"Bang Bang!" Lu Yang couldn't help but applaud, and then the others also began to applaud.

"What Director Su said is so good." Lu Yang was very happy, he didn't expect that he would be able to find such a talent for the company with a casual move.

"Okay, the work of promoting this piece will be handed over to Director Su and everyone here, and in a month, everyone will speak for the facts!" Lu Yang ended the meeting.

"Internet, I didn't expect me to ignore such an important thing before!" After the meeting, Lu Yang spent two days to learn about the recent development of the domestic Internet. In fact, he usually uses the Internet, but he has never thought about what he can do on the Internet.

This is due to the circumstances of his life. When he was working in Shencheng, he did not have the conditions to go online, and established Tianxin Planting, and he did not have too much contact. If it weren't for Su Yan's words today, Lu Yang might have paid attention to online sales for another year and a half.

At this time, the domestic network market pattern has basically been formed, Qiandu, Xunteng, **, Yiwang, Sohu, Alibaba and other companies have occupied a great advantage in the corresponding fields. Judging from the current situation, the cake of the domestic network has been almost divided.

However, the Internet market is changing rapidly, and the fact that it has an advantage now does not mean that it will continue to be the same in the future. In fact, very few of the first dot-com companies have survived today.

"The Internet era is an era of innovation...... An idea, a concept, can make a great company, both at home and abroad! ”

This is the biggest feeling Lu Yang got after learning about the Internet.

He asked himself that he was not the kind of person who was good at innovation, it was okay to do research in a down-to-earth manner, and he came up with an idea with a roll of his eyes, this kind of thing Lu Yang couldn't do.

"I don't have the ability to do that, so I can recruit people who can. However, the most important thing now is to set the direction of development...... The Internet has entered thousands of households, and more and more things can be done online. In the future, the Internet is bound to have a more profound impact on people's lives. What is most needed for me right now? ”

Lu Yang didn't want to be ambitious, but thought about his own situation.

"Publicity, using the Internet to do publicity. In addition, Zhu Guo and 'Starry Sky' are going to the national market, and they can also be sold through the guò network. ”

Lu Yang is also a young man, and after learning about the Internet, he was quickly attracted by Taobao's model. In his opinion, although many people still have some doubts about Taobao at present, after all, there is no physical store to buy things at ease. However, Taobao's low price is its killer feature. This C2C model eliminates many links in the flow of goods and gives consumers the greatest benefits.

However, the biggest problem with online shopping at the moment is the problem of fakes. Taobao, as the first online shopping platform in China, naturally cannot be avoided.

"The development of Taobao is really good, with ultra-low prices, abundant supply of goods, and active consumers...... However, many people choose to shop online, but they are not very at ease with Taobao, they are worried about buying defective products and buying fakes. If there is an online shopping platform in China that can guarantee that its products are genuine, and the price is lower than that of ordinary physical stores, will there be development prospects? ”

Lu Yang thought about it in his heart, but he didn't know that there was already a company doing this in China, and that was Jingdong Mall. In June this year, Jingdong Multimedia Network officially changed its name to Jingdong Mall, making every effort to develop the domestic B2C market, and at the same time preparing to establish logistics centers in Beijing, Shencheng and Yangcheng, which will be scattered throughout the country.

After thinking about it for a long time, Lu Yang suppressed this idea. After all, he is not familiar with the field of online shopping, and it is impossible for him to raise his feet and step forward as soon as his head is hot. However, this idea was written down in his notebook, and he would definitely realize it if he had the chance.

Just after Tianxin Technology's MP3 was finalized, Lu Yang was organizing the production line while paying attention to the publicity progress of Su Yan and others. According to Lu Yang's estimates, domestic MP3 sales will hit a record high this year, reaching about 10 million units. The standard in Lu Yang's heart is that the "Starry Sky" can only be considered successful when it sells 500,000 units.

For a little-known company, a brand that has never been heard of, 500,000 units is already astronomical. This is the sales volume that can only be achieved by domestic old MP3 brands such as Patriot and OPPO. Although Lu Yang is very confident in the quality of the "Starry Sky", he still keeps a cool head.

"Advocacy is key."

This is also the reason why Lu Yang attaches so much importance to Su Yan and their team.

At the beginning of June, Su Yanxing rushed to find Lu Yang.

