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On the night of the premiere, Xintiandi Cinema, which is also one of the main venues of the Shanghai International Film Festival, screened "Superman: Man of Steel" in the largest hall at midnight, which had less than 300 spectators, which was not as high as expected. Pen, fun, pavilion www. biquge。 info

This can be said to be a microcosm of "Superman: Man of Steel" in the whole Chinese film market, and the film's attendance and box office figures have not met the expectations of Warner Bros. and China Film Group.

"In previous superhero movies, the theme of punishing evil and promoting good was basically very obvious, and the audience could completely 'digest' it as a popcorn movie, but this time "Superman: Man of Steel" came out, and director Murphy Stanton will never easily spare the audience's brain cells. In addition to being visually stunning, the film's story will also focus on Superman's life and his perception of his own identity, and tap into the human side of this classic superhero like never before. ”

Although Warner China and China Film Group launched a round of publicity offensive from the second day, the response to "Superman: Man of Steel" can only be described as mediocre.

From the first day of its release in the Chinese market, "Superman: Man of Steel" has shown a certain adaptation, and compared to other purely visual kei popcorn films, it is indeed not the mainstream audience of today's era.

Since this was the last stop of overseas publicity, Murphy stayed here for a few more days and also took Gal Gadot around the Yangtze River Delta region until the first week of "Superman: Man of Steel" came out at the box office in China, and then he took the flight back to Los Angeles.

"Superman: Man of Steel" got 36.57 million RMB from China in the first week, because there is only one month of schedule, and the final Chinese box office of the film is bound to be difficult to break the 100 million RMB mark.

In the past, Murphy's films have never been released in Chinese theaters, and it is unrealistic to expect "Hard Candy", "Chainsaw", "Terror Planet", "Deadpool" and "Gone Girl" to appear in theaters here, and as for "Song of Killing and", it is even more impossible.

To put it simply, he, the director, lacks appeal, and the theme of the film is too heavy, and Superman, who was originally regarded as a super savior, is quite hard in the film, and it is normal to be uncomfortable.

Although the box office results can only be described as bland, Warner Bros. did not relax the publicity, "Man of Steel" is the beginning of a whole series, no one can expect it to be a super hit in every market, and the film box office is average, but the reputation is excellent.

"Man of Steel" currently has a score of 9.3 on Douban Movie, and the ratings on other movie websites are also above 9 points.

"The Beijing News" said: "Hollywood's cutting-edge young director Murphy Stanton's $200 million "Superman: Man of Steel", with dense and grand fights and explosion scenes, is a movie that absolutely needs to go to the cinema to watch the big screen to enjoy, men can be obsessed with the overwhelming house collapse, and girls can be obsessed with the sexy chest hair exposed by the neckline of Superman's bodysuit." ”

Film critic "Peach Peach Forest Lin Gao" said: Looking back at the superhero movies in the past few years, you will find that "Superman: Man of Steel" has many differences, its focus is not on bombardment, but on the hearts of the characters, Superman's confusion and growth, and the tone is also a little depressing.

Time.com's comments believe that "Superman: Man of Steel" is a model of genre film dramas that Chinese screenwriters should learn seriously, with a three-part style and a minimalist story: homeless people seek their roots in their homeland, and finally find that the place where they have been living is their home, and the story of genre films should be simple and universal.

However, the praise of the media and film critics did not ignite the excitement of the majority of Chinese audiences about the film as expected.

After Murphy arrived in Los Angeles, the box office performance of "Superman: Man of Steel" in the mainland was still tepid, and according to the data provided by "Warner China", "Superman: Man of Steel" in China has been significantly reduced, and the box office will also be directly affected.

As a veteran American comic superhero, the sign of "Superman" is almost a household name in China, but this market has not really started for a few years, and "Man of Steel" has encountered aesthetic embarrassment as Murphy expected.

Compared with other superheroes, "Superman" is a little special, and "Superman", who is close to 70 years old, represents the most traditional American cultural spirit: he is basically a perfect person, rarely kills, but has superpowers that can almost destroy the earth, and can even travel at the speed of light to turn back time, which is a near-god-like figure.

Superman, who will be confused, heavy-hearted, and ostracized by a considerable number of people in "Man of Steel", cannot meet the requirements of today's Chinese audience for superheroes, and in the eyes of most Chinese audiences, Superman is still an old-fashioned, even a little outdated, and far less attractive than it was back then.

