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"Accident?"

Leaning back in his high-backed chair, Murphy looked at Carla Firth, looking very concerned about this matter, no matter what, "City of Chaos" is a film directed by him, "Could it be that China Film Group is going to owe the film revenue again?" ”

Frankly speaking, China Film Group's reputation in Hollywood is really not very good, like arrears of account sharing has been done more than once and a half, the problem is that Hollywood movies want to really make a difference in the market over there, and China Film Group is a hurdle that cannot be overcome. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The reality of the market is here, and there are hundreds of millions of potential consumers over there, and Hollywood companies can't afford to give up, and sometimes they can only make a certain amount of compromise.

Of course, the second WTO negotiations between China and the United States are just around the corner, and the cultural industry, led by films, is an important part of the negotiations.

Murphy thought that China Film Group was going to repay the debt again, anyway, it was not once or twice, but he didn't expect Kara Firth to shake his head directly, "No, it's more serious than this." ”

"Huh?" Murphy was puzzled, "Is it more serious?" ”

He seemed to think of something, but for a moment he didn't have a clear idea.

"'City of Chaos' got about 121 million RMB at the box office over there this time, and it got the best box office result of a film you can release there."

Carla Firth picked up the water glass, took another sip, sighed, and said, "However, according to our survey, this box office figure should increase by another 10 million to 15 million RMB." ”

"It turns out that "City of Chaos" has such a good box office performance over there." Murphy didn't have much hope, so he didn't care, "It's much better than I expected." ”

Carla Firth shrugged, "It would have been better if someone hadn't stolen some." ”

Hearing this, Murphy's vague thoughts just now instantly became clear, "You mean that "City of Chaos" was stolen from the box office over there?" ”

Murphy is no stranger to stealing box office, even in North America, where regulations are strict, but it is relatively rare, and the market on the other side of the Pacific is just starting, and he vaguely remembers that the news about stealing box office has been exposed many times by the media when he lived on the other side of the ocean, including the production and distribution companies of the injured party bombarding the 'black heart' theater chain.

Murphy frowned slightly, "Is there definite evidence?" ”

No one would be happy about this kind of thing.

"No ......" Carla Firth shook her head, "The other party did a better job, it was not a simple ticket exchange, we found some clues, but we couldn't get accurate evidence, we are outsiders after all, if China Film Group doesn't exert its strength, there is no good way." ”

Murphy nodded, vaguely remembering that many Hollywood movies had suffered in this regard, and it seemed that China Film Group had not come up with any strong measures.

Carla Firth added, "At present, I have asked the people from the Far East branch to contact China Film Group, and James is also contacting the people of the WTO negotiation team in the United States to put pressure on the other side as much as possible." ”

She stood up, "Always think about the future." ”

Twentieth Century Fox is not a one-size-fits-all deal over there, and it certainly won't sit idly by and watch this continue to happen.

After Carla Firth left, Murphy sat here and recalled his memories of the situation, and the stolen box office would definitely affect the box office dividends of his director, but it seemed that there was no good way to do it.

The best way is for Hollywood's six major companies to unite and put pressure on the WTO negotiating team in the United States.

But he clearly remembers that it seems that in the next few years, box office stealing will still be endless on the other side of the Pacific.

Stealing the box office refers to the behavior of movie theaters to conceal the number of movie audiences, which is a common phenomenon in the film industry, which is caused by various reasons such as different share ratios, and movie theaters can seek personal interests by stealing the box office, causing damage to film producers and distributors.

Murphy's mentor once gave these students a very simple and straightforward example.

A typical box office steal is to let people take the ticket of movie A to watch movie B, so that the box office of movie B is counted as movie A. And then there is the handwritten ticket, as long as it is not typed, it will not be entered into the ticketing system, and after waiting for the ticket to leave, it will secretly issue a ticket for a movie, and the high-end point is to modify the data of the ticketing system, but his mentor has only heard that the technical content is too high, and there is basically no possibility of realization.

Now the audience is smart, the box office is not so easy to steal, giving people tickets for movie A to let people watch movie B Everyone basically knows that this is stealing the box office, and the rest is the problem of reporting or not reporting, the risk is too great.

These are the most rudimentary means of stealing the box office.

Just like the mold that grows in the shadows, "stealing the box office" not only brings great harm to the film and the filmmaker, but what is even more terrifying is that it is quietly corroding the industry.

Generally speaking, the industry on the other side of the ocean can be divided into three parts: producers, distributors and theaters, and the three parties generally have a clear agreement on the proportion of the shares, but the business can never escape a profit, and stealing the box office is caused by the strong profit-seeking psychology of these three parties.

