Walking into the makeup trailer, Gal Gadot saw Margot Robbie sitting alone in front of the makeup mirror in a daze, her long blonde hair had been dyed Sansa Stark's red, neatly coiled behind her head, her fair cheeks were flushed, and there were faint finger marks, which were obviously not the effect of makeup, and it seemed that she had been viciously slapped left and right. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"Maggie......" She hurriedly walked over, pulled over a chair, sat next to Margot Robbie, looked at her flushed cheeks, and asked, "What's the matter?" ”

Hearing Gal Gadot's voice, Margot Robbie came back to her senses, "It's okay. ”

As she spoke, she frowned slightly, and touched her face unconsciously with one hand, as if it still hurt there.

Gal Gadot quickly stood up, found a brand new towel and basin from the makeup trailer, poured hot water on the wet towel, wrung it out and handed it to Margot Robbie, "Put it on your face, it will be better." ”

Taking the towel, Margot Robbie squeezed out an ugly smile, "Am I ugly now?" ”

Any normal girl cares a lot about her looks.

Gal Gadot patted her shoulder comfortingly, "Soon it will be back to normal, you are still that beautiful little beauty." ”

She helped Margot Robbie stretch out the towel and cover her reddened cheeks, looking at the girl's frowning brow, and couldn't help but ask, "What's going on?" ”

Hollywood crews are generally fake, which rarely happens, and Murphy is not an inexperienced rookie director.

"I've never acted in this kind of slapping scene before, and I don't work well with male actors." Wearing a hot towel, Margot Robbie spoke in an urn and breathed, "As a result, the shooting kept ......"

She was obviously depressed, "My mistake alone will affect the whole crew and have to start again, and in the end I discussed it with the actor, didn't hide, and let him hit twice." ”

"You're ......," Gal Gadot shook his head, "you're such a silly girl." ”

"David told me that Murphy gave me this opportunity on purpose." Margot Robbie covered her face and continued, "If I don't do it well, other people will call me a relational and call me an idiot, and I don't want to hear that and I don't want to embarrass David. ”

Gal Gadot rolled her eyes slightly, she knew her boyfriend's work style, David Robbie said that it was better to sell Murphy if she deliberately left the opportunity, and if Margot Robbie didn't meet the requirements of the role, Murphy would definitely not give the green light.

The towel gradually cooled down, Margot Robbie took it off and threw it aside, Gal Gadot picked up her flushed face and asked with concern, "Does it still hurt?" ”

I wanted to shake my head, but I don't know why, but Margot Robbie suddenly nodded instead, "It hurts a little." ”

Looking at the poor little girl, Gal Gadot gently hugged her, "Don't do such stupid things in the future." ”

Margot Robbie leaned on Gal Gadot's arms and felt unusually warm, because David Robbie was very busy, since she came to Los Angeles, she had to face all kinds of problems alone, the hardships of being alone in a foreign country, and she couldn't find anyone to talk to, even if she had a more masculine personality, but after all, she was only fifteen years old, and many times she needed a support.

I can't say why, Margot Robbie actually experienced this feeling in the arms of Gal Gadot.

"Gail," Margot Robbie looked up, "it feels like you're like my sister." ”

Gal Gadot smiled, but didn't say anything.

Time into 2006, in mid-January, Seth Rogen, who had the fewest scenes, took the lead in completing his work and came to Belfast to meet Murphy, Murphy temporarily handed over the crew to Seth Rogen, and he returned to Los Angeles with Gal Gadot, the awards season in North America is in full swing, and the public relations of "Gone Girl" has reached the most critical moment, although CAA and Bill Rothes are in charge of the overall situation, but it is impossible for Murphy, the director, not to attend any publicity activities.

Even if Murphy's goal is simply to get an Oscar nomination, there is no relaxation, and none of the nominated rivals like "Crash," "Brokeback Mountain," "Good Night Good Luck," "Munich" and "Capote" are easy to deal with.

Back in Los Angeles, Murphy was busier than he was in Belfast filming A Song of Ice and Fire: Game of Thrones, with a lot of promotional events, pull-out parties and canvassing parties, and sometimes three events in one night.

There is no reward if you don't give, and Murphy has always been clear that if you want to get a piece of Hollywood's most authoritative and important awards, it's not enough to just rely on the film's excellence.

There is always relative fairness in this world, even the prestigious Academy Awards.

In addition to making huge profits for the organizers themselves, the Oscars will also bring great fame to the nominees and winners, and the reputation is almost equal to the amount of money spent in vain, according to Hollywood agencies, the actor who wins the Oscar in the acting category will be paid at least 30 percent more in the next movie.

For example, what Murphy remembers most clearly is that after winning the award for "Black Swan", Natalie Portman's salary quickly rose from a million-dollar level to a million-dollar level.

In addition, even if the film does not win an award, it will only have the opportunity to be nominated, and the film will regain attention because of the nomination.

Murphy Chongao is also divided into two purposes, one is for his own fame, and the other is the market value of the film.

The marketing value of the Oscars has long been recognized, and studios that are adept at using the Oscars for marketing know how to take advantage of the marketing situation, and they often schedule their most Oscar-winning films to be released at the end of the year in order to capitalize on Oscar nominations to boost the box office.

Where there is selection, there will be canvassing, and the form of canvassing for the Oscars is nothing new.

In order to make its films win the favor of the Oscar judges, every year during the selection period, the film company will spend a lot of money to carry out public relations and publicity activities, each showing its talents.

According to the information obtained by Murphy, the total amount of money invested by major studios in Oscar public relations activities this year is about 100 million US dollars, and some films have spent more than $3 million on basic public relations in order to be nominated for key awards, and there will be a company dedicated to operating public relations activities.

Stanton Studios has also hired a PR firm that specializes in running the Oscars.

Since Murphy returned to Los Angeles, the company and CAA have stepped up their efforts to tackle "Gone Girl", and canvassing campaigns and publicity campaigns have been staged one after another.

The CAA and PR firm first held a special screening of "Gone Girl" with a large number of Oscar judges, who lobbied the judges, and Stanton Studios prepared small gifts, such as porcelain and other gifts with various logos associated with the film.

Of course, these are so-called souvenirs, not gifts that violate the rules of the academy.

As we all know, not all Oscar judges will go to the theater to watch the movie, so sending DVDs to the judges has also become an important means of publicity for Murphy, these DVDs will be marked with the words "for your reference", and Stanton Studios will also attach special gifts, such as announcing that they will "lend" to the judges to watch DVDs of high-end CD players, in order to show their ingenuity and sincerity.

In addition, in the Los Angeles Times, The Hollywood Reporter, The New York Times and other newspapers, Murphy has bought a lot of space, and advertising is a common means of Oscar promotion, and he certainly will not let it go.

Many of these newspapers and magazines are Oscar judges, such as Warner Independent Pictures, which paid 100 percent dollars to accompany the Los Angeles Times with a book about the film for the publicity of "Good Night, Far Away."

On top of the traditional media publicity, Murphy's Stanton Studio also threw out more than a million dollars, which is not the most of the many candidates for the Oscar nominations.

In addition to newspaper ads, the PR firm Murphy hired placed outdoor billboards in areas where Hollywood filmmakers lived, such as Beverly Hills and Santa Monica, and began to follow new media trends by creating websites and blogs to canvass for "Gone Girl."

Many people see canvassing as a "shady" Oscar and scoff at it, believing that a film is good enough to kill everything, but the Academy of Motion Picture Arts and Sciences encourages public relations within the prescribed scope, believing that it is a manifestation of the will to free competition.

In order to increase his exposure, Murphy was eager to squeeze every minute of his time with the male and female protagonists of James Franco and Charlize Theron, and they were busy in front of the nomination list, rushing to participate in various media events promoted by CAA and public relations firms, and taking action to canvass for "Gone Girl".

In order to stand out from the crowd of strong competitors and get the desired result, Murphy did not hesitate to resort to a somewhat over-the-top move, placing a full-page ad in the New York Times, touting "Gone Girl" as "the best movie of the year".

The same propaganda campaign, directed at voting academy members, is more cost-effective and effective.

To this end, Stanton's work and public relations agency spared no expense, in addition to filling the judges' mailboxes with graphic materials related to the introduction of "Gone Girl", and also spared no place for the judges' daily activities.

In this most white-hot stage of the "Olympic Games", the commercial space near Murphy College has also become the front line of the election campaign, and the wallpaper of several restaurants where the judges often go to eat in Beverly Hills, where the college is located, has been replaced with posters of "Gone Girl", ensuring that the judges who dine nearby are surrounded by publicity and public relations offensives even during meal time.

All this is to ensure that "Gone Girl" can not only appear on the upcoming Oscar nomination list, but also get several more heavyweight nominations.

In the face of his first Oscar trip, Murphy basically used all the means within the rules, and as for the result, it will be revealed at the Oscar nominees' luncheon. (To be continued.) )