JD.com's headquarters is in Beijing, not far from the branch of Tianxin Technology.

At this time, the scale of Jingdong Company was not large, including Liu Qiangdong, there were less than 100 people.

Although the company is small, Liu Qiangdong has lofty goals. In 07, JD.com's annual sales reached 80 million, making a name for itself, and successfully introducing the investment of Today's Capital, which injected a total of $10 million into JD.com in two installments.

With money in hand, Liu Qiangdong made frequent moves, and it didn't take long for the $10 million to bottom out. For this reason, Liu Qiangdong is also a little distressed.

Liu Qiangdong has a clear plan for the development of JD.com, and in terms of model, JD.com has adopted a self-operated model and established its own logistics system. In particular, self-built logistics, this is Liu Qiangdong's national strategy. However, the construction of logistics has also exhausted JD.com's funds.

Today's JD.com's operating income is very meagre, and it cannot support the company's expansion at all, which is also a strategy of Liu Qiangdong. In the early stage, he did not have high requirements for profits, but focused on expanding market share. I have to say that Liu Qiangdong's vision is very far-sighted, however, if he wants to realize this strategy, he also needs the support of capital.

If this were not the case, how could Liu Qiangdong, who has always been tough, compromise with today's capital?

Seeing that the $10 million was about to run out, Liu Qiangdong was also anxious and began to frequently contact venture capital funds. However, those venture capital funds are not optimistic about JD.com, and their valuation of JD.com has also dropped again and again. Many people think that JD.com's gross profit is low, its operational results are poor, and its prospects are worrying. Coupled with the fact that the shadow of the financial crisis has gradually emerged, venture capital funds have become more cautious.

As the boss, Liu Qiangdong knows very well that if this shape continues, JD.com's capital chain will not last long and will be broken. Once the capital chain is broken, can JD still hold on?

The outside world has paid attention to these situations, and many media have reported them, but these have not dispeld Lu Yang's idea of becoming a shareholder of JD.com.

Before leaving, Lu Yang asked Su Yan to send a letter in the name of Tianxin Technology Company and agreed on a time. When he received the letter, Liu Qiangdong thought that someone was joking with him. After repeated confirmation, Liu Qiangdong believed it.

"Why would Tianxin Technology, the emerging mobile phone giant, be interested in JD.com?"

Liu Qiangdong was a little puzzled, but this did not hinder his good mood. During this time, I continued to come to promote JD.com, but those venture capital funds were not eye-catching, and today, there are actually rich people who take the initiative to come to the door, this kind of good thing, how many people can encounter?

……

In front of Jingdong headquarters, Lu Yang and Su Yan got out of the car and saw a person walking over, this person was full of energy, and his movements and demeanor were very neat, like a wind and thunder.

Lu Yang and Su Yan glanced at each other and immediately recognized that the person who came was Liu Qiangdong.

Liu Qiangdong also recognized Lu Yang, both of whom had appeared in front of the media.

"Hello, Mr. Lu, welcome to JD.com!" Liu Qiangdong stretched out his hand first, with a smile on his face.

Lu Yang held his hand: "Mr. Liu, I am fortunate to be happy." ”

"This is Su Yan, our company's marketing executive." Lu Yang introduced Liu Qiangdong.

After the greetings, the three entered JD.com's office building. Along the way, Lu Yang can feel that there is a deep crisis hidden behind JD.com's vigorous development, which can also be seen from the depths of Liu Qiangdong's eyes.

However, these did not make Lu Yang look down on JD.com.

Liu Qiangdong and Lu Yang are both straightforward personalities, and after saying a few words, they got to the point.

"Mr. Liu, we are here this time to invest in JD.com!" Lu Yang's speech was straight to the point, without any twists and turns.

Liu Qiangdong likes this style of speech, and he himself is like this.

"Mr. Lu is honest enough, and I personally welcome Mr. Lu's capital injection. However, JD.com has other shareholders, and we still need to discuss this matter. Liu Qiangdong spoke quickly and his attitude was very clear.

Lu Yang expressed his understanding of this.

"Mr. Liu, I noticed that JD.com seems to be in trouble recently, although sales are growing rapidly, but the company has been losing money, I don't know what you think." Lu Yang suddenly asked, this question, he also has an exquisite component.

