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"Good afternoon, audience friends, this is the live report sent back by Sunshine TV from Shanghai International Studios. Pen %Fun %Pavilion www.biquge.info"

Although today's Shanghai International Film City is far from being compared with the opening of this film festival, it can also be described as a sea of people, although Murphy himself is not well-known, Superman is also a well-known character here, especially Warner China invested considerable manpower and material resources for the premiere.

It can be seen that Sunshine TV can report on the premiere live.

In front of the Shanghai International Cinema, there is a huge statue of Superman, and many cameras are set up opposite the statue, where the female reporter of Sun TV stands.

"The 10th Shanghai International Film Festival has passed the halfway point, Shanghai ushered in a heavyweight Hollywood blockbuster, this evening, Warner Bros. Pictures and DC Comics produced the superhero movie "Superman: Man of Steel" held its Chinese premiere in Shanghai, two popular creators - director Murphy Stanton and starring Nicolas Cage came to Shanghai to build momentum for the film, now in front of the Shanghai International Film City, gathered a large number of media and fans, the atmosphere is very warm, although the weather is hot and humid, and the forecast is rain, But it has never been done, giving this blockbuster and the two main creators enough face......"

Murphy and Gal Gadot walked the red carpet hand in hand, which attracted the attention of many fans, and the cameras of media reporters also focused on the two people, especially Gal Gadot in a purple evening dress.

However, these are all floating clouds in front of Nicolas Cage.

As soon as Nicolas Cage appeared, he detonated the enthusiasm of fans on both sides of the red carpet, and he also performed close to the people throughout the whole process, and met the fans' signature requirements one by one, so that the media at the end of the red carpet waited for nearly half an hour before finally appearing.

In the interview area, many Chinese reporters surrounded Murphy, who had already separated him from Gal Gadot, asking questions one after another.

"Director Stanton," a female reporter asked in English, "are you coming to China for the first time?" ”

"Yes, the first time here." Murphy replied in Chinese, "Although I only took a general look, I have fallen in love with this beautiful and fashionable oriental metropolis." ”

As soon as these words came out, almost all the surrounding reporters were stunned, no one could have thought that a director from Hollywood, Chinese would speak so fluently, although it is not comparable to the mountain, but among a hundred foreigners who learn Chinese, I am afraid that such a can't be found, right?

These reporters who can participate in the Shanghai International Film Festival are certainly not rookies, they are quite knowledgeable, and they were a little surprised at first, but they quickly reflected it.

In the end, this is not the previous closed era, the existence of the Internet has narrowed the distance around the world, and there are indeed fewer foreigners who speak Chinese fluently, but it is not to the extent of extreme rarity.

"I really didn't expect it!" The female reporter from Sunshine TV handed the microphone to Murphy and asked in her native language, "Director Stanton, you can speak Chinese so fluently." ”

"I like Chinese culture very much." Murphy replied casually, "So I learned a little." ”

The Chinese story was just a small episode in the interview, and the question quickly returned to the film itself, where Murphy gave detailed answers to the Chinese reporter's questions, and finally said, "I like China very much, and I'm very happy to be in Shanghai." ”

Showing goodwill and friendliness towards China is enough at this point, and Murphy is well aware that with his own directing style, the future films can achieve quite limited results in the Chinese market.

After the routine group photo, Murphy walked into the Shanghai International Cinema with Gal Gadot in his arms, and in the hall of the studio, the person in charge of Warner China, introduced him to several bigwigs of the distributor China Film Group, and he didn't know anyone else, but he knew a little bit about the famous mountain carving, after all, the other party was definitely the existence of the top level in the film industry here.

Instead of his pro-people attitude towards fans and media reporters, Murphy has changed to an official attitude, and in every way, the two sides are now in two completely different circles.

This is also the most normal way of diplomacy, if you think that you can speak a few words of Chinese or think that you are a Chinese director, China Film Group or Shan Diao himself will give the green light, then Murphy can go to a mental hospital.

A character like a mountain carving is definitely the essence of the human spirit.

It has been said that most of America's elite is concentrated in business circles, while most of the elite here is in politics, and it is not unreasonable.

Could a mountain eagle be a fool to climb such a high position?

Frankly speaking, as a Hollywood director, it is impossible to establish an unusually close relationship with China Film Group, not to mention Murphy himself, if he and other Hollywood companies trust China Film Group, I am afraid that they will not know if they are sold.

