Today's three watches! Tomorrow will start the sprint practice before the subject three, there is no time to code words for the time being, and there will be two changes tomorrow! In addition, ask for a commuter pass and a recommended ticket!

Sitting in the study and office on the second floor, Murphy carefully reviewed the budget report sent by Fox searchlight, Hollywood has not only large-scale films, but countless low-cost films under a million dollars, these independent films after smashing the pot and selling iron zuò out, if they want to get back the investment from the market, publicity and marketing are necessary.

The film industry is not what it used to be, and it is no exaggeration to say that publicity and marketing are playing an increasingly important role in the success of a film, and it is not an exaggeration to say that it is even a key factor.

The bigger the publicity, the more people will know about the film, and it also means that more money will be spent.

Murphy has long known that the promotion and marketing expenses of a film like "Chainsaw" will not be high, but the figures from Fox searchlights are still unexpectedly low.

In front of Murphy was a $260,000 film marketing plan detailing projected spending.

"Print media and newspapers - $50,000."

"TV Announcements and Trailers for TV Broadcast - $100,000."

"Outdoor posters, materials and labor -- $30,000."

"Rental and printing of large outdoor billboards - $20,000."

"Official website and online promotion - $10,000."

"Promotional events, press releases, and preview screenings - $30,000."

"Other expenditures - $20,000."

The total is $260,000.

These do not include the cost of producing and shipping copies of films.

After reading this, Murphy's brows immediately furrowed, although he didn't expect Fox Searchlight to open a million-dollar publicity budget, but half a million dollars is not too much, right? That's too little.

What is $260,000 enough?

He picked up the phone and dialed Tony Guzmán's number.

"Tony......" Murphy suppressed a trace of impatience in his heart and said gently, "I just saw the marketing budget for "Chainsaw", is it less?" ”

"Less?" The voice on the other side was puzzled, "How can it be less?" This is a carefully prepared budget for the company based on market estimates. ”

He probably understood what Murphy meant, and said very quickly, "Murphy, you should know that each company's budget formulation has a strict system and review, which is the basis for ensuring that the project is carried out smoothly, which is also the company's regulations. ”

"This is only a preliminary budget." Tony Guzman's voice continued to come out of the earpiece, "If the word-of-mouth or market response after the film's pilot screening exceeds expectations, the company will definitely add money in this regard." ”

After a few words of negotiation with Tony Guzman, Murphy hung up the phone, and after a little buffer, he also calmed down completely, which is also normal, isn't it? The risk of releasing such an independent film is definitely zài, so that Fox Searchlight can avoid the risk as much as possible, although it is said that it is optimistic about "Chainsaw", but there are countless films that are favored by the film company and have high hopes.

In the early stage, only invest not too high publicity and marketing expenses, so that the film will be screened in a few theaters, just like Tony Guzman said, if the situation is good, you can increase the publicity, and if the situation is bad, Fox Searchlight will not lose too much.

There are few fools in these issuing companies, and risk control is also one of the foundations of a company's survival.

Murphy looked at the figure of 260,000 again, and suddenly understood that the publicity budget issued by Fox Searchlight was indeed the practice of distribution companies to distribute independent films, and 260,000 dollars was not about one-tenth of the expected revenue of Fox Searchlight?

Such a budget is the most reasonable situation in the eyes of the distribution company, of course Murphy will not see it that way, he looks at the specific expenses again, and in other respects, it is better to say that $10,000 in network expenses is too little, right?

He didn't know anything about the publicity investment and publicity methods of Lionsgate, but he couldn't think of it as low as this, the success of a movie, the publicity and distribution link was too important, Murphy sat back in his chair, staring at the publicity budget, thinking all the time.

"Chainsaw" pinned a lot of hopes on him, he didn't expect the box office figures he once had, but in the end, the income he brought to himself, how could it exceed Miramax's opening price, according to the news from Bill Rothes, Harvey Weinstein was quite dissatisfied after learning that he signed with Fox Searchlight, and angrily scolded Bill Rothes for his lack of sincerity in person......

The line he had built with Miramax should have been broken.

If the road to the future becomes smoother, Saw must succeed, preferably more than Fox Searchlight intended.

Gently patting the arm of the chair with his right hand, Murphy couldn't help but lament, why did he enter Hollywood and meet none of the film company executives who were stupid, but all tried to fight for their own interests as much as possible? Why is it that Hollywood is not like what I once saw on the Internet, as long as a good movie comes out, the box office and word-of-mouth will automatically come, and the makers will follow the road of fame and fortune from now on?

