On the first day of the Olympics, many people focused on the winner of the first gold medal.

Zhang Bin remembered that it seemed to be the first piece that the weightlifting team got, but as for what event it was and who got it, Zhang Bin had no impression.

Zhao Min and the others were originally expected to stay until the end of the Olympics, but later decided to leave on August 13.

There is nothing sorry for the two girls, they have had a lot of fun in the past few days, anyway, there are still a few days, and you can go to see everything you want.

Coming to the company, Zhang Bin learned about some of the situation on Weibo last night.

The general enthusiasm of users is relatively high, almost half of the active users have published Weibo, most of them are related to the opening ceremony, even if the users who are not usually very active, they also published Weibo last night, it seems that the power of the Olympic Games is really not to be underestimated.

In the morning, Kuang Jing took two documents and showed them to Zhang Bin.

One is about the outdoor reality show that will be officially broadcast on Weibo after the Olympics, and the other is about the planning report on the national concert tour that will start at the end of November.

Regarding outdoor reality shows, advertising is inevitable if you want to expand the publicity, so it is necessary to allocate a part of the funds for advertising.

Zhang Bin got a sample film, a total of 16 episodes, each episode is 45 minutes, and the estimated broadcast time is on August 26th, from 8 pm to 9:30 pm, which can be regarded as prime time.

Zhang Bin took a brief look, pointed out a few problems in the video, emphasized the realism and closeness to reality, what the audience wants to see is the daily performance of the stars, that is, the real performance, there must not be acting, and the laughter and connotation must be enough, not only to make the audience feel funny, but also to make them think.

Regarding the national tour, Kuang Jing has already determined eight locations, one of which is in Longyang City, the first one is in the magic capital, and the last one is in Yanjing, and the number of invited artists has now reached sixty-three, this is only the early stage, as the concert progresses, the invitation of artists is estimated to reach its peak.

On August 10, at the Yanjing Hotel, in a luxury box, Zhang Bin and Qiao Zhenliang met with the heads of 11 other theaters.

Qiao Zhenliang came to Yanjing on the 7th, but he has been wandering around major theaters during this time and began to understand the situation.

"Mr. Zhang is good".

As soon as Zhang Bin entered, everyone stood up and shook hands with Zhang Bin, very polite.

Zhang Bin also smiled and greeted everyone with a handshake.

With the last live broadcast of Hengyuan Group, Zhang Bin's reputation can be said to have reached a certain peak among the people, and the titles of netizens are one after another.

"It is our honor for Mr. Zhang to personally preside over the establishment of the cinema chain this time, and I hope that Mr. Zhang can take care of the business of the cinema chain more in the future," the person in charge of Pacific Cinema began.

"Everyone, once the cinema alliance is established, then everyone is their own people, if I have a business, why should I be cheap to outsiders, there is no reason for this, right?" Zhang Bin said with a smile and beckoned everyone, "Everyone sit down first, if there is anything, let's talk slowly."

With the big platform of Weibo and the backing of Tianyu Media, coupled with Zhang Bin's personal reputation, many people are willing to do business with Zhang Bin at this time, because things gather like and people are grouped, which represents a kind of reputation.

Sometimes doing business is really very particular about this, whose personality is what, is it a person who can deal with, as long as you have a good reputation, one to ten, ten to hundred, then there are people who are looking for you to cooperate.

Everyone began to sit down according to their identities, Qiao Zhenliang sat on Zhang Bin's right hand, Zhang Bin's left hand side was Pacific Cinema, and Qiao Zhenliang's right hand side was Century Global Company.

"First of all, I want to know, do you have any other opinions on the establishment of the White Horse Cinema Alliance?" Zhang Bin glanced around at everyone and said.

"Mr. Zhang, the establishment of the cinema alliance is very beneficial to all of us, and I don't think anyone will refuse," said a person in charge.

"But I hope that Mr. Zhang will give us a guarantee for small theaters like this, that is, we will be treated equally, and if the interests are too different, we also need to survive, and don't blame us for withdrawing from the alliance at that time," said another person in charge.

"Don't worry, since a cinema chain has been established, it will be treated fairly, and we will talk about this later," Zhang Bin assured.

In the end, everyone unanimously approved the establishment of the White Horse Cinema Alliance, and the next question is how to manage the cinema chain.

"For the sake of fairness, I propose to form an independent theater management team to be responsible for the distribution of film screenings, and at the same time be responsible for supervising more theaters and verifying the financial situation", Zhang Bin said with a serious expression, "Cooperation is a good thing, but I also hope that everyone will abide by the rules, and whoever has a problem, don't say that we are ruthless."

As for how to set up this management team, the fairest thing is to send people according to the number of screens.

In the end, Tianyu Cinema successfully accounted for 50% of the number of people with 1,200 screens, and because the number of 3D screens is almost all in Tianyu Cinema, in this way, in the future, Tianyu Cinema must also have corresponding dividends for the screening of 3D movies.

After a final discussion, the following decision was reached.

First of all, the White Horse Cinema Management Company was established, the company set up a board of directors, Zhang Bin served as the chairman of the board of directors, the heads of each company were members of the board of directors, and the general manager was Qiao Zhenliang, which was relying on Zhang Bin's fame to pull benefits.

The total number of employees in the entire company does not exceed 300, of which 50% are sent by Tianyu Cinema, and the rest are sent by other companies.

Because it is an alliance, the financial recovery arrangement is unified, and the screening of the film is also arranged in a unified manner, so as to achieve overall planning.

For example, there is an existing high-quality film, there is a literary film, it is obvious that the screening of high-quality films makes money, and literary films do not make money, so how to arrange the film must be arranged by the company, but whoever arranges more literary and artistic films means less money, and no one is willing, so in order to balance the development, the financial recovery is the same, and it is divided according to the number of screens.

The company's work is as follows.

First, the film scheduling rate and price should be reasonably formulated according to the consumption level of each region.

Second, strictly investigate any phenomenon of personal gain, that is, regardless of the company's arrangement, privately reach an agreement with the film producer to change the number of films scheduled for personal gain, and once discovered, be expelled from the theater, and investigate the corresponding legal responsibility.

Third, in the future, the growth of the screen will be arranged by the company, and new theater screens can also be included, and there can be an opportunity for public fundraising every year, that is, if you think the company is making money, you can make more money and occupy more shares.

In general, everyone will invest their theaters in this White Horse Cinema Company, and account for the corresponding shares according to the number of screens in their respective screens.

After the final discussion, Tianyu Cinema has more than 60% of the screen, and almost all of the 3D screens, occupies 65% of the equity distribution of the new company, and occupies 55% of the voting rights and absolute veto rights.

However, all the agreements are only for one year, and after one year, if the White Horse Cinema Alliance does not meet the requirements of each theater, it can vote to stay, as long as more than half of the people in charge vote in favor, the White Horse Cinema Alliance will be officially dissolved.

At ten o'clock in the evening, everyone signed and sealed the agreement reached, and the White Horse Cinema Alliance was officially established.

Zhang Bin raised his glass and smiled: "I believe this will be a very meaningful night, celebrating that we have taken an important step for the development of domestic films, and I believe that the White Horse Cinema Line will exist in any corner of the world in the future."

Everyone toasts to the existence of the alliance, and also toasts to such an important cooperation of Hengyuan Group.