At the beginning of June, Tianxin Technology's first mobile phone passed the CTA quality inspection and passed the last hurdle before going public. At the all-staff meeting, Lu Yang named this mobile phone "Starry Sky".

Subsequently, Tianxin Technology's mobile phone production line was officially launched, and one after another brand-new "starry sky" mobile phones were born from the assembly line.

With the production capacity of Tianxin Technology, the output of the mobile phone assembly line can reach 200,000 units in half a month.

While "Starry Sky" was in intensive production, the marketing department led by Su Yan also increased its publicity efforts.

"Boss, this is a TV propaganda plan." Su Yan's movements were very fast, and she submitted a publicity plan to Lu Yang the next day. Lu Yang glanced at it, the plan was very detailed, and the feasibility was very high.

"Not bad. Do you have a creative? ”

Su Yan said: "The idea is being done, but before that, we need to determine the spokesperson. ”

Invite celebrities to make endorsements, this is also Su Yan's plan, in fact, although there are many domestic mobile phone manufacturers, there are very few that can be promoted in this way. Most mobile phone manufacturers can only make copycat machines because of meager profits and backward technology. These people will never be able to devote themselves to propaganda like Lu Yang.

"After our screening, the current plan is one man and one woman. In terms of male stars, we tend to favor Jay Chou. He has a great influence in Asia and China, and is adored by young people......" Su Yan continued.

"Dong Chou?" Although Lu Yang usually doesn't like to listen to music, he also knows that he, the rising king of Asia in recent years, has released a lot of albums and is very popular with young people.

"Well, he's a good candidate. Didn't he write a song for the endorsement of the dynamic zone before, if he could, ask him to also write a song for 'Starry Sky', as long as it is suitable, the price will not be lower than his previous one. ”

Lu Yang remembered the song that he didn't understand at all but was widely circulated, and added.

Su Yan's eyes lit up, but she ignored this.

"What about female celebrities?"

Su Yan hesitated: "In terms of female stars, Tang Wei is the hottest this year, but we still have some concerns about whether to choose her." ”

"Oh, why?" Lu Yang usually doesn't watch much movies, and he knows very little about entertainment gossip, and he hasn't heard of Tang Wei.

Su Yan glanced at him strangely and found that he didn't seem to be a fake, so she explained: "Her previous performance in "Lust and Caution" directed by Ang Lee caused a lot of controversy, especially some scenes in the movie, in the mainland, Tang Wei's reputation is not very good. ”

Lu Yang didn't seem to understand, but he also guessed it in his heart. In China, there are only a few kinds of scenes that cause controversy in movies.

"Forget it, since it's controversial, let's change it." Lu Yang attaches great importance to the reputation of Tianxin Technology Company and will never use such a star.

Su Yan nodded and said, "I think so too." Other female stars, most of whom have had a greater impact in recent years, are Hong Kong and Taiwan stars, among which ......"

"Wait, if you can use mainland stars, just use mainland stars." Lu Yang interrupted Su Yan's words and said casually.

Su Yan glanced at him strangely, and said in her heart, isn't Dong Chou a star in Taiwan Province, you don't use him differently, why can't you go to a female star?

Lu Yang didn't explain either, and motioned for her to continue.

Su Yan had no choice but to say: "There are a few female stars of the younger generation in the mainland who have a relatively large influence, among which we are most optimistic about Liu Yifei." She was beautiful and delicate, and was called the 'goddess'. Although she doesn't have any new works this year, there is a lot of news about her. ”

"Is it Liu Yifei who plays "The Legend of Sword and Fairy"?" Lu Yang asked.

Su Yan nodded helplessly, besides her, is there a second Liu Yifei?

"Okay, that's her." Lu Yang immediately made a decision. When "The Legend of Sword and Fairy" was on the air, Lu Yang was a must-see in every episode, and he also liked Zhao Linger among them. For this reason, Lu Yang also deliberately collected the information of the two leading actors.

