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Now Murphy has a film that is basically qualified to compete for the awards season, and in the end, if he wants to achieve the result he wants, he has to use his brain to figure out a way. Pen, fun, pavilion www. biquge。 info

These include not only publicity and public relations, but also personal aspects.

Among them, the most typical is the pregnancy trick used by Natalie Porter, pregnant women are easier to win people's sympathy and favor than ordinary people, which is a universal law of human society, Natalie Portman not only proved effective in the process of "Black Swan", and later "The First Lady" She played Jacqueline Kennedy was very well received, just before the awards season was about to begin, Natalie Portman coincidentally became pregnant again......

If one is a coincidence, then two can no longer be explained by simple coincidence.

The Jewish actress can be said to be typical of the Oscar rush operation.

Murphy's focus has begun to shift to awards season, and Inglourious Basterds' performance in North America and overseas markets is enough to reassure him.

In the North American market, the box office of "Inglourious Basterds" on the first working day was as high as $7.5 million, which is quite stable, and before the next weekend, it won $26.2 million in four working days, and the North American box office is close to breaking 100 million.

The film maintained a steady trend in the second weekend, with the box office falling by only 45 percent the following weekend from the previous weekend, collecting another $31.7 million from the North American market, which easily crossed the $100 million mark and reached $115.5 million.

Also this weekend, "Inglourious Basterds" appeared in more overseas markets, especially in major overseas markets such as the United Kingdom, France, Germany and Australia, plus the countries and regions where it was previously released, and earned $65 million from overseas in one fell swoop.

The global box office of "Inglourious Basterds" is steadily approaching $300 million, and anyone can tell that it is only a matter of time before it crosses the $300 million mark.

Murphy, meanwhile, teamed up with Harvey Weinstein to focus more on impacting the awards season.

At this time, it was already December, and unlike in previous years, Murphy felt more of an atmosphere of awards and public relations when he actually participated in the awards season.

In this special time period, the City of Angels not only concentrates North American filmmakers, but also a large number of overseas filmmakers.

Spending money on advertising is just the prelude to a series of Oscar campaigns that will see all Oscar entries screened in Los Angeles, according to the Academy of Motion Picture Arts and Sciences.

This year, the Academy of Motion Picture Arts and Sciences changed its rules to require all films to be screened in Los Angeles theaters for seven consecutive days, no less than three per day, before the end of the year, with at least one of them being screened between 6 p.m. and 10 p.m. during prime time.

This requirement to "enter the competition" has greatly increased the difficulty of many independent films to participate in the competition, and it is also a large expense to be able to find a distribution company to do this screening event.

Of course, this doesn't have any difficulty for Murphy and Inglourious Basterds.

In the entire process of the Oscar competition, most of the crew's activity costs range from $5 million to $15 million, which is divided into two parts, the first part is before the nomination, which probably costs more than half of the cost, and the second part is to make the final sprint to win the award after the nomination.

In preparation for this awards season, Twentieth Century Fox and Weinstein Pictures, the film's rights owners, have prepared a whopping $10 million campaign for Inglourious Basterds.

In addition, Stanton Studios will invest $2 million for the CAA to be used for PR for the best director nomination.

In the first phase, Inglourious Basterds' spending was mainly focused on media advertising, making DVDs and small gifts for more than 6,000 voting members, and inviting the main creators to participate in various events.

Twentieth Century Fox, Weinstein Pictures, and Murphy's agency CAA set a promotional period for the film, concentrated in the end of November and December, in which the "Hollywood Reporter" for "Inglourious Basterds" to publish a one-page advertisement, the cost is about 70,000 or 80,000 US dollars, in order to continue to maintain exposure in the media, all industry publications, roadside billboards, social media must be covered, the overall advertising cost is about 2 million US dollars.

In addition, the printing of the Inglourious Basterds DVD and accompanying promotional materials, plus the corresponding small gifts, plus mailing them to the homes of voting members, will probably cost more than $1 million.

In addition, Harvey Weinstein convened the screening for the film, as well as the Q&A invited guests after the screening - if some actors and directors happen to be filming other scenes in this link, then all the hotel air tickets and accommodation must be solved by the actors and directors, and meeting with the media is the most effective publicity, and it is also the greatest importance and sincerity to hedge award publicity.

