Su Yan joined Tianxin Technology at the beginning of the year, and before that, she had five years of marketing experience. When interviewing her, Lu Yang found that this woman has an extremely strong personality and outstanding work ability, especially for electronic products. In her work, she is eclectic and good at divergent thinking and innovation. Judging from Lu Yang's previous sales experience, this person is too suitable for Tianxin Technology, so he made a decision on the spot and appointed her as the marketing director of Tianxin Technology.

Su Yan's appearance is not bad, she is considered middle-class, but her fierce temperament makes people have an urge to stay away.

"Boss, we have made a specific work plan." Su Yan turned on the computer neatly, connected to the projector, and began to introduce the specific steps of marketing.

"The first step is that we plan to invest in TV commercials in various TV stations in China and invite celebrities to endorse the product, but this part costs a lot of money......"

Lu Yang said: "Funding is not a problem, I only want results." ”

When Su Yan heard this, she felt confident in her heart, and she was secretly amazed by the boss's generosity. According to her estimates, in order to achieve the desired effect in TV advertising, I am afraid that it will take millions of dollars. As a newly established mobile phone company, it is indeed not easy for Tianxin Technology to have such great courage.

There is also a reason why Lu Yang said this, from the beginning, he did not plan to make money with this mobile phone. To make such a mobile phone, Lu Yang just wants to hone his mobile phone team, accumulate relevant experience, and make the company famous. As for profitability, Lu Yang doesn't value it. At present, he has a cash cow like Tianxin Planting Company, and he is very financially sufficient.

Last year, not counting Liu Jie's liquidated damages, Tianxin Planting Company earned 400 million profits for Luyang. This year, that number can go up a bit.

"The second step is physical advertising, which includes buses, subways, office buildings, etc., as well as campuses, communities, squares, and intersections. In several major cities in China, such as Beijing, Shencheng, Yangcheng and Pengcheng, it is the focus of our propaganda. ”

"The third step is media advertising. We will contact several authoritative media in China in the field of mobile phones to build momentum for the promotion of mobile phones, as well as other newspapers and publications......"

Lu Yang nodded and said, "Not bad." ”

Su Yan continued: "The fourth step is to promote the ...... on the Internet."

Hearing this, Lu Yang became interested: "Internet publicity? Su Yan, what kind of effect can online publicity achieve? ”

Su Yan said: "In my opinion, in the future, online publicity will become an important way of publicity, especially electronic products, as long as the operation is done properly, its effect is no less than TV advertising!" ”

"Tell me your reasoning."

Su Yan said: "Well, according to statistics, in the first half of this year, the number of netizens in China has reached 160 million, second only to the United States. However, China's Internet is developing rapidly, and in less than two years, the number of people using the Internet will surpass that of the United States and become the world's first! Even in a few years, my country will form a situation where the whole people are online! ”

Lu Yang listened carefully, and a door in his heart slowly opened.

"With the deepening of the Internet, it has become more than just an information exchange platform, but has developed in many ways. Not to mention anything else, Taobao, which has become popular in recent years, has soared to become one of the companies with the best development prospects in China by virtue of the advantages of the Internet. Taobao was established in 03, and in 05, its turnover surpassed that of Wal-Mart, and last year's figures showed that nearly 9 million people browsed and shopped on Taobao every day. It is estimated that the turnover of Taobao is expected to exceed 40 billion this year! ”

Hearing this, Lu Yang couldn't help but marvel, he never knew that the Internet actually had such a function and could achieve such a career!

Online shopping, this is the first time Lu Yang has learned.

Su Yan added: "In addition to online shopping, online publicity is also becoming more and more important. Many companies spend huge sums of money on advertising on the web, especially the top websites in terms of domestic traffic. And I think internet campaigns are especially good for electronics. ”

"The main consumer groups of electronic products are those young people, and the main body of Internet access is also young people. These people are open-minded, unconservative, and receptive to new things. They pursue fashion, avant-garde, trend, willing to express themselves, show themselves, and at the same time, have a certain economic ability. They are our potential customers! ”

"Bang Bang!" Lu Yang couldn't help but applaud, and then the others also began to applaud.

"What Director Su said is so good." Lu Yang was very happy, he didn't expect that he would be able to find such a talent for the company with a casual move.

"Okay, the work of promoting this piece will be handed over to Director Su and everyone here, and in a month, everyone will speak for the facts!" Lu Yang ended the meeting.

"Internet, I didn't expect me to ignore such an important thing before!" After the meeting, Lu Yang spent two days to learn about the recent development of the domestic Internet. In fact, he usually uses the Internet, but he has never thought about what he can do on the Internet.

This is due to the circumstances of his life. When he was working in Shencheng, he didn't have time to go online, so he established Tianxin Plantation, and he didn't have much contact. If it weren't for Su Yan's words today, Lu Yang might have paid attention to online sales for another year and a half.

At this time, the domestic network market pattern has basically been formed, Qiandu, Tencent, **, NetEase, Sohu, Alibaba and other companies have occupied great advantages in the corresponding fields. Judging from the current situation, the cake of the domestic network has been almost divided.

However, the Internet market is changing rapidly, and the fact that it has an advantage now does not mean that it will continue to be the same in the future. In fact, very few of the first dot-com companies have survived today.

"The Internet era is an era of innovation...... An idea, a concept, can make a great company, both at home and abroad! ”

This is the biggest feeling Lu Yang got after learning about the Internet.

He asked himself that he was not the kind of person who was good at innovation, it was okay to do research in a down-to-earth manner, and he came up with an idea with a roll of his eyes, this kind of thing Lu Yang couldn't do.

"I don't have the ability to do that, so I can recruit people who can. However, the most important thing now is to set the direction of development...... The Internet has entered thousands of households, and more and more things can be done online. In the future, the Internet is bound to have a more profound impact on people's lives. What is most needed for me right now? ”

Lu Yang didn't want to be ambitious, but thought about his own situation.

"Publicity, using the Internet to do publicity. In addition, Tianxin Technology's products can also be sold through the national market. ”

Lu Yang is also a young man, and after learning about the Internet, he was quickly attracted by Taobao's model. In his opinion, although many people still have some doubts about Taobao at present, after all, there is no physical store to buy things at ease. However, Taobao's low price is its killer feature. This C2C model eliminates many links in the flow of goods and gives consumers the greatest benefits.

However, the biggest problem with online shopping at the moment is the problem of fakes. Taobao, as the first online shopping platform in China, naturally cannot be avoided.

"The development of Taobao is really good, with ultra-low prices, abundant supply of goods, and active consumers...... However, many people choose to shop online, but they are not very at ease with Taobao, they are worried about buying defective products and buying fakes. If there is an online shopping platform in China that can guarantee that its products are genuine, and the price is lower than that of ordinary physical stores, will there be development prospects? ”

Lu Yang thought about it in his heart, but he didn't know that there was already a company doing this in China, and that was Jingdong Mall. In June this year, Jingdong Multimedia Network officially changed its name to Jingdong Mall, making every effort to develop the domestic B2C market, and at the same time preparing to establish logistics centers in Beijing, Shencheng and Yangcheng, which will be scattered throughout the country.

After thinking about it for a long time, Lu Yang suppressed this idea. After all, he is not familiar with the field of online shopping, and it is impossible for him to raise his feet and step forward as soon as his head is hot. However, this idea was written down in his notebook, and he would definitely realize it if he had the chance.