He shook his head, threw away these thoughts, and continued to think about the possible situation of "Saw Horror", and the lack of publicity is likely to bring some unexpected difficulties, which will directly affect the final result of the film.

In the end, it's a matter of money, and if he has money, he can hire a marketing team by himself.

Especially for Internet marketing, the network in North America is now developing much faster than the same period on the other side of the Pacific, with a large number of users.

Thinking of the Internet, Murphy called Bill Rothes and made an appointment to meet in Century City.

Hanging up the phone, he left the studio and quickly rushed to Century City, met Bill Rothes at the coffee shop he had made an appointment, and after asking for a cup of coffee, he didn't talk nonsense and directly said his opinion on the Fox Searchlight publicity budget plan.

"Low-cost film marketing solutions focus on advertising on TV and print media in different geographies." Bill Rothes believes that this budget is normal, "Increasing the number of propaganda media will directly lead to an increase in the budget." ”

"They ignore the network!" Murphy knocked on the table and emphasized, "Online media has grown and played a role in promoting films, and 'Blair the Witch' is the best example." ”

Bill Rothes nodded slightly.

Murphy had already had an idea before he came, and suddenly changed the subject, "Bill, do you know a company that specializes in online information?" ”

Bill Rothes shook his head first, thought for a moment and said, "I have friends who do public relations that I may know. ”

"Well," Murphy said after a moment's silence, "can you get in touch?" It's a good idea to ask what exactly you're doing. ”

Taking out his phone, Bill Rothes made a call, wrote down the number provided by the other party, dialed again, chatted with the person across from him for a few minutes, and then put away his phone.

"This is a company specializing in online public opinion, don't you know what suits your requirements?"

As if afraid that Murphy didn't understand, Bill Rothes simply explained, "This company works with several public relations agencies in Hollywood to specifically delete unfavorable remarks about some celebrities on the Internet, or reply to some compliments after the online reports of celebrity activities, in short, to assist public relations agencies to maintain the image of their clients." ”

Murphy nodded slightly, isn't this the prototype of the water army or the water army?

Come to think of it, the North American network is developing so fast, and the water army is not a secret profession or a difficult job, it must have appeared earlier than the other side of the Pacific.

"What do you want to do?" Bill Rothes thought crookedly again, "It can't be for Lionsgate and Miramax, right?" ”

"Don't worry, Bill," Murphy made a downward gesture, "you put your heart back in your stomach, I'm too busy with my own work, and I don't have time to care about them." ”

He sorted out his previous thoughts a little, and said, "I want to hire some people who specialize in network work to send messages on major film and television websites, about "Chainsaw", and there is no need to tout for the movie, we will take some large-scale pictures of killing agencies, and let them post them on several websites where fans gather, and then get some topics such as the complete collection of killing agencies to attract people's attention." ”

"Hmm...... For example, the statistics of the perverted killing agency," Murphy said as he thought, "the story that the serial killer and the killer agency had to tell, and then related these to the film, so that the target audience will be interested in "Chainsaw." ”

Maybe this will cause some people to resent the pictures, but those who like horror movies will not, and those perverted murder agencies are likely to arouse their curiosity, and curiosity is often the motivation to buy tickets.

These large-scale things can't be used in public propaganda channels such as TV stations and print media, but the Internet has no problem, although this is not the biggest selling point of the film, but compared with the simple and crude killing of traditional plasma films, this can undoubtedly bring a lot of freshness.

"There is a certain feasibility." Bill Rothes frowned, "Still, Murphy, you'd be hard-pressed to move the Fox searchlight, the studios have a strict review of every budget. ”

"We don't go through the Fox searchlight channel." Murphy shook his head, "I still have a sum of money in my hand, and this part of the cost can be covered by Stanton Studios." ”

"Bill......" he said, "you can ask the person in charge of that company to meet with me." ”

When it comes to expensive expenses, Murphy is equally cautious, and he can determine whether it is appropriate to talk to the other party in detail.

"Saw is about to be released", Bill Rossis, like Murphy, has high hopes and is very productive, and a day later Murphy meets the head of an online opinion agency that specializes in working with public relations firms, to be exact, they are not companies, they are freelancers, like freelancers, who rely on certain means to make a living.

The two talked for most of the day, and Murphy finally finalized a $40,000 deal with him. (To be continued.) )