"Okay, I'll do my best to contact them to sign a contract. However, boss, the endorsement fee of these two is not low. ”

Lu Yang waved his hand: "What we want is the effect, we have a long-term vision, let it go!" ”

Sending Su Yan away, Lu Yang smiled dumbly, thinking that he could only look up at those stars by the TV, but he didn't expect that he would be able to invite these stars to endorse one day.

"Life is really full of surprises......

Lu Yang shook his head, trying to shake off the smug affection, while secretly reminding himself.

"You must take every step steadily, and you must not be complacent, otherwise you may be planted at some point."

Thinking of this, Lu Yang picked up his coat and went to the production workshop. During this time, he had to check every day and personally control the quality of the products. Liang Yuan saw that he attached so much importance to it, so he simply let it go and used the production workshop as an office, where he was there every day.

……

Time passed quietly, and the time for the launch of "Starry Sky" was getting closer and closer.

"Director Su, how are the propaganda things doing?" In Tianxin Technology, Lu Yang and Su Yan are discussing propaganda.

Su Yan couldn't hide the tired look on her face, obviously she was really tired during this time.

"The publicity of Beijing, Shencheng, Fuhai and Yangcheng has been fully rolled out, and we have spent a lot of money to advertise in prominent positions. However, there is a lag in the propaganda work in other places, and we have too few people. This will not be alleviated until TV commercials are launched. ”

Lu Yang thought for a while: "TV commercials still have to hurry, time is running out." By the way, has the spokesperson's matter been negotiated? ”

Su Yan nodded: "It's been negotiated, tomorrow Dong Zhou and Liu Yifei will come to Fuhai City to shoot an advertisement, and then we will hold a press conference, boss, and you will be present in person." ”

"Me?" Lu Yang was a little reluctant, he had never liked to show his face.

Su Yan was very firm: "You are the boss of the company, of course you have to attend." This conference is also the first appearance of our Tianxin Technology Company, which is of great significance to us. Moreover, this time to do the promotion of 'Starry Sky', boss, your age and experience are originally a marketing point......"

"Wait, can you make it clear, how did I become a marketing point?" Lu Yang was confused by Su Yan.

Su Yan sorted out the language: "Boss, to put it simply, you yourself have the potential to become a star, and you have more advantages than those film and television stars!" ”

Lu Yang was completely at a loss, I, become a star? Lu Yang, who was born in sales, didn't understand Su Yan's marketing ideas, and he was at a loss.

Su Yan continued: "Boss, now it's different from before, celebrities are not limited to those big names in film and television. Let me give you an example, you say Microsoft's Bill Gates, is he a star? ”

Lu Yang blurted out: "Of course! ”

Su Yan smiled: "Then why is he a star?" ”

"Is this because he's the richest man in the world?" Lu Yang tried to say.

Su Yan shook her head: "If it's just wealth, there are many richest people in the world before Bill Gates, why aren't they stars?" ”

Lu Yang thought about it again: "I understand a little bit, the reason why Bill Gates is admired by many people is not only because of his wealth, but also because of his miracle. At a young age, he dropped out of school to start a business and managed to build a huge empire......"

Su Yan praised: "Not bad. In fact, there are many characters similar to Bill Gates, and our country also has them. In the future, with the popularization of the Internet and the speed of information dissemination is getting faster and faster, those technology giants and business giants will also be familiar and worshiped by more people, so as to become shining stars. ”

"Compared to other bosses, you have a more obvious advantage. First of all, you are a post-80s generation. Today's 80s generation of young people, there are very few people who have achieved as much as you, and most of those who can achieve what you have achieved now are people from the 60s and 70s. Therefore, you are an outstanding representative of the post-80s. Secondly, it is especially important that you are self-made, with no wealthy background and no official support, which makes it easier for you to be identified with ordinary people. Thirdly, you are self-taught, whether it is cultivating Zhuguo or developing the 'starry sky', these are your achievements. With these three points, as long as you add proper publicity and packaging, your influence in the future will definitely not be smaller than those stars! ”