Led by a young man named Paul Wilson, Hayley Allport from Variety walks into a warehouse on the outskirts of the small city of Venice, which is very large but a little shabby, less like a temporary station for the crew, and more like a scrap containment site. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

As Hayley Allport saw, the warehouse was densely packed with many items, including costumes, weapons, props, photographic equipment, and many people were busy packing them up, as if they were ready to be shipped away.

Before coming, Hayley Allport knew that the crew of "Deadpool" was about to go to Sydney, Australia, and she was estimated to be the last person to interview this crew in North America before filming.

Despite meeting two well-known actors, Robert Downey Jr. and Jessica Alba, in the warehouse, Hayley Allport did not stop at all, but followed Paul Wilson directly to the door of a temporary office.

She came here for a clear purpose, which was to interview the film's director, Murphy Stanton.

The young man in front knocked on the door, and a slightly hoarse and magnetic voice came from inside, "Please come in." ”

The door was pushed open and Hayley Allport walked in, then saw a tall young man standing up from behind his desk.

"Hello, Miss Allport." The other party politely came over to say hello, and Hayley Allport gently shook his outstretched hand, "Hello, Director Stanton." ”

At the same time, her professional keen eye quickly swept over him, only to find that this was a man who was difficult to describe.

He is very young, he looks like he is in his early twenties, but he has a temperament that belongs to mature men; His smile was very sunny, and there seemed to be something hidden behind the sun; His demeanor is polite, and the few scars on his face loom but show that the past experience is definitely not as simple as the demeanor.

It is difficult for Hayley Allport to give him a specific description and conclusion, and this person seems to be a synthesis of contradictions.

"You may be seated," her thoughts were interrupted by a voice from the other side, "please be seated, Miss Allport." ”

"Thank you."

With a polite smile, Hayley Allport sat across from his desk and decided not to bother with that, she came over for the interview today, and Murphy Stanton was an unusually young and successful film director with a bright future.

Pulling out her pen and notebook, Hayley Allport asked, "Can we get started?" ”

"Of course." The person on the other side nodded.

Hayley Allport glanced at the question in the book and unceremoniously went straight to the point, "In the huge world of Marvel Comics or the world of X-Men, Deadpool is not an orthodox hero, why did you choose to make such a superhero movie?" Or R-class? ”

"Deadpool is not an orthodox superhero, orthodox superheroes are like that."

Hearing this, Hayley Allport raised her head, and Murphy Stanton posed as Superman Flying, "Orthodox superheroes are always full of positive energy, and Deadpool looks more like a complete ruffian and a hooligan. I think this is a very real and streetwear character, and he is the closest to the audience. ”

"Where's the R-rated film?" Hayley Allport asked, "Don't you think an R-rated movie is too risky for a superhero movie?" ”

"Do you know Deadpool?"

Without waiting for her to answer this question, the other side gave the answer, "Deadpool's ability is not much to say, no matter how you get it, you can't die, it's a pervert; chatter, cheap talk, no one wants to get too close to him; Whoever gives more money can give his life to whomever he wants, and he is notorious; is a sworn enemy with Wolverine; knows that he is a comic character, and he has nothing to talk to the audience, and he makes fun of the screenwriter; likes to wander around, and the most unbearable thing is that he always runs to other comics to kill all directions; Although he wears a lot like Spider-Man and is stronger than Wolverine, he has no sense of responsibility at all. ”

"A lot of the big villain characters in the film aren't as out of the ordinary as Deadpool. But it has to be said that he is funny, with both a superhero side and a freewheeling side. He spread out his hands, "How can such a character be filmed without an R-rated film?" And this is a film for adults, Hollywood has shot too many low-child films for young audiences in recent years, especially superhero movies, adults also need superheroes, everyone has a hero dream in their hearts, this is a more realistic adult superhero movie. ”

After writing down what the other party said, Hayley Allport added another comment at the end - the goal is clear and the concept is mature!

