"You're saying someone is doing tricks on our sales channels?"

In an office building in Zhongguancun, Lu Yang frowned slightly, and across the desk, Su Yan's face was not very good.

Last month, considering the importance of the Beijing market, Lu Yang opened a branch in the capital, for the time being, the branch is only responsible for the marketing of "Starry Sky" and "Nebula", and Su Yan is temporarily in charge.

However, after the listing of "Nebula", Su Yan found that many dealers who had been talking about it suddenly changed their hexagram and removed "Nebula" from the shelves, and then there was a faint sign of boycotting "Nebula". This made Su Yan vigilant. Although MP3 is not as big as the mobile phone market, however, the profit should not be underestimated. Moreover, with its excellent design and outstanding performance, the "Nebula" has won the trust of customers, and its sales continue to rise. In this form, cooperation should be more smooth.

"Who do you think it will be?" After Lu Yang experienced the matter of Tianxin planting, his whole mentality was much calmer, and even in the face of unknown enemies, he would not panic.

Su Yan shook her head and said, "Boss, it's hard to say. Shopping malls are like battlefields, and this kind of thing is all too common. And we have nothing to do with the capital, even if we find out who is behind the scenes, I'm afraid it won't be useful. What I'm most worried about right now is not the 'nebula', but the 'starry sky'......"

Lu Yang understood what Su Yan meant, if someone targeted Tianxin Technology, he would definitely not just destroy the sales of "Nebula".

Lu Yang's face remained unchanged, and his expression was calm: "What you said is also reasonable, the entire domestic market is so big, and if Tianxin Technology wants to rise, it will inevitably squeeze the living space of others." However, we are not afraid of head-on competition, nor are we afraid of intrigues. Isn't it just a sales channel, others don't cooperate, we build it ourselves! ”

In fact, Lu Yang has long had the idea of building his own sales channel. Coming from a sales background, he knows very well that the sales channel is extremely important for any product. The wider the sales channel, the greater the advantage of the product. There is a good saying, "There is no bad product, only bad marketing, there is no bad marketing, only bad channels", which fully reflects the importance of sales channels.

"Boss, is it too late to set up a specialty store now?" Su Yan was very remorseful in her heart, although this incident had nothing to do with her, it could also be regarded as a mistake in her work.

Lu Yang thought for a while: "It's really a bit tight...... By the way, Zhu Guo has three specialty stores in the capital, one of which is in Zhongguancun. In this way, I said hello to Zhao Tai and asked him to transfer this store to Tianxin Technology, and then decorate it a little, and it can be used within a week, and there is no way to lose a week. ”

Saying that, Lu Yang is still very distressed. Now the sales of "Nebula" are in the explosive period, and it has only been on the market for more than a month, and more than 100,000 "Nebula" MP3s have been sold in the Beijing market alone. This number jù is much stronger than the original "starry sky" table. Same as "Starry Sky", "Nebula" is still aimed at the domestic mid-to-high-end market, a memory 16G "Nebula", the price is about 800 yuan, 8G is cheaper, the price is 699, and foreign brands such as Samsung, Apple, etc., "Nebula" has a larger memory and a more affordable price.

Moreover, the use of cloud porcelain as a shell of the "Nebula" is also very attractive. Cloud porcelain is white, smooth, lightweight, but also resistant to falling, and the shell made of metal is beautiful and fashionable, and has won the praise of many people.

"Boss, in order to make up for the loss of this week, we can also sell on the Internet......" Su Yan agreed to Lu Yang's plan to set up a store, and at the same time added a point.

"Online sales?" Lu Yang didn't think about this, "You said on Taobao? ”

In 07, Taobao has become the leader in the domestic C2C field, in 06, Taobao's trading volume reached 16.9 billion yuan, and in 07 it soared to 43.3 billion! This amazing growth rate has led to the development of domestic e-commerce, so much so that even if Luyang has not shopped online, he has heard of it.