"Boss, the publicity plan has been decided." Su Yan handed Lu Yang a stack of texts.

Lu Yang came as a result, with ten lines at a glance.

When Su Yan saw him like this, she was dissatisfied, thinking that the boss was too perfunctory. In fact, she didn't know that Lu Yang had already read the entire plan, and she had read it without omission. Since the brain has been developed, Lu Yang's efficiency in learning to read or think has increased several times compared to before.

"Well, I basically agreed. You plan to cooperate with China Resources, I remember, this is the largest supermarket in China, right? Have you already negotiated it? ”

Su Yan was full of confidence: "Not yet, but I think it should be fine." I'll talk about this myself. ”

Lu Yang nodded: "It doesn't matter if you make appropriate concessions, the key is to start our company's brand." In addition, mobile propaganda and campus propaganda should be prepared, otherwise it will be counterproductive. The quality of advertising should also be good, it must be attractive and novel. ”

Su Yan was secretly shocked, but she didn't expect her boss to understand publicity, and he really got to the point.

"What kind of way do you plan to promote it online?" Lu Yang asked.

Su Yan said: "Mainly cooperate with several Internet companies to carry out advertising recommendations. In addition, we reached out to a number of media and electronics reviewers who will introduce us when the product is launched. However, these people are not good to serve and will not necessarily say good things. ”

"It's okay." Lu Yang is very confident in his products, "As long as they can comment fairly, there is no need to operate behind the scenes." ”

Lu Yang looked at the last part, the TV commercial.

"Is there a creative for the ads? Who are you going to look for as a spokesperson? ”

Su Yan said: "Boss, the creative aspect is currently being done, but we must first determine the spokesperson." After our screening, the current plan is one man and one woman. In terms of male stars, we tend to favor Jay Chou. He has a great influence in Asia and China, and is adored by young people......"

"Dong Chou?" Although Lu Yang usually doesn't like to listen to music, he also knows that he, the rising king of Asia in recent years, has released many albums.

"Well, he's a good candidate. Didn't he write a song for the endorsement of the dynamic zone before, if he could, ask him to also write a song for 'Starry Sky', as long as it is suitable, the price will not be lower than his previous one. ”

Lu Yang remembered the song that he didn't understand at all but was widely circulated, and added.

Su Yan's eyes lit up, but she ignored this.

"What about female celebrities?"

Su Yan hesitated: "In terms of female stars, Tang Wei is the hottest this year." ”

"Oh, why the fire?" Lu Yang basically doesn't watch much movies, and naturally he doesn't like to watch entertainment gossip.

Su Yan gave him a strange look and found that he didn't seem to be a fake, so she explained: "Her previous performance in Ang Lee's "Lust and Caution" caused a lot of controversy, especially in the mainland, and her reputation is not very good. ”

Lu Yang didn't seem to understand, but he also guessed it in his heart. If you can ruin an actor's reputation in China, then this movie is certainly not ordinary.

"Forget it, since it's controversial, let's change it."

Su Yan nodded: "I think so too." Other female stars, most of whom have had a greater impact in recent years, are Hong Kong and Taiwan stars, among which ......"

"Wait, can't mainland celebrities? According to my thoughts, try not to use Hong Kong and Taiwan stars. ”

Su Yanxin said, isn't Dong Chou a star in Wanwan, you don't use him well, why can't you be a female star?

Lu Yang didn't explain either, and motioned for her to continue.

Su Yan had no choice but to say: "There are a few female stars of the younger generation in the mainland who have a relatively large influence, among which we are most optimistic about Liu Yifei." She was beautiful and delicate, and was called the 'goddess'. Although she doesn't have any new works this year, there is a lot of news about her. ”

"Is it Liu Yifei who plays "The Legend of Sword and Fairy"?" Lu Yang asked.

Su Yan nodded helplessly, besides her, is there a second Liu Yifei?

"Okay, that's her." Lu Yang immediately made a decision. When "The Legend of Sword and Fairy" was on the air, Lu Yang was also a must-see in every episode, and he was fascinated by Zhao Ling'er among them. For this reason, Lu Yang also deliberately collected the information of the two leading actors.

"Okay, I'll do my best to sign a contract with them. However, boss, the endorsement fee of these two is not low. ”

Lu Yang waved his hand: "What we want is the effect, we have a long-term vision, let it go!" ”