Liu Qiangdong naturally heard the meaning of Lu Yang's words, in fact, this question has been asked by him recently, and the question is about those venture capital funds.

"Mr. Lu, Jingdong is indeed facing some problems at the moment, but I don't think it's a dilemma......" Speaking of this topic, Liu Qiangdong's whole momentum has changed, just now he was still a gentle and elegant image, at this time, he is more like a warrior.

In the next half hour, Liu Qiangdong talked endlessly about the problems faced by JD.com and his own solutions, and at the same time, repeatedly emphasized JD.com's development plan and goals. When he said this, his eyes were full of determination and confidence, as if he was in control.

Lu Yang nodded as he listened. Su Yan smiled, of course she was also listening to Liu Qiangdong's words, but Su Yan was thinking more about whether she could successfully invest in JD.com this time. Looking at Liu Qiangdong's hard-working speech, Su Yan knew in her heart that the matter was already halfway through. The more Liu Qiangdong expressed this way, the stricter Jingdong's problem became.

"Mr. Liu, I don't know what your valuation of JD.com is?" Su Yan waited for Liu Qiangdong to finish speaking, and suddenly asked.

Liu Qiangdong's face did not change: "Jingdong was made by me, let me value it, my answer is priceless!" ”

Su Yan's face was gloomy: "In this way, Jingdong has no need for financing at all!" ”

Liu Qiangdong said with a stern expression: "Since it is financing, it will be according to the standards of the market, and the valuation of Jingdong is not done by me, and everyone needs to agree with it." ”

Lu Yang nodded, and at the same time had a deeper understanding of Liu Qiangdong, in his opinion, Liu Qiangdong has a very tough personality, even in the face of difficulties, he will never bow his head.

"This is JD.com's latest assessment report." Liu Qiangdong had already prepared and took out a copy of the text.

Lu Yang took the text, looked at it quickly, and then handed it to Su Yan, who looked at it with a sneer on her face: "Mr. Liu, now everyone knows that Jingdong is losing money every day, and profits are still far away, and your valuation of 200 million US dollars is unrealistic." ”

Liu Qiangdong's face was cold, and his eyes were sharp, and Su Yan's two words hit his weakness. Although Liu Qiangdong firmly believes in the prospects of JD.com, JD.com's current table is indeed very dangerous, and Liu Qiangdong insists on building warehousing and logistics, which are investments that cannot see returns in the short term.

Around the issue of JD.com's valuation, Su Yan and Liu Qiangdong launched a heated debate. Although he was financing, Liu Qiangdong's words were still tough and did not give up half a step. Any business negotiation involves the distribution of the most core interests, and everyone must compare it.

However, Lu Yang saw one thing, that is, Liu Qiangdong's desire to control JD.com exceeded his demand for shares.

After more than three hours of meeting, Lu Yang had already recognized Liu Qiangdong and Jingdong in his heart. Especially for Liu Qiangdong himself, Lu Yang believes that he will be a successful entrepreneur.

"Mr. Liu, the matter of capital injection into Jingdong, we Tianxin Technology can agree. As for JD.com's valuation and equity distribution, we can talk about it later. Lu Yang interrupted the debate between Liu Qiangdong and Su Yan, and made a final decision, "I am very optimistic about e-commerce, but we Tianxin Technology will not get involved in this part, we are doing the electronics industry." Therefore, Mr. Liu can rest assured that even if we take a stake in JD.com, we will not interfere with JD.com's operation. ”

Liu Qiangdong listened, but he was a little surprised, in his opinion, Lu Yangnian created such a career at a young age, and he must also be a person with a strong personality, such people are generally used to taking things into their own hands. This is also Liu Qiangdong's biggest worry, he is afraid that Lu Yang will annex JD.com.

Lu Yang disagreed with Liu Qiangdong's worries, he really did not plan to do e-commerce, and the reason why he invested in Jingdong was to protect the sales channels of Tianxin Technology.

"Mr. Liu, no matter how many shares of JD.com are obtained by Tianxin Technology, I assure you that in the board of directors, Tianxin Technology will support you! We can put this into the contract. Lu Yang said solemnly, Su Yan listened, but she was a little anxious, and she wanted to say something but was stopped by Lu Yang.

Liu Qiangdong looked at Lu Yang, and nodded slightly after half a minute: "Okay!" ”