After the product was finalized, Lu Yang's affairs not only did not decrease, but increased.

For an electronic product, R&D is undoubtedly important, but more important is marketing. Without marketing, no matter how good the product is, it is useless. Moreover, the replacement of electronic products is so fast, once delayed, no matter how good the product is, it will become obsolete.

It was only at this time that Lu Yang realized that he had made a mistake, and he only focused on product research before, but did not set up a special marketing team.

As for the original Seven Star Electronics, there is a marketing department, but Lu Yang doesn't look down on them. These people are all in their forties and fifties, and none of them are under the age of thirty.

Lu Yang wants young, energetic marketing talents.

In desperation, Lu Yang had no choice but to transfer some of it from Tianxin Planting. Over the past year, Tianxin has nearly 1,000 employees, and the sales force is huge. Without their expansion in various places, there would be no glory of Tianxin planting.

However, Tianxin planting and Tianxin technology are two different industries after all, in order to find the right talent, Lu Yang personally assessed, and finally left a sales team of 20 people.

These people are all young people in their twenties, fashionable, youthful and energetic.

In the conference room, Lu Yang held the first meeting with everyone.

Lu Yang looked at them and said with a smile: "In the future, everyone will officially become employees of Tianxin Technology, but although the company has changed, the boss has not changed, so don't be unaccustomed to it." ”

The smile of everyone's cooperation seems to be very harmonious.

However, Lu Yang saw their uneasiness.

"I know that everyone still has some doubts about Tianxin Technology, it doesn't matter, you will slowly understand. As far as I am concerned, there is no doubt that the potential of Tianxin Technology is far greater than that of Tianxin Plantation. In addition, when you come here, the treatment will not be worse than that of Tianxin Planting. ”

These words really calmed everyone's hearts, and the atmosphere at the scene suddenly became lively.

Lu Yang turned on the computer here, and the projector showed a delicate MP3 on the white wall.

Lu Yang knocked on the table: "I said this, not a lie, both companies are mine, which one has the greatest potential, I have the most right to speak." Of course, at present, Tianxin planting developed earlier. In the future, Tianxin Technology can go to a certain step depends on your efforts. ”

At this time, Su Yan, the person in charge of the sales team, immediately said: "Boss, rest assured, we will not disappoint your expectations!" ”

Lu Yang looked at Su Yan, this girl was the person in charge he personally set, her appearance was middle-upper, but her personality was very strong, especially that strong momentum, which many men were inferior. However, what Lu Yang values most about her is her sensitivity to electronic products and her divergent thinking.

"Very good, that's what I want from you!" Lu Yang approved.

Su Yan stared at the screen at this time, her eyes glowing: "Boss, this thing, can't it be a product of Tianxin Technology, right?" ”

Lu Yang sighed slightly: "Indeed, it is an electronic product that we spent nearly half a year to launch, and I call it 'Starry Sky'." ”

"Really?" Su Yan just asked casually.

At this time, the attention of other salespeople was also attracted, and everyone was attracted to the 'starry sky'.

"Let me give you a brief introduction." Lu Yang clicked on the computer, and the image of the "starry sky" was enlarged a lot and became clearer.

"This MP3 is our company's current product, and the launch time is tentatively scheduled for mid-July. It's June now, and we don't have much time left. ”

Lu Yang carefully explained the characteristics of the "starry sky" and emphasized its advantages. Su Yan and the others also listened very carefully and asked questions from time to time. Everyone is a young person, and in the face of this MP3, the first thing is to look at it from the perspective of consumers, and then from the perspective of the company's marketers.

This is exactly what Lu Yang wants.

Nearly an hour later, Lu Yang ended his introduction.

"At present, the company has just started, and the department structure is not perfect, especially in planning and advertising. In the future, you will be employees of the marketing department of Tianxin Technology, and Su Yan will be your supervisor. ”

Everyone said they understood.