In order to obtain their own interests, the theater chain adopts various means to compress the actual box office, and the invisible box office that is hidden in the snow can be enjoyed exclusively by the theater, without the need to share the account with the filmmaker.

When it comes to the means of compressing the actual box office of the movie, the theater chain can be described as painstaking, and the more rudimentary methods include handwritten tickets, ticketless admission, and invalid ticket admission. These types of movie tickets are not included in the actual box office of the movie, but the theater chain actually collects the audience's movie ticket money.

This simple method of monopolizing the box office has always been favored by theaters, but unfortunately, the danger factor is very high, because the censorship and supervision of the filmmakers on the ground are not easy to dodge.

With the strengthening of the supervision of the filmmakers, the practice of the cinema chain is also constantly "innovating", and the number of "bundled packages" has appeared.

For example, if the minimum sales ticket agreed between the theater and the film company is 30 yuan, under this premise, if the ticket price of a single movie in the theater is 40 yuan, then the 40 yuan must be shared with the filmmaker; However, if the movie ticket + popcorn + drink is bundled and the price is increased to 50 yuan, of which 20 yuan is counted as the price of popcorn + drink, and the remaining 30 yuan to reach the lowest ticket price is the movie ticket price, then the theater only needs to divide the 30 yuan with the film, and the 20 yuan of popcorn + drink can be included in the theater's personal income.

The cinema chain is far more than a bundled package, the cinema bookkeeping and accounting dual system can be described as another strategic upgrade to steal the box office, and the cinema billing system is networked with the national box office monitoring system, which is also the main source for the public and the filmmaker to know the box office information of the movie.

Another box office system, the accounting system, is set up by the theater privately, and the power of this system is that it can also go out to play movie tickets, but the box office is swallowed by the theater itself.

In this way, the filmmaker seems to have become a simple sheep deliberately murdered by the theater, but things are never so simple, and it is not uncommon for the filmmaker of a certain film to combine with the theater to steal the box office of another movie of the same schedule.

Film side + cinema line, in the words of the other side of the Pacific, "unity" is strength

Indeed, cooperation means a win-win! If there are two popular movies A and B, which are released on the same schedule, and movie A promises to give the theater 10% of the box office revenue, while B is willing to give 20% of the box office revenue, the theater will undoubtedly prefer movie B because the share is higher. In order to attract more viewers to watch movie B, the basic practice of the theater chain is to increase the ticket price of movie A and reduce the ticket price of movie B at the same time.

But if this fails, the theater chain will choose the ingenious method of stealing the beams and changing the pillars, and cooperate with the producers of Movie B to steal the box office of Movie A. The specific method is to make an agreement with the audience to sell the movie tickets of movie B to the audience at the low price of movie B, but what is played is the movie A that the audience wants to see.

In this way, the audience saw their favorite movies at a low price, the theater got a high share, the B movie producer had a bright box office result, and the A movie producer always felt that something was wrong.......

In addition to stealing beams and changing pillars, transferring and moving, it is more of a disguised stealing of the box office, for example, the filmmakers have also come up with a series of methods such as increasing the number of films and rebates and chartering tickets to lure the Profit-seeking Cinema Line to cooperate with it.

Compared with the previous ones, in the film market on the other side of the Pacific Ocean, this kind of "disguised" stealing the box office is not uncommon, as long as you have a little understanding of the film industry, you can see too much.

For example, the box office champion brushed out by the ghost field and so on.

There is also a kind of stealing the box office, which is a hard task and indicator that everyone knows well, but is helpless, and is pressed from above to below.

A typical color film that Murphy once watched, during its release, this obviously old-fashioned and outdated film actually beat many popular commercial films in one fell swoop, and within a period of time, it won nearly 25% of the national box office with 10% of the film schedule......

Murphy saw the gossip at that time, for the film, the seven major yamen red-headed documents clearly demanded, "The distributor should give the maximum concession." ”

On the evening of the second day of its release, a task table even appeared on the Internet, which completely showed the quota and indicators of the film's screening and box office that each theater chain needs to achieve, among which the Chinese theater line has the highest task amount, reaching 40 million; Wanda Cinema Line should reach 38 million yuan according to the requirements in the table; In third place is the Southern Cinema Line, with a task of 30 million ......

Someone even broke the news that in order to complete the task, some theaters issued all movie tickets throughout the day were movies of this color.

Of course, no one will admit this kind of thing, and no one will pursue it, the routine inside is too deep.

For any market, stealing the box office is a huge stumbling block in its way forward.

In an emerging film market, there are always some incomprehensible places, and stealing the box office and the like is not strange, and Murphy has seen even more peculiar things. (To be continued.) )