Because of the industry that Ross is engaged in, drugs will definitely appear frequently in the film, and Murphy has already made a film that involves a lot of drug scenes, and some of the methods in "The Wolf of Wall Street" can now be used, such as using vitamin powder instead of Gu. Axe handle. alkali, in this way, those scenes of drug use in the shooting can be realistically reproduced, and it will not affect the actor's body. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Rose was born in the '70s, and Murphy didn't shoot his life, but captured key events from the '80s to the turn of the century, and after some discussion with Philip Raschel to give the film a feel of the '80s and '90s, Murphy decided to abandon digital technology in favor of film cameras.

As he said before, whether it is new technology, or old technology, it is at the service of the film itself.

Of course, for a film with a small investment like this, Murphy will not use an IMAX camera, but will use the most ordinary 35mm film.

But the rapid development of digital technology has affected the production and sales of film, and the number of films produced by Kodak each year is decreasing dramatically, and there are rumors in the industry that Kodak is likely to completely discontinue film in the next few years, which is definitely not good news for directors who prefer to use film.

Fortunately, although the price of film has increased slightly due to the decrease in quantity, it is not something that the crew cannot afford, and Murphy only set aside a month to a month and a half of shooting time for this film, and will not shoot thousands of minutes of footage like shooting commercial masterpieces.

After firmly establishing the original production concept, the idea of the film became clearer and clearer in his mind.

Cameras, props, costumes, lighting equipment, 35mm film, cars, funds, sets, site visits...... One job after another was prepared, and by late August, Murphy had also confirmed the cast, with Robert Downey Jr. as Diego Rose, James Franco as a cop with collusion with Diego Rose, Jonah Hill as Diego Rose's bookkeeper, and Tyrese Gibson, who passed the audition, as a bald black man......

In addition, Margot Robbie also joined the cast and played Rose's first love.

The crew's preparations are also in the final stages, and Murphy expects the film to start shooting in Los Angeles by mid-September at the latest.

At the same time, "City of Chaos" also quietly dropped from North America, and after more than 20 weeks of screening, the final North American box office of this film not only exceeded the $250 million mark, but also clashed with $260 million in one fell swoop, accumulating a total of $261.27 million.

The outstanding performance in North America has also boosted the global box office, and the film's screening in overseas markets has basically ended, and the remaining small markets can get extremely limited box office figures, which currently reach $588.5 million worldwide.

However, the film is unlikely to break the $600 million mark.

Such box office figures will not allow Twentieth Century Fox to recoup the total investment of $300 million in production and publicity, but fortunately, the film still has peripheral income, according to Twentieth Century Fox's estimates, after the film is released on DVD next month, landed on TV stations and entered online channels, it will recover its cost within a month to a month and a half.

In any case, although this film will not make Twentieth Century Fox a lot of money, it is not a problem at all to recover costs and generate a certain amount of profit.

Compared to the successful performance of "City of Chaos", the performance of "Thor" released at the same time was much worse, the film disappeared from North American theaters as early as the end of July, and Marvel Studios finally announced a North American box office figure of $138.9 million, and the global box office is currently less than $300 million, and it is unlikely to exceed $300 million.

Murphy heard Robert Downey Jr. mention that there was a huge controversy within Marvel Studios about the character of Thor, and a group of people led by "Avengers" director Joss Whedon advocated cutting all the shots about Thor so that the character would drag down the whole film.

But Kevin Feige is a person who understands and is adamantly opposed to doing this, and "The Avengers" has already been filmed, and a considerable part of the post-production has been carried out, if the character of Thor is removed, it means that a lot of reshoots will have to be made, and the post-production that has already been done will have to be reversed.

Such a dispute ended after Kevin Feige received the full support of Walt Disney, and according to Robert Downey Jr., Joss Whedon was removed from post-production by Kevin Feige, and he took over the post-production of "The Avengers" by himself.

Murphy and Robert Downey Jr. both think it's normal, there are very few directors in Hollywood who have the final editing rights, and most directors are just on-site acting and shooting directors.

The time for the start of filming is getting closer and closer, and Carla Fez, who is in charge of this project, also came to the crew to communicate with Murphy about the promotion of the film, after all, the film started late, and if it wants to make a difference in the awards season, it must be promoted enough.

