Ask for commuter passes and recommended tickets!

A good film, even if there is proper publicity, the audience's word-of-mouth often needs time to ferment, especially for films like "Chainsaw", which have a limited publicity scale, after a one-day release on Friday, and the spread of word of mouth, coupled with the inevitable chain effect of the weekend vacation, starting from Saturday the next day, the attendance rate of this film in 30 theaters across the United States has increased significantly.

Due to the film's market-specific focus, Saturday morning attendance for "Saw Horror" was comparable to Friday night's prime time, and by Saturday afternoon, the audience sitting in the theater where "Saw was showing" continued to grow.

Word of mouth may not be able to significantly increase the audience of a large-scale film in a short period of time, but it can significantly increase the attendance rate of "Chainsaw", which has only 30 theaters, and can be attracted by the words of others, and the vast majority of people who walk in to watch the movie are also horror movie lovers, who often feel extremely satisfied with the film after watching it, and then recommend it to the people around them, so that a virtuous circle is formed.

Moreover, after the Fox Searchlight meeting, the promotion of "Saw Horror" is further strengthened, and the additional funds of $400,000 are indeed not much, but they can do something.

On Saturday night, the average attendance rate in the 30 theaters showing "Saw" exceeded 60 percent!

This kind of ultra-high attendance rate is often only possible for films that are screened on a small scale and have a high reputation among the audience!

Although the weekend is not over yet, Saw has already brought a big surprise.

In this case, the single-day box office of "Chainsaw" on Saturday can be imagined, taking away about $225,000 from 30 theaters in 30 theaters, and the single-day box office is as high as $7,500!

Combined with the previous day's $4,500, only two days of the weekend were used, and "Saw Horror" has already surpassed Fox Searchlight's expected single-theater box office results for the weekend.

Such an unexpected result, coupled with the audience reputation feedback from the research and consulting company, the project team of Fox Searchlight's "Chainsaw" is almost fully mobilized, and it is bound to make this film appear in as many theaters in North America as possible at the beginning of the new week.

"I'm asking for an additional 500 copies!"

In Fox Searchlight's office, Godin Clyde almost shouted into the phone, "The 1,000 copies that have been printed must be delivered by six o'clock on Monday morning, and if you can't, you can hand in your resignation!" ”

He has a relatively mild style, and he can treat his subordinates with such an attitude, and the pressure caused by poor performance some time ago and the surprise brought by "Saw Horror" can be imagined.

Hanging up the phone, Godin Clyde drank a cup of cold coffee as fast as he could, and kept dialing the numbers of the heads of various theater companies.

Fox Searchlight is not a small company without support, behind it is Twentieth Century Fox, one of the six largest in Hollywood, and then there is News Corporation, one of the strongest media companies in North America.

As we all know, an established company like Fox is inextricably linked to theater companies, and as long as a film shows enough potential, some theater companies will definitely give priority to films from Fox when scheduling films.

Not to mention those small theater companies, even the three top commercial theater chains, AMG, Emperor Entertainment and National Artists, Godin Clyde called to try to get more theater numbers for "Chainsaw".

There are not enough theaters and screens, and no matter how good a film is, it can't get a high box office.

On the other hand, "Saw Horror" continued to have a high attendance on Sunday, and an interview with the stunned professor at Columbia University appeared in the relatively prominent pages of the New York Post, and the news made the Fox TV entertainment news with the help of Fox searchlights.

This kind of news will scare off some people, but these people will not like such horror movies in the first place; People who like horror movies will only be attracted, how scary is a film that can scare people unconscious? Why don't you buy a ticket and go in and have a good experience?

Movies are always affected by the social environment, and the traditional plasma horror films in North America can be regarded as a genre with a relatively small impact, and "Chainsaw", which came out a few years in advance, does not violate today's social trends.

Of course, if the release is delayed by a few months, even if it is "Chainsaw", it will make Murphy vomit blood directly......

In the headquarters of Imperial Entertainment Group in Kesville, Tennessee, Chris Velder had just put down the phone when he pressed the intercom and told his assistant, "Let Ronald come over." ”

Chris Wilder, a theater executive at Imperial Entertainment Group, received several calls from