In short, these all require money.

Although Murphy's goal is not to get a golden man, and it is difficult to get a golden man, no work can be relaxed.

If the first stage is vigorously promoted by the media, the quality of the film is indeed excellent, and the final lucky one is nominated, then the second phase of activities will begin.

In addition to continuing to advertise on various platforms, the cost of this stage is more spent on various media activities attended by the main creators themselves.

For example, various talk shows, interviews, and interactions with industry insiders on TV stations, including extravagant dinners and star-studded parties, Hollywood studios will do their best to use money to pile up the popularity of the film, and pile up the favorability of voting members for the film and the main creator.

It is said that after "No Country for Old Men" received multiple Oscar nominations last year, the Coen brothers entertained guests at a three-Michelin-starred Japanese restaurant in New York, where a tuna roll cost $68.

In order to win the favor of the audience and voting members, Marion Cotillard flew from Europe and Hawaii to Los Angeles and New York many times in a month to participate in the promotional activities of the film.

But starting this year, the Academy of Motion Picture Arts and Sciences is prohibiting voting officers from participating in any film-related non-screenings, parties, or dinners in order to make all voting processes fairer and not affected by these campaigns — but the parties and dinners that accompany the screenings can still be luxurious.

It is no exaggeration to say that the Academy Awards also have no absolute fairness and no absolute professionalism.

The selection of the Oscars is also often criticized, such as the black actors who appear in most years to protest the "discrimination" of people of color in the Oscars, and the vast majority of winners are white.

But it is undeniable that in the past two decades, although the Oscars have been affected by public relations and publicity, there are few doubts about possible fraud in the Oscar selection, even if this award has a distinct "elderly white" color, but more than 6,000 voters and several links set layers of thresholds, so that this opaque award mechanism can always face the public, the media scrutiny without timidity.

Perhaps, as Harvey Weinstein said to Murphy, the Oscars' procedures and methods are more important than the ideas, and they are the cornerstone of relative justice.

Let's put it this way, it's a joke to say that someone, including Harvey Weinstein, can manipulate the Oscar voting process.

More than 90 percent of the college's more than 6,000 members are white, and most of them are men over the age of 50, so basically the mainstream group is a bunch of old white men.

Think about it, a bunch of unorganized, undisciplined old white men who vote for election can influence them, but who can force so many people at once? Who can control them? The whole voting process is completely impossible to manipulate, and the only way to win votes is to impress them with videos and various related activities.

And there are two rounds of Oscar voting, the first round selects the nominated films, and when the nomination results come out, a new round of voting begins.

The voting process was conducted in an extremely rigorous environment, with ballots sent by members to PricewaterhouseCoopers' Los Angeles and London offices, where they were manually checked by a small team of dedicated officers who had taken oaths - not a public notary but a for-profit accounting firm, whose professional ethics and professional skills were more convincing.

The location of their check-in is very secret and is never made public.

"These establishments are fitted with biometric combination locks, and only those who have taken the initial oath can enter and exit."

At the end of the busy day, when Murphy chatted with Gal Gadot, he briefly explained to her the process of ballot generation, "There is no Internet communication facility on site, and all the ballots are screened by hand. After the final nomination results or selection results come out, they will not write the results anywhere, even the final card with the name of the winner is printed by the factory for each nominee card two sets, after the card is received, they pick out the winner's card, put it in an envelope and seal it, the remaining cards are burned, and all the votes are also burned. ”

Gal Gadot is retrieving the recent emails received by the Manor mailbox, and since moving here, her and Murphy's addresses have been completely exposed to the public, and the Manor's mailbox is inevitably filled with letters from many fans.

These letters can't be disposed of in this way, and if they are thrown away, once they are exposed, they will bring endless troubles, and they are usually roughly flipped through by Gal Gadot and then handed over to the CAA to deal with.

"On the day of the awards ceremony," Murphy continued the topic earlier, "two PwC accountants will travel in separate cars, from different ......"

Listening to Murphy's words, Gal Gadot is drawn to a letter on the table, with a blood-dripping knife drawn on the envelope.

She picked it up and immediately noticed that there was more than just a letter in the envelope, and quickly said, "Murphy, this letter is not quite right. (To be continued.) )