"What about the box office?" She looked at the other side, "There hasn't been a single R-rated comic book movie that has exploded, this film has set a record since you entered Hollywood, and the production cost is $60 million, if the box office of the film is still like your previous films, I'm afraid it will be difficult to recoup the investment." ”

Hayley Allport deliberately said, "Do you really think there will be a market for large-scale superhero movies?" ”

"Yes, I think so." The voice sounded full of confidence, "I firmly believe that this film will grossing at least $100 million in North America!" ”

"What if you can't reach it and fail? She continued.

The answer on the other side was very calm, "My directorial career will be hit hard, and I'm afraid that no one will ask me to make high-investment films in the future." ”

Hayley Allport quickly wrote in her notebook: either subvert the box office or be subverted by the box office!

In the interview that followed, Hayley Allport turned the question to the director's personal side as planned, asked some gossip, and finally left satisfied, ready to go back to the editorial office to write an eye-catching report.

This is an interview arranged by Twentieth Century Fox, and Murphy is well aware of this, so he has been fully cooperative.

Many times, whether the movie is made well or not is the director's business, and whether the first shot can be fired depends on the marketing.

For the sake of "Deadpool", Murphy wanted to do the best in publicity and marketing, and suggested that Twentieth Century Fox should develop some publicity methods with no lower limit and no discipline in a way that suits the characteristics of the character of Deadpool.

The importance of online publicity to a film has been demonstrated by numerous examples over the past few years, and from the very beginning of the plan, Twentieth Century Fox took Murphy's suggestion to use the cross-use and mutual influence of multimedia platforms such as online, print and television media to forcefully launch the film's promotional materials.

According to a pre-planned plan, starting with Robert Downey Jr.'s blog posting Deadpool makeup photos, Twentieth Century Fox has used a variety of means to use online media, GIFs, outdoor billboards, videos, and public service announcements.

In the past, Hollywood commercial films, advertisements were everywhere, children's TV stations, adult TV stations, day, night, subway, restaurants, ...... Wherever you can advertise, you can see advertisements for big-budget movies.

But restricted-level movies are not allowed to do this, and the relevant laws in North America do not allow it.

Twentieth Century Fox is an extremely mature production and distribution company, which has determined the strategy of "promoting the character without mentioning the specific plot" from the beginning, and decisively used its advantages to produce a large number of TV, digital, print, blog and online promotional content for the character of Deadpool, which is not suitable for children.

Whether it is the current pre-publicity or the subsequent pre-release promotion, the vast majority of all promotional materials focus on promoting the role of Robert Downey Jr. as Deadpool to audiences across the United States, but it is only related to this character and never reveals the large-scale plot of the film.

As the actor of Deadpool, Robert Downey Jr. himself has also done his best, frequently revealing himself and Deadpool's cute face in various media, and Murphy asked Philip Raschel's photography team to take countless photos and videos for him to post on his blog.

In addition, Robert Downey Jr. has participated in a large number of promotional activities for the film.

Since signing a contract to star in Deadpool, he has promoted the "atypical" superhero to fans and fans in various ways.

Before Murphy left Los Angeles, he hired a few young actors to shoot a two-minute Halloween promotional special for Robert Downey Jr., which was promoted by Twentieth Century Fox during Halloween and broadcast on many theaters, television stations and online media.

At the end of this month, when Halloween is celebrated in North America, many celebrities visit relatives and friends, and dress up in holiday costumes to be funny. That night, Robert Downey Jr. once again put on the Deadpool uniform and visited the community to lead the mutant children to celebrate the festive season.

It's just that this action to save the world is very unreliable.

Although he said that he wanted to save the world, Deadpool was not the image of a teacher, after ridiculing the children around him, he was poked at the pain point of being a drug addict and squatting in prison, and he was angry and angry, and the whole teaching process was full of all kinds of swear words and corporal punishment.

This is certainly not a heavily homogeneous PG-13 commercial film in Hollywood, and Murphy knows that if this film wants to be successful, it must have its own characteristics, and the entire creative team must bring a deep love to the filming and production process, and must not be afraid to take risks.

With this in mind, he led the entire crew to Sydney, Australia, to prepare to start the filming of "Deadpool" in the Fox Studio, where the set was built.

Since everything was going according to plan, Carla Firth, who came over later, also brought the latest news from Twentieth Century Fox, and they confirmed the release date of the film. (To be continued.) )