Ask for commuter passes and recommended tickets!

In this period, more films are accumulating energy for the awards season, and the films for the awards will hardly be opened in a large-scale way, and "Twilight: New Moon", as a representative of fan films, has basically consumed the enthusiasm of fans in the first seven days of its release. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Inglourious Basterds" does not have to face fierce competition in the summer file like Murphy's previous film "Man of Steel", but there is no strong competition, and the Thanksgiving to Christmas schedule in North America is relatively not as fierce as the competition in the summer file.

In the past weekend, "Inglourious Basterds" ranked first in the North American theater market in terms of word-of-mouth and evaluation, as well as attendance and film scheduling.

"On the ...... of market appeal alone"

In the living room, Quentin Tarantino put down the newspaper in his hand, shook his head and said, "I'm nowhere near as good as Murphy." ”

The tall Uma Thurman placed a glass of water on the coffee table in front of him, and Quentin Tarantino added, "Even if I didn't get hurt and direct this film myself, the box office results in the first week would definitely not reach such heights." ”

Uma Thurman poured herself a cup of coffee, sat down next to Quentin Tarantino, and said, "It's not fair that way, your films never do box office." ”

When it comes to knowing Quentin Tarantino, a ruffian director, there are few people in the United States who can compare to her.

Quentin Tarantino's films have never done particularly well at the box office, and even "Pulp Fiction," the best grossing film in North America to date, only exceeded the $100 million mark after two screenings in the 90s and the new century.

As for the other films, none of them have exceeded 100 million at the North American box office.

Despite that thought, Uma Thurman picked up the newspaper Quentin Tarantino had just read, which featured last weekend's North American box office bulletin, and she scanned it as quickly as she could.

"This week is the most celebrated week for movie noir fans since November, and the thousands of fans who have been cultivating since 2000's Hard Candy have once again witnessed the completion of style director Murphy Stanton: "Inglourious Basterds" topped the North American box office charts with $57.6 million in the first three days of its release, which is not only the highest weekend opening in North America in the fourth week of November, but also the record for the highest weekend opening in the fourth week of November in North America, and it is also the highest weekend opening in the history of Weinstein Films. Of all the films invested and produced, it was the highest-grossing film in its opening weekend. ”

"At the same time, "Inglourious Basterds" also became the highest-grossing R-rated film in film history to be released in November, and because "Inglourious Basterds" has a distinct Murphy Stanton style and has received excellent word-of-mouth and reviews, the film's box office potential and DVD release potential are considerable."

"Sixty-eight percent of the film's first-week audience was male, seventy-five percent of the audience was over the age of 25, and adult males who liked film noir made up the vast majority of the film's first-week audience. The cinema audience score of this film has A+, the popcorn index is 91%, and the audience reputation is very good. The film should have good stamina, and its final box office in North America is likely to be around $200 million. ”

"Inglourious Basterds has also received an excellent media rating, with 82 percent of the 139 media outlets on Rotten Tomatoes giving the film a positive rating of 7.8, and Metacritic has an average score of 76 from 44 professional media outlets, slightly lower than Murphy Stanton's previous film, Man of Steel."

Closing the newspaper, Uma Thurman looked at Quentin Tarantino, "Don't think about it so much, the quality of a movie can't be measured by box office results." ”

This is very reasonable, and it is, but Quentin Tarantino shook his head, "The box office is the most intuitive assessment. ”

Having said that, he somewhat regretted that he found a director to help him complete the contract, but he didn't follow his train of thought, this "Inglourious Basterds" has nothing to do with him at all except for the name of the screenwriter, and it has a distinct Murphy Stanton brand from beginning to end.

If he could choose one more time, he would definitely not choose Murphy Stanton to help.

But now, with the contract here, Quentin Tarantino can only watch except to watch.

The box office revenue of "Inglourious Basterds" is unattainable by all his previous films, whether in North America or overseas.

Also this weekend, "Inglourious Basterds" also appeared in theaters in 39 countries and regions outside North America, and although it was not the box office champion of the week in many places, it also got a total of more than $45 million at the overseas box office, making "Inglourious Basterds" easily cross the $100 million mark at the global box office.