And the popularity of "Superman" in Chinese mainland is not consistent.

When "Superman 2" was screened on the big screen in 1987, the audience at that time had less exposure to Hollywood sci-fi blockbusters, and the Chinese audience at that time was also willing to admire heroes such as Gao Daquan, and the film won a win-win situation at the box office and word of mouth in China at that time.

Until 2005, "Superman Returns" landed on the big screen, during which there was an 18-year gap in theaters, and there was also an age gap in the fan base of "Superman" in Chinese mainland......

The time is gradually approaching the end of June 2007, and after six weeks of screenings, the North American box office of "Man of Steel" officially crossed the threshold of $400 million, and it is almost certain to win the top spot in the North American box office charts this year.

Overseas, "Man of Steel" also soared aggressively, with a cumulative box office of more than $450 million, and a total of $878.9 million at the global box office.

And there are still some countries and regions to be released next, and the total box office of this film is steadily moving towards the billion-dollar mark.

There is no doubt that Warner Bros. and DC Comics have become the super big winners of this summer file, and Murphy, who entered the summer file for the first time, is also a super big winner.

The film was a hot hit, and various merchandise were also selling well, but Murphy's sharing agreement didn't cover that aspect and didn't care much.

There are many popular people, this sentence is very suitable to describe the popular stars of Hollywood, and it is also suitable for a super hit movie.

"Man of Steel" was a huge success, and it wasn't just Warner Bros., DC Comics, and Murphy who wanted to profit from the film, but there were also some guys who seemed to have nothing to do with it who wanted to jump out and get a piece of the pie.

Also at the end of June, the American Vivid Entertainment Group, headquartered in the San Fernando Valley, officially announced that it would launch "Man of Steel XXX" on July 1!

Studios in the San Fernando Valley have long set their sights on Hollywood, always releasing 3x versions of blockbuster films.

Warner Bros. and DC Comics immediately sued the American vivid entertainment group in court, the lawsuit lasted less than half a month, and finally ended in an out-of-court settlement, according to the news obtained by Murphy, the American vivid entertainment group did not pay much price.

According to Bill Rosses, the judge in charge of the lawsuit has repeatedly stated that 3x is also a form of speech that enjoys the guarantees of the First Amendment to the U.S. Constitution, and that while the erotic version of Man of Steel is unlikely to reach the horror income of the authentic Man of Steel, it is likely to be the highest-occupied, No. 1 selling ******** film of the year.

With a production cost of more than $500,000, "Man of Steel XXX" is not only one of the highest-cost erotic films, but may also become a hero of the "rejuvenation" of the erotic industry.

Yes. Cones, a senior editor of Human Video News, believes that the erotic film industry has been caught in a cold winter by piracy, illegal downloads and amateur videos for many years, causing the industry, which earned up to $12 billion a year a few years ago, to about $7 billion today.

And they, now eyeing Superman, Spider-Man and Iron Man, with these superheroes "dedicated" one by one, may be able to save the ***** industry.

These are like people always jumping out and shouting that a certain film infringes on their copyright and creativity many years ago, and it is an inevitable trouble for Hollywood blockbusters.

Having said that, several of Murphy's other films also have 3x versions, such as "Deadpool", "Planet of Terror" and "Gone Girl", the rights of the first two films are not in the hands of Stanton Studios, and he doesn't need to worry about it, "Gone Girl" has long been licensed by him to a company in the San Fernando Valley for a modest royalty.

He didn't expect much to earn from it, either.

In July, Murphy went back to Warner Studios to work with Jody Griffith to prepare for the DVD version of Man of Steel.

It took Murphy a week to complete two tidbits in a regular DVD set and a deluxe Blu-ray DVD set.

The two sequences chronicle the trials and tribulations they went through during the filming, with actors such as Chris Evans and Gal Gadot undergoing highly focused physical training to achieve the perfect results and visual impact, as well as the duel scenes between Doom Day and Superman.

More of these footage clips will also be included in two 74-minute behind-the-scenes production footage included on the disc, giving viewers a deeper dive into the summer-shattering superhero movie.

With that done, Murphy's remaining work was to wait, waiting for Man of Steel to cross the billion-dollar mark at the global box office, for the subsequent DVD hit, and for the real estate agent's viewing. (To be continued.) )