Chapter 13 Talents

He spent some time and carefully studied the education and training institution of teacher education, from such an education and training institution, from primary school, junior high school to high school three stages, and even including kindergarten, constituting four stages, from the difficulty of developing the market, high school is undoubtedly the largest.

The reason is that whether it is kindergarten or primary school, it is more about cultivating students' interests and hobbies, such as many interest classes - calligraphy, dance, piano, art, etc., any of which can become a special project. After nine years of compulsory education, basically every child can complete primary and junior high school smoothly.

In this process, there is neither pressure nor rigid requirements. More education and training institutions are based on their specialties, junior high school students to Olympiad competitions, essay competitions, recitation competitions, etc., from these points can be seen that the target group of education and training institutions is kindergarten, primary school, junior high school students, their competitiveness mainly lies in the characteristics of specialties.

Even if junior high school students face the high school entrance examination, the difficulty coefficient of the high school entrance examination is not particularly high, although from a certain process, it is a watershed for students to enter high school, and some students have excellent grades and enter key high schools, which means that after three years, they are very likely to be admitted to key universities. However, the probability of some students entering a general high school and being admitted to a major university is only rare.

From the above analysis, it is undoubtedly a challenge for educational institutions that focus on extracurricular tutoring in high schools, because the uncertainty of the college entrance examination and the difficulty coefficient of the college entrance examination are very high. If you can't accurately grasp the trend of the college entrance examination, it will only make the reputation of this education and training structure more and more stinky.

Those students and parents who are willing to spend time and money to enter the tutorial class are all looking forward to their sons and daughters becoming dragons and phoenixes, and they are eager to go to the cram school for a while, and the results are immediate, and they have made rapid progress and become the pride of the sky.

Ding Li made a comparative analysis vertically and horizontally, and came to a conclusion on teacher education: in the high school market, it occupies an irreplaceable market share. It can be said that in Shenzhen, whether it is a first-class high school, a second-rate or a third-rate high school, or even a non-mainstream high school, there is a source of students.

Moreover, this kind of student origin is passed on by word of mouth and endlessly, especially in Shenzhen, where the legend of "three red flags and four key" high schools.

The so-called "three red flags" are: Shenzhen Middle School, Shenzhen Foreign Language School, Shenzhen Shi Yàn Middle School, plus Shenzhen Senior School, which constitute the "four key schools".

He also checked the students from the "three red flags and four key high schools" in the past, and the number of students who came to the teacher education tutorial class is increasing year by year, which is a big cake that everyone wants to get a piece of, and the market potential is endless, and the market development is huge.

At present, there is only one teaching point in Long District, if there are teaching points in Fu District, Lake District, Hua District, South District, etc., it will be a feat to absorb students from various high schools in Shenzhen City as students.

Dan Ding Li deeply realized that this qiē has just begun, that is to say, although the teacher education has taken root in Shenzhen for three or five years, but at present, there is still a lack of human and financial resources, it is no exaggeration to say that it has only gained a firm foothold in Shenzhen and has a certain brand influence. If you want to take a step or even run, it is not enough with your current strength.

The fierce market competition, in the final analysis, is the competition of talents. Those who win talents win the world.

He pondered for a long time, analyzed the current structure of teacher education from the management to ordinary employees, and suddenly felt a little embarrassed, the management to the founder of teacher education Principal Wang Jun, Director Li Xiang and the other two directors, to say how strong the management is, can only say that Principal Wang Jun has played an extraordinary personality charm, the entire market operation is headed by him, responsible for the enrollment work.

The marketing department can be said to be the most important department of every enterprise based on the forest of competition, whether the enterprise is profitable, whether the enterprise can continue to operate, the marketing department plays a vital position, or in other words, plays a decisive role.

From a certain point of view, President Wang Jun has extraordinary personal charm, can carry the banner of enrollment with his own strength, can make the normal operation of teacher education, and some of his market development models are indeed admirable.

However, the market is an open pattern, and a maverick set of models has irreplaceable effects at a certain stage, and with the passage of time, when a model does not necessarily fully adapt to the open pattern, changing the strategy and re-layout is the way to obtain the market.

Ding Li did not question the operation mode of teacher education, but analyzed the current situation of teacher education from the perspective of enterprise management, and finally came to a conclusion that made him feel that he had a long way to go: talents, what teacher education lacks is talents! A general with great talents!

The three armies are easy to obtain, but good generals are hard to find.

How can it be easy to get talents? Of course, this also means that Ding Li's goal is very clear - to recruit talents. It is not only his own job, but also the top priority to solve the imminent development of teacher education.

Originally, it seemed that education and training institutions were not just renting a few classrooms, gathering a group of students, finding a knowledgeable teacher, and tutoring students, nothing more.

I didn't expect that Tongguò's in-depth analysis contained in it was so great.

"Sister Li, do we have a WeChat group for teacher education?" Ding Li walked to Li Xiang's desk and asked tentatively.

WeChat, as a communication platform in the new era, has become a powerful weapon for communication between various groups of major enterprises, especially the so-called "micro-business" that is active in the circle of friends, and the advertisements all over make people dazzled.

Every time I open the WeChat group, it is like visiting an online shopping mall, with a dazzling array of goods, all kinds of purchasing, all kinds of cosmetics, as long as they can be hung up on the circle of friends, they are displayed one by one.

And what Ding Li asked Li Xiang was that he wanted to unite the group of teacher education, or rather, on the day he joined the company, the process of Li Xiang taking him to meet the old employees made him feel a little unhappy.

Especially when getting to know the teaching team, a physics teacher and a chemistry teacher, he said hello quite happily, the two teachers raised their heads slightly, squinted at him, and then lowered their heads and continued their work on their desks.

Ding Li's heart sank, isn't he handsome enough? Or are you a little abrupt? According to normal logic, Li Xiang took the new and old employees to get to know, at least Ding Li said hello, and they should also respond, with a wooden face and dull eyes, as if they were engaged in some state secret work, lacking the due vitality of young people.

He doesn't like the atmosphere of a depressing and dull work, and he needs to build a team full of energy and positive energy.