315 crazy launch

Compared with the box office spectacle of "Despicable Me 2", the world is obviously paying more attention to the world premiere of the milestone mobile phone on New Year's Day in 2008. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 infoChen Xueqian identified 18 countries including the United States, China, Japan, South Korea, Hong Kong, Canada, the United Kingdom, the United States, France, and Germany.

And there is no Taiwan in this series of lists, this arrangement immediately caused dissatisfaction among many Taiwanese netizens, and Chen Xueqian just swept Taiwan's face not long ago. For this reason, many Taiwanese once again launched a joint action to boycott Chen Xueqian.

On January 1, 2008, in front of the CC Technology Experience Center built at a huge cost in San Francisco, countless IT fans gathered early in the morning. As a group of standard electronics enthusiasts, they are full of curiosity about the new smartphone announced by Chen Xueqian. Especially in recent times.

From time to time, CC Technology will release a small video about this phone. Seeing scenes that don't seem to appear in real life at all, they appear one by one in the promotional video of CC Technology, which immediately aroused more people's attention.

In addition, due to the lack of production capacity, there are not many people who want to get this mobile phone for the first time. Therefore, this mobile phone has attracted many people to rush to buy it for a while.

Even many celebrities have recently shown off their new mobile phones from time to time when attending events. In this way, it undoubtedly makes this phone more topical.

With the start of the official sale, people finally began to walk into the store one after another, and when these successful customers came to the door, the staff who maintained order outside immediately applauded, and in this celebrity-like hype atmosphere, customers who bought mobile phones immediately gained great psychological satisfaction.

And those at the back of the line couldn't help but get hotter.

Compared with the United States, the first launch ceremony in China was more grand, and Chen Xueqian found several popular celebrities as the first buyers of this phone. For a while, the phone suddenly became a status symbol.

In fact, at the beginning, Chen Xueqian was not prepared to do this, because this kind of practice is easy to form a bad atmosphere of comparison among the people. But once when Chen Xueqian was shopping in the mall, he heard two people chatting about the mobile phone of CC Technology, and he directly made up his mind to do so.

"Hey, have you heard? A mobile phone company here in Jinling has got a particularly powerful mobile phone. A fashionably dressed woman said to her companion.

"I heard." Her companion's attitude was cold, as she was, mean and cold.

"You're not going to buy one, that phone looks amazing!" The fashionable girl asked, looking at her companion a little strangely.

"What to buy? You don't want to think about how good a domestic mobile phone can be? In these days, only those big brands in foreign countries can be trusted. Like you said, it is estimated that it is also bragging in China, and if it really comes to the European market, it may not even be a second-rate product. The woman, who looked like someone owed her hundreds of dollars, said with a nonchalant expression.

And the fashionable girl thought for a moment and said, "It seems that this is really the truth." Then I'll go buy an Apple phone, which has been very popular recently. ”

Chen Xueqian, who had been standing beside the two women and listening to their discussions silently, looked at their distant backs and couldn't help but let out a long sigh.

Although Chen Xueqian has long been aware of the habit of Chinese people who worship foreigners and flatter foreigners, and have low self-esteem, he really didn't expect that things would be so serious. Hearing this conversation this time touched Chen Xueqian's heart.

At this moment, he couldn't help but think of a joke he had heard in his previous life, saying that after a professor engaged in the study of Ming and Qing history posted a book, he said in the media: "My attainments in the study of Ming and Qing history are beyond me except for foreign professors, and no one in China can surpass me!" ”

When he heard this joke in his previous life, Chen Xueqian once sighed that the inferiority of Chinese people in the face of foreigners was amazing.

It's just that he never thought that this kind of joke is not groundless. And then he thought of an example from his past life.

For the first time, the Chinese company Huawei manufactures mobile phones, and the foreign pricing is higher than that in China, and countless Chinese people have been addicted to it for a while. However, in this context, it is not uncommon to see contempt for Huawei on the Internet in later generations.

In fact, Huawei is not the only such example, this situation also appeared in the automotive industry, the home appliance industry in the early years. It seems that this kind of rhetoric is extremely marketable in all walks of life in the country.