In other words, it's about advertising in the right way.

"We scientifically summarized the situation of the previous award seasons, "Carla Firth doesn't have to talk nonsense with Murphy, you can just say anything directly, the friendship between them will not become an obstacle to cooperation, but can improve work efficiency," especially after analyzing the law of media communication and public attention, combined with the film sales cycle, it was decided to adopt the 'five-level communication' scheme, when you finish the production, through various publicity platforms, improve the awareness of the film, extend the social attention period, and maintain the popularity of the film. ”

"Yes." Murphy has no problem in this regard.

Although the investment of Twentieth Century Fox is not high, it has raised as much as 25 million dollars, and since there is investment, of course, if you want to see the output, publicity and promotion are essential.

Carla Firth pushes a plan in front of Murphy, who opens it and looks at it, but it is only a rough outline of the promotion, and there is no detailed details.

"Wave 1: 2 weeks before the film's release, news will be released through print media."

"Wave 2: 2 weeks after the release of the film, the topic of traditional media hype."

"Wave 3: TV and radio broadcast intensively from two and a half weeks before the release to two days after the film's release."

"Wave 4: From 2 and a half weeks before the release of the film to 2 months after its release, the network continues to track and report."

"Wave 5: 8 weeks after the film's release, the magazine intensified and extended the heat period in preparation for the Oscars."

Although the specific content will depend on the situation at the time, such a framework is also a guarantee that the film will receive enough attention during the awards season.

Such promotion is a must, and for any film with a certain ambition, advertising is essential.

Advertising has the functions of informing, persuading, reminding, reinforcing, etc., most of the advertising is to inform and persuade in the early stage, and when the brand is relatively large, it needs to be strengthened.

These are also applicable to the film industry, Murphy will not feel that the brand of Murphy Stanton's works is so big that it does not need to be promoted, and how well-known is it compared to Coca-Cola? How is it better than McDonald's? How is it better than Louis Vuitton?

They never gave up advertising.

Therefore, Murphy has never been pretentious, thinking that his appeal is enough, and there is no need for publicity and promotion at all.

On the contrary, in his cognition, publicity and promotion are necessary.

First of all, the Hollywood film market is so competitive, and consumers are so easy to be abducted, if others advertise and he doesn't do it, then consumers will pay more and more attention to your competitors and choose to ignore him, then he is a tragedy.

Secondly, many times, the consumer's behavior of choosing a movie is very random and accidental, he doesn't remind him from time to time, and he doesn't strengthen the image he has in the consumer's head, then they are likely to slowly forget him, don't think how loyal the user is to him as a director, or pessimistic.

In addition, the market for Hollywood movies is constantly expanding and changing, if he doesn't advertise, then new consumers will be pulled away by opponents, and he will guard those old users for the New Year.

In addition, the market changes, and the related advertising strategies must also change, you know, advertising is often not only for sales, but also for brands, and concepts, the bigger a movie brand, the more attention needs to be paid to these.

Of course, film advertising is not about innovation, just like Carla Firth's rough plan, the first thing is to see if it matches Murphy and the film's potential consumer group.

After all, this "Diego Rose" is not a popular type of film, even among independent films, it belongs to a relatively niche genre, and it must find its own positioning.

Originally, Murphy considered whether the film should change its reputation, just like the film in which Julia Roberts won the Oscar, the name "Erin Brockevich" could not sound as good as the title of "Never Compromise" translated across the ocean, but after working with Gal Gadot, Robert Downey Jr. and Carla Firth, he gave up such an idea, and instead named the title directly after the person like "Erin Brockevich".

This is also a common method used in some Hollywood biographical films, and to a certain extent, it is also convenient to promote with production and distribution companies.

"How to maximize the effect of advertising is what Hollywood companies dream of."

After talking about work, Carla Firth chatted with Murphy, "Especially in this era when online and offline advertising costs are skyrocketing." ”

"Luckily, I don't have to pay for advertising." Murphy casually joked, and then asked, "What have you been busy with for more than half a month?" I didn't see you much. ”

Carla Firth stood up and went to grab a glass of water herself, and when she came back, she said, "There was some surprise at the box office of 'Chaos City' on the other side of the Pacific. (To be continued.) )