Bright sunlight shone through the palm trees near the Beverly Hills Hilton, and a black Bentley sedan sped by, circled on the left, and came to a steady stop near the hotel's main entrance. Pen, fun, pavilion www. biquge。 info

A large number of reporters gathered in front of the hotel, and when they saw that the door of the Bentley car was pushed open from the inside, they immediately surrounded it, and aimed at Murphy who got off the car and frantically pressed the camera shutter, and there were people who were fast, and they had rushed to Murphy's approach, although they were stopped by the security personnel arranged by the organizing committee in time, they did not prevent the microphone in their hands from being handed over.

"Director Stanton, do you think you can get your first Oscar nomination?"

One question after another was thrown at Murphy like he didn't want money.

"There are reviews that 'Gone Girl' was the best movie of the previous year, what do you think?"

"At a public event the day before yesterday, you said that James Franco and Charlize Theron are both worthy of being nominated for the Oscar for Best Actor and Actress, why?"

"How many Oscar nominations do you think "Gone Girl" can get, and how many statuettes can it take away in the end?"

This is the Oscar nominee luncheon, and unlike the previous colleges, which were always held at the Westhill Street Regency Hotel, this year it was specially held at the Beverly Hills Hilton Hotel.

After doing so much work some time ago and throwing out millions of dollars in publicity and public relations expenses, Murphy certainly wanted to see for himself if he could get the results he wanted.

He didn't answer any questions from reporters, and now was not the time, and was led by a staff member into the banquet hall where the nominees' luncheon was held, then looked around, and soon found the table where Bill Rothes was with James Franco and Charlize Theron, and walked straight over.

"You're here early."

He pulled out a chair and sat down next to James Franco, and Bill Rothes shook his head, "It's you who came too late." ”

James Franco reclined in his chair, "He likes to be late for this kind of occasion. ”

Murphy spread his hands, but said nothing.

"I think," Charlize Theron, in a white gown, said with a smile, "that Murphy doesn't want to steal the limelight from us." ”

She had an unusually bright smile and seemed to be in a very good mood.

In fact, it is not surprising at all, no matter what the response, Charlize Theron has a great hope of being nominated for Best Actress, and even the one with the best chance of being nominated for all the awards submitted for "Gone Girl".

Due to the role setting, Amy's heroine is very outstanding, and in comparison, it is much more difficult for James Franco to get the nomination for Best Actor.

In the PR campaign, Stanton Studios and CAA's biggest efforts are the five nominations for Best Director, Best Actor, Best Actress, Best Editing and Best Original Screenplay.

In Murphy's mind, as long as he can get three of these nominations, it can be called a victory.

Throughout the awards season, "Gone Girl" did not win any important awards in the Oscar outpost category, such as the Major Film Critics Association Awards and the Major Guild Awards, but they all received a series of nominations, which is also very beneficial for the film to be nominated for an Oscar.

As for Charlize Theron once again winning the Golden Globe Award for Best Drama Actress with Amy last month, Murphy didn't pay attention to it at all, and the Golden Globe Awards, which had almost no intersection with the Oscar judges, were just a vane for self-flaunting the Oscars.

The real bellwether of the Oscars is the major union awards, because the judges of the union awards have a large overlap with the Oscars.

If you want these people to choose "Gone Girl" among the nominations, PR publicity is extremely important.

Many times, the quality of a film is a very subjective thing, and it is also very easy to be swayed by the opinions of others, because it has no criteria for judging, and the Oscars are different from those film festivals in Europe, it is voted by thousands of judges to produce the results, so it is possible to influence the votes of these judges in public opinion.

Publishing PR articles, especially those by famous film critics, giving TV interviews, participating in TV shows, and participating in various Oscar outposts can really influence the final choice of the judges.

Attending a breakfast date with Brokeback Mountain director Ang Lee, having lunch with Capote actor Philip Hoffman, and having a drink with George Clooney, director of Good Night Far Away, sounds like a dreamy schedule that is nothing more than an ordinary day on an Oscar judge during awards season.

Stars, good food, cozy surroundings, pleasant conversations, these are just the "opening words" of winning votes at the Oscar PR campaign, and ambitious guys like Murphy know that these investments make sense, because getting the favor of the academy and the judges, the nomination of the work and even winning the Oscar, can bring great financial rewards.