Before coming over, Murphy had a certain understanding that although several major Hollywood companies are paying attention to and developing the Chinese market, and actively cooperating with China Film Group, while cooperating, the contradictions between the two sides are also escalating, and there is even a tendency to rise to the national level.

And all these disputes are rooted in interests.

Since the beginning of this year, the "Hollywood Reporter" and many other American media have published articles, saying that since the end of last year, China Film Group Corporation has been "owing" to the box office payment of the six major Hollywood film companies, because China Film requires Hollywood studios to bear the extra 2 percent value-added tax due to changes in China's policy.

The Motion Picture Association of America (MPAA) has asked the U.S. government to formally investigate the matter, saying that China has been suspected of violating WTO regulations.

Of course, the reports of media such as "The Hollywood Reporter" must be based on the interests of Hollywood companies, and things are far more complicated than reported.

But it is undeniable that more and more Hollywood blockbusters released in the Chinese market have encountered the problem of account sharing, and the six major Hollywood companies have reached a consensus to collectively confront China Film Group.

According to the latest news, the Motion Picture Association of America (MPAA) has come forward to ask the "Office of the United States Trade Representative" to investigate China's alleged violations of relevant WTO agreements. If true, this would elevate individual commercial disputes to a higher level.

Some believe that the entire dispute may be resolved this summer, while many more take a negative position.

In the final analysis, this is a conflict of interests, this kind of dispute will not change because of individual differences, China Film Group will not make a compromise with Hollywood because the director of a Hollywood movie is Ang Lee or other Chinese directors, that is simply funny, as for the mountain carving himself, who thinks he can change the WTO agreement between the two countries?

Just like Warner Bros. and China Film Group continue to cooperate now, this kind of dispute based on commercial interests must be resolved through negotiation after all, and the six major Hollywood companies are also negotiating with China Film Group, but there is little progress, and the biggest problem is that the film market here is still in its infancy, and there are many ambiguities in related policies.

According to Murphy's understanding, the biggest disagreement between the two sides is the 2 percent value-added tax after the tax reform.

The Wall Street Journal previously reported that Hollywood's six largest companies refused to pay the two percent, citing that in other countries, VAT is deducted from gross box office receipts before film production companies and movie theaters split the accounts, and that China Film Group operates in a way that will cost them tens of millions of dollars in China in the coming years.

Although there is a provision on the transfer of film copyrights, the definition of film copyright income is very vague, and it completely depends on how China Film Group operates. Does authorizing a screening count as a transfer of copyright?

The relevant policies are not clearly defined, and at the same time, they leave a vague room for maneuverability.

Another point that makes Hollywood companies angry is that the domestic film production companies that cooperate with China Film do not pay the 2% tax.

So, Murphy thinks one Chinese film industry expert has a point: "Because of the lack of clear rules, how much tax a foreign filmmaker has to pay depends on its ability to negotiate with China Film Group." ”

No one should underestimate the pursuit of profits by capital, even if it comes from the national level.

Fortunately, it is impossible for Murphy to deal directly with China Film Group in the future, and his Stanton studio does not have this kind of strength, so relatively speaking, he does not have to get involved in these troubles.

When the time came, Murphy invited everyone into the theater together.

Before the screening, there was a small ceremony, and now that the contract was signed, Murphy followed exactly the procedures laid out by Warner Bros.

In addition to the three main creators of the crew, Warner China also invited some Chinese movie stars to help, one of whom was a handsome actor, who also stood on the stage before the screening and listed the seven best of "Superman: Man of Steel"!

A "most": "the most" handsome and stylish; The two "most": the "most" ruthless villains; Three "most": "most" luxury team; Four "most": "most" sadistic plots; Five "most": "the most" explosive vision; Six "most": "most" summer energy; Seven "most": "most" superhuman.

As for the darkness, seriousness, heaviness and depth that have been praised by the media and fans in North America and Europe, there is not even a mention here, and Warner is obviously aware of the market conditions here, and these are not selling points at all.

Not mentioning it doesn't mean it doesn't exist, and "Man of Steel" is deeply branded with Murphy's style, and even if the big scissors move several times, it can't change that.

Therefore, it can be expected that after the release of "Man of Steel", the response in the Chinese market can only be said to be average. (To be continued.) )