Lu Yang said again: "In this month's time, the company hopes that you can do a few things. The first is that the listing channel of 'Starry Sky' must be opened, and the second is the issue of publicity. Not to mention other places, F Province, G Province, Z Province, Shencheng, Beijing, these five places, our publicity efforts must not be lower than other companies. It's a daunting task in a month's time, but I'm sure you'll be able to do it! ”

"Boss, don't worry, leave it to us!" As soon as Lu Yang finished speaking, Su Yan was the first to speak. This move is in line with her character.

"This is the best, whether the first shot of our Tianxin Company can be fired depends on you. Okay, let's take advantage of this meeting to brainstorm and see what we should do about the publicity. ”

For marketing, Lu Yang can only say that he understands some things and understands general things, but if he is asked to do specific work, I am afraid it will really not work.

Su Yan was the first to speak: "The investment in TV advertising cannot be less. She said one, and left the opportunity to someone else. For this, Su Yan did a good job, if she did everything to show off in front of the boss, the other employees would definitely be dissatisfied with her in their hearts even if they didn't say it.

"Concentrate propaganda on college campuses!" Someone intersected.

"Mobile advertising and outdoor advertising are also indispensable!"

"And shopping mall publicity!"

Everyone, you say a word, I say a word, and gradually outline the entire propaganda system.

Lu Yang didn't speak, he listened quietly, what they said, Lu Yang had thought about it, and there was nothing special new.

Su Yan was also pondering on the side, and suddenly, she said: "Boss, if it is really such a publicity, I'm afraid the cost will be ......."

Lu Yang shook his head: "The cost is not a problem, what I want is the effect." ”

Su Yan looked at him and couldn't help admiring Lu Yang's courage. She already knew something about this young boss. However, when Tianxin was planted, many people thought that Lu Yang's success was completely due to luck, and they didn't think he had any ability. Zhao Tai is also responsible for the company's usual management work, and Lu Yang rarely even shows up. Although Su Yan didn't look down on Lu Yang, she didn't think he was anything special.

It wasn't until today that Su Yan came to Tianxin Technology that she found that her boss was far more mysterious than ordinary people imagined.

A person who engages in planting to make MP3, just this courage, ordinary people are far behind.

"In that case, we can take a bigger step. In terms of TV advertising, we can invite well-known domestic celebrities to endorse, in addition, on buses and subways, we can also use large-scale publicity, as well as campus publicity and community publicity, all of which can use crowd tactics...... There is another channel, which is the Internet. Personally, I believe that the Internet will become the main channel for our propaganda in the future! ”

Su Yan summarized everyone's suggestions and put forward a new opinion.

Internet?

Of course, Lu Yang wouldn't be unaware, but to be honest, he really didn't have a deep understanding.

"Su Yan, talk about it carefully!"

Su Yan said: "Well, according to statistics, in the first half of this year, the number of netizens in China has reached 160 million, second only to the United States. However, China's Internet is developing rapidly, and in less than two years, the number of people using the Internet will surpass that of the United States and become the world's first! Even in a few years, my country will form a situation where the whole people are online! ”

Lu Yang listened carefully, and a door in his heart slowly opened.

"With the deepening of the Internet, it has become more than just an information exchange platform, but has developed in many ways. Not to mention anything else, Taobao, which has become popular in recent years, has soared to become one of the companies with the best development prospects in China by virtue of the advantages of the Internet. Taobao was established in 03, and in 05, its turnover surpassed that of Wal-Mart, and last year's figures showed that nearly 9 million people browsed and shopped on Taobao every day. It is estimated that the turnover of Taobao is expected to exceed 40 billion this year! ”

Hearing this, Lu Yang couldn't help but marvel, he never knew that the Internet actually had such a function and could achieve such a career!

Online shopping, this is the first time Lu Yang has learned.

Su Yan added: "In addition to online shopping, online publicity is also becoming more and more important. Many companies spend huge sums of money on advertising on the web, especially the top websites in terms of domestic traffic. And I think internet campaigns are especially good for electronics. ”

"The main consumer groups of electronic products are those young people, and the main body of Internet access is also young people. These people are open-minded, unconservative, and receptive to new things. They pursue fashion, avant-garde, trend, willing to express themselves, show themselves, and at the same time, have a certain economic ability. They are our potential customers! ”