiqian's own professionalism of "striving for perfection", as long as he still has a little money on hand, his attitude towards music is that everything must be the best.

Therefore, it is difficult for Lin Yang to imagine, how much does it cost to invite the BBC Symphony Orchestra for strings? How much does it cost to use four or five hundred square meters for a recording studio? Guitarists don't talk about international, how much does it cost to invite Li Yanliang or Liu Lin in China? If there is a Chinese-style opera, how much does it cost to invite the Central Chinese Orchestra?

This is just music recording, not counting MV shooting, the photographer is only reliable for tens of thousands of days, the director, the lighting, and the studio......

Fortunately, this time, Xue Zhiqian, who was shy in his pocket, did not plan to shoot the MV, otherwise he would really be poor and white.

According to Xue Zhiqian, recording a song for millions is the bottom line, and the attitude that a musician should have.

"Lin Yang, you're here anyway, why don't you play and sing the third song you told me? What do you think? ”

Xue Zhiqian still can't forget the melody that Lin Yang wrote the song "Gentleman" to himself before, which is simply handy.

Although Lin Yang himself is not a professional singer, and he can't make his debut as a singer like Xue Zhiqian, he has learned guitar playing and singing with his Feipeng brother since he was a child, and his musicality is still very good.

It is no exaggeration that Lin Yang always has his own unique opinions and perceptions of music, and his music criticism ability is also quite strong.

"Brother Qian, I said that you are really an anxious person, didn't you already send you two songs?"

After speaking, Lin Yang smiled and shook his head helplessly.

"Just kidding, there are too many good songs."

So, Xue Zhiqian took his guitar to Lin Yang with an expectant face, and took out a professional voice recorder, ready to record Lin Yang's latest songs, his attitude was extremely positive.

So far, "Actor" has been officially released on Sunshine Weibo today, and "Gentleman" has also begun to enter the recording stage, and when it comes to the last song of the "Love Song Trilogy", Lin Yang no longer hangs Xue Zhiqian's appetite.

Holding the guitar and cocking Erlang's legs, Lin Yang faced the night seascape outside the window, feeling the warm sea breeze blowing slowly from the sea not far away, inspiration flowed, his left hand pinched out the G chord, and slowly plucked the strings between his right fingers, he played the prelude to "Ugly Eight Monsters" created by Li Ronghao for Xue Zhiqian in his previous life.

The central idea of the song "Ugly Eight Monsters" is the confusion of the past, and there is a kind of relief about the past.

UrbanSoul style, black and white in the dark night, the lyrics of the song "Ugly Eight Monsters", sing the heart of an idol singer, once "he" was noticed on the glamorous stage, and now "he" is only himself in the dark.

The skin will grow old, and the people who follow them will eventually stay away, and keeping the love in their hearts is the value of existence.

Simple lyrics, full of heartfelt voices.

"If the world is dark, I'm beautiful?

In love, advance and retreat, the most consumed?

Innocuous right and wrong?

What's wrong, it doesn't matter?

If, like you, there is always someone to praise?

The humility that surrounds me may subside?

Actually, I don't care, there are many opportunities?

Fearless like a giant?

Indulge the ghost in me?

But I'm not worthy?

Ugly, can you not turn on the lights?

The love I want, haunting the dark stage?

Ugly, in this ambiguous era?

Am I being like an accident?

……”

When singing this song, Lin Yang removed a lot of unnecessary embellishments in his singing, and he didn't sing some romance.

He tried his best to adjust his vocal style, and the breath was deeper to interpret this "Ugly Eight Monsters".

"Bang Bang Bang-"

As the end of the song fell, Xue Zhiqian couldn't help but applaud Lin Yang on the spot.

It is no exaggeration to say that in just a few days, Lin Yang created three good songs for Xue Zhiqian in a row, each song is so direct to the heart, by this time, Xue Zhiqian has been completely stunned by Lin Yang's creative talent, and his mind is full of huge 3D question marks, is this kid crazy!! Why is it that when he opens his mouth casually, it is a good song???

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