Stanton Studios, Twentieth Century Fox and Weinstein Pictures did not relax their marketing efforts, and divided their marketing efforts into two parts, one for the general audience of movie fans, and the other for the awards season and the Oscars.

Murphy, in particular, needs to build up seniority for his future.

No matter how you look at it, Murphy knows that he is not the director of Sam Mendes who naturally likes the Academy of Motion Picture Arts and Sciences, and his works and style are mixed with too many commercial elements, which is bound to be rejected by the most conservative and core old people, and it is difficult to easily get a best director.

Just like the academy rejects directors who shoot commercials, never underestimate this rejection, otherwise the two big directors, Ridley Scott and David Fincher, have not won the Oscar for Best Director to this day.

There is another point that even Murphy himself cannot ignore, the value orientation of his films is always less mainstream and less politically correct......

These will affect his Oscar journey.

Although it is only the end of November, the ultimate goal is the Oscar battle.

At the end of August and the beginning of September every year, Hollywood's summer commercial blockbusters come to an end, and the Oscar contestants will appear one after another, and in the next nearly six months, major studios and production companies will be in full swing to prepare for this award campaign -- a series of well-planned activities such as advertising, open screenings, DVD distribution, media dialogues, etc., will follow one after another, and the overall planning and complexity of this process is no less than that of the US presidential campaign, and even the planner of some activities is the president himself. Head of Public Relations for the election of councillors.

Due to the natural advantages of "Inglourious Basterds", the public relations team with the Weinstein brothers as the core did not hire some special personnel at a high price, and it is not difficult for this film to be nominated because of the subject matter, and it is basically impossible to win heavyweight awards.

Even so, a considerable amount of money is needed to get a nomination.

An old man on the team who has participated in the Oscar campaign for more than 20 years once told Murphy that the Oscars cannot be bought with money, but none of the films that have won the Oscars have not been campaigned for a lot of money.

So the Oscars can't be bought with money, and it's even more useless if they don't spend money.

Although this 8.5-pound, 24-karat gold-plated statuette actually costs only 900 hundred dollars, which is the price of a pair of Valentino liuding shoes for many women, it is almost an impossible task to "buy" it directly with the money under the current Oscar selection rules.

The complexity of the selection process and the detailed rules of the game for the Oscars are completely different from those of other international film festivals, which is why the former has always been relatively fair and difficult to manipulate.

Most of the world's international film festivals adopt a jury system - find a few big names as judges, and according to the different themes of the film festival every year, the big names discuss and choose a more favorite film.

Some small film festivals are like Hollywood's Golden Globe Awards, where the media is not under much pressure, and it is very convenient to have a good relationship with the judges.

But the Academy of Motion Picture Arts and Sciences has more than 6,000 members in 17 different departments, including directing, cinematography, editing, costumes, props, etc., all of whom have been working in Hollywood for many years.

In the first round of voting, each of the more than 6,000 members voted through their own different departments, and each person could vote for the awards and best film awards in their own departments, and the academy would not lobby for any film, nor would it disclose the list of members to third parties.

So, if you want to spend money to buy it directly, that's just delusional.

In this way, it is impossible to spend money directly on buyers, but it is not fun to spend money on the right channels in the process of reconstruction, and it is necessary to spend money on a series of publicity activities during the election process, after the quality of the film is basically guaranteed, how to stand out among the many contestants and be nominated, and how to win the little golden man one by one, at this time a series of standard actions and creative actions of Oscar public relations play a key role.

Those who believe that the aroma of wine is not afraid of deep alleys, or companies that are not familiar with the Oscar competition routine, basically after signing up for a name, they silently became spectators on the sidelines, and stood aside sadly.

Every year, the six major studios and small studios will hire a group of professional Oscar campaign planners or public relations personnel to develop a series of activities for their participating films, they will start the whole PR prelude from the Venice Film Festival at the end of the summer, and then to the Toronto Film Festival in September, they will choose the most suitable time to promote according to the genre, characteristics, cast, story, etc. of the film itself.

In these respects, Inglourious Basterds is already slightly behind its competitors.

However, Murphy and Twentieth Century Fox and Weinstein Pictures also spend a lot of money on a series of activities. (To be continued.) )