Su Yan said seriously: "Yes, we can use online sales as a supplement. In the past two years, e-commerce has developed rapidly, and more and more people have begun to shop online, and within a decade, online shopping will become a mainstream shopping method. ”

Lu Yang is not clear about the development of online shopping, but he trusts Su Yan's judgment.

However, Lu Yang still has some thoughts on this matter.

"Su Yan, in the domestic e-commerce field, in addition to Taobao, which other companies have better prospects?"

Su Yan didn't think about it: "In addition to Ma Yun's Taobao, I am most optimistic about Jingdong in the capital." ”

As a marketing expert, Su Yan has a special understanding of online sales, in Su Yan's view, the domestic e-commerce market Taobao has become a general trend, as long as you don't make fatal mistakes, you will definitely be the hegemon in the field of e-commerce in the future. Other potential threats to Taobao are only JD.com,Jingdong's market positioning is clear,Clear development goals,Strength,Focused,Although it is still relatively weak at present,But sooner or later it will be able to grow。

"You say, can we take a stake in an e-commerce company?" Lu Yang said suddenly.

Lu Yang, who has experienced two betrayals, no longer dares to trust others lightly. Last year, Meifu Supermarket gave Lu Yang a heavy blow and almost broke Tianxin Planting. Now, the partners in Beijing have slapped Tianxin Technology in the face. These two things frightened Lu Yang, and he secretly swore in his heart that his career would never be controlled by others in the future.

Therefore, even if he wants to develop online sales channels, Lu Yang will not adopt the same way of cooperation as before.

"Stake?" Su Yan was slightly surprised, but after thinking about it carefully, she felt that what Lu Yang said was completely feasible.

"Yes, we can no longer hand over the decision of the sales terminal to others, offline we have to establish our own brand stores, this can cooperate with Tianxin planting company, Zhuguo's direct stores have been all over the major provincial capitals. We can't put online channels, since online shopping is a trend, we will follow the trend. However, we are not professional enough in this area, and investing in an e-commerce company is the best option. ”

After two years of ups and downs in the business world, Lu Yang has become more and more mature and has considered the problem more comprehensively.

"Boss, I think it's okay!" Su Yan was also a little excited, "Online sales will also be a leg of our marketing in the future, online and offline two legs, sales channels can be regarded as truly perfect!" ”

Lu Yang smiled: "Since you also agree, then do so." Which company do you think we should take a stake in? ”

Su Yan didn't think about it: "Jingdong! ”

Lu Yang motioned for her to continue, and Su Yan continued: "In the field of domestic e-commerce, the most successful is undoubtedly Taobao. However, Taobao has a big business and complex equity distribution, so it is difficult to buy shares. Moreover, Taobao is C2C, the variety of online goods is too miscellaneous, and all kinds of fake parallel goods also reduce its credibility, which does not match the purpose of our company. ”

"As for JD.com, this company has been following me for a long time, and it is developing rapidly. In June last year, JD.com officially changed its name to JD.com Mall and made every effort to expand the domestic B2C market. Moreover, they have just received investment from Today's Capital and are about to make a big difference. JD.com's market positioning is for electronics and home appliances, which is very much in line with our needs. ”

"Unlike Taobao, JD.com adopts a self-operated model and claims to eliminate fakes. Although JD is still relatively weak and its market share is not high, I believe that with the development of e-commerce, JD will become one of the giants sooner or later. ”

After listening to Su Yan's words, Lu Yang also had a strong interest in JD.com.

"You just said that JD.com has just raised funds, so do they still need funds now?" Lu Yang asked.

Su Yan said with a smile: "Boss, Liu Qiangdong, the head of JD.com, regards Ma Yun as a competitor, and now JD.com and Taobao are several orders of magnitude behind." If someone is willing to contribute, I believe that Liu Qiangdong will definitely not turn it away. If you want to defeat Taobao, JD.com needs more than ordinary. ”