The re-release of the film, the sale and re-release of DVDs, the sale of merchandise, and even the investment in other films of the company will become a matter of course, which is the "reputation" effect.

Since Harvey Weinstein joined the game of fame and fortune called the Oscars in the nineties, the bottom line of the rules of the game has undoubtedly been lowered by a large margin.

Behind the scenes of the Oscars, many people are saying that "no award is real", "everything has a price and a reward", "anything can be paid in order to win", "Harvey Weinstein revolutionized the game of film awards...... The escalating PR campaign has completely changed the way films are promoted during awards season, becoming more "active," "effective," and looking more like a political campaign.

Every Oscar winner has one thing in common - to use their strengths and powers to the fullest, and to play to the best within the rules!

Therefore, as long as you are willing to actively work hard in publicity and public relations, you can always get the votes in the hands of some judges, and what you don't get is that other people's conditions are better than yours.

Of course, the premise of all this is that the film must have the most basic competitive strength

Murphy's publicity and public relations work is not said to be the best among all the competitors, but it is also quite in place, the theme of "Gone Girl" is a bit problematic, but it is not particularly big, plus the quality of the film is guaranteed enough, when the list of nominees is announced, it should not be unpopular to get several heavyweight nominations.

"Gone Girl" received a total of four nominations at the 78th Academy Awards, namely Best Director, Best Actor, Best Actress and Best Original Screenplay.

Although the number of nominations received is small, each one is a nomination for a heavyweight award, especially being nominated for Best Director, Best Actor and Best Actress at the same time, which has greatly exceeded the expectations of Murphy and Bill Rothes.

The biggest winners of this nominee's luncheon were "Crash" and "Brokeback Mountain".

The former won six Oscar nominations, including Best Director and Best Picture, and the latter won eight Oscar nominations in one fell swoop with its huge topic and the support of comrades.

Obviously, this Oscars is the battle between "Crash" and "Brokeback Mountain".

Murphy vaguely remembers that "Crash" took the best picture, and "Brokeback Mountain" made Ang Lee the best director.

There were many people who thought that "Brokeback Mountain" losing Best Picture was a big scandal, and he thought the same thing at the time, but now that it has changed, not to mention that the subject matter of "Crash" is more American and favored by the white judges, judging from the public relations situation that Murphy knows now, "Crash" has a better chance of becoming a winner than "Brokeback Mountain".

Some time ago, quite a number of well-known film critics were unanimously criticizing "Brokeback Mountain", thinking that if such a film won the best picture, it would definitely be an Oscar scandal.

Behind the criticism of film critics, no one can say whether someone is operating, but it can really affect the choice of some judges.

In addition, during the public relations period of "Crash", it set a new record for the awards season, and the producer and distributor mailed a total of more than 160,000 copies of the film DVD, and the DVD package also included a small gift in the name of the film information.

This is definitely a big deal that has never been done in the history of Oscar public relations, and according to Murphy's estimates, "Crash" will cost more than two million dollars on this alone.

It's no exaggeration to say that from the judges and staff of the Academy of Motion Picture Arts and Sciences, to the slightly well-known film critics in North America, to the somewhat influential media and journalists, the producers and distributors of "Crash" have all taken care of it, at least to ensure that they have the DVD and gift of the film in their hands.

Don't underestimate these things, people's hearts are often the most unpredictable, and a seemingly inconspicuous small profit may prompt them to make biased choices.

The public relations investment of "Crash" far exceeds that of "Gone Girl" and "Brokeback Mountain", and a high investment may not guarantee a certain award, but it is the basic condition of today's Oscar games.

"Thank you, Murphy."

In the lobby of the Hilton, Charlize Theron looked at Murphy gratefully, "I really don't know what to say." ”

"Then don't talk about it." Murphy casually joked, "As long as the next time I invite you, I can give you a discount on the salary." ”

Charlize Theron laughed, seemingly very happy, but did not mean to take Murphy's words.

Murphy was just joking, nodding to Charlize Theron, and was about to say goodbye with Bill Rothes, when a woman suddenly appeared in front of him.

"Hello, Director Stanton."

It was a young woman who was dressed quite fashionably and exquisitely, and it was obvious that she had come specifically to find Murphy. (To be continued.) )