Thinking of this, Chen Xueqian felt a little uncomfortable inexplicably, and after some hard thinking, Chen Xueqian was ready to create a fixed concept for his company that CC products must be high-quality products. In order to change the extremely unconfident psychology of domestic people.

To this end, Chen Xueqian used a series of methods such as public opinion, hunger marketing, and star effect to completely put this mobile phone on the altar.

However, Chen Xueqian was disappointed that in the face of hype and various unbelievable marketing promotions, the Chinese market suddenly reproduced the grand occasion of the previous life when Apple's mobile phone was launched.

Because of the strict restrictions on circulation, the mobile phone was once speculated to sky-high prices in China. Knowing this result, Chen Xueqian couldn't help but think of the concert ticket price of a certain diva in later generations, and it was through such marketing techniques that the originally high and outrageous price was speculated to a point where everyone was stunned.

During that time, almost everyone was proud to have a ticket to the diva concert, even though such an honor was completely worthless. But in China, it is not uncommon for such things to happen.

However, the difference in Chen Xueqian's hype is that his products are indeed extremely valuable. And although its premium has become a trend, as the seller, Chen Xueqian did not increase the price. After all, there is still a self-knowledge in his heart. I have not been completely blinded by money.

He always remembered what he wanted to do. He didn't want to raise the price through such hype, but to create an image of his company's products with such an atmosphere.

On the first day of 2008, CC Technology's new mobile phones sold more than 1 million units worldwide. This mobile phone, which costs $500 globally, completely blocked the mouths of all those who wanted to see jokes with its own real results.

The sales of 500 million US dollars a day really shocked the entire mobile phone industry, and what makes people even more unimaginable is that Chen Xueqian's mobile phone profit margin is as high as 60%, it is conceivable that once this profit margin is reported, the industry will be even more crazy.

With the big sales of this phone, the trend of smartphones has become unstoppable. Countless mobile phone manufacturers are vying to send cooperation intentions to Chen Xueqian.

To put it bluntly, to say how difficult it is to make Chen Xueqian's mobile phone, but any company that wants to imitate this mobile phone must face an insurmountable problem. That's the operating system. At present, all operating systems on the market other than Android do not implement the functionality of this phone. And this makes Chen Xueqian's mobile phone occupy an absolute dominant position in the market.

Many companies that see this clearly are trying to buy this new operating system from Chen Xueqian. So that you can also get a piece of this gluttonous feast.

At this time, Chen Xueqian still quietly arrived in the United States and held a closed-door meeting with a group of senior executives of Google.

This meeting was invited by Google, and Chen Xueqian was invited to participate. The theme of the meeting was cross-shareholding, which had been put on hold for a long time.

Once, although Google realized that CC technology was about to set off a wave of revolution in smart terminals, they never expected that Chen Xueqian would be able to achieve such great success.

But after the first day of sales of the milestone phone came out, the entire Google company was boiling over it. Countless shareholders are well aware that Google and CC Technology are a partnership, and seeing that CC Technology has shown such an amazing revenue capacity, all Google shareholders can't help but start questioning its company management.

Since this is a collaboration, why didn't Google get a penny of the phone.

Although Google's management explained its strategic plan to all shareholders, the profits of the app store were too far away, and that did not dampen their hopes of getting a piece of the pie from Mr. Chen.

Under the pressure of the board of directors, and Chen Xueqian's strength this time really stunned everyone, so Google sent an invitation to Chen Xueqian.

As for Chen Xueqian, he also has his own little abacus.

You must know that in the previous life, Android mobile phones can be said to have been closely following Apple mobile phones, and this means that compared with Apple mobile phones, Android mobile phones have a certain gap to some extent. This also means that it is difficult for Chen Xueqian to always maintain the lead.

And Android has a huge drawback, that is, it has to face the exploitation of Microsoft, a patent troll.

In this situation, if Android wants to follow the path of Apple in its previous life, it will inevitably face the collective counterattack of all other companies, including a rival Apple that should not be underestimated.

For this reason, if Chen Xueqian wants to continue to maintain the lead, he must be one step ahead and be fully prepared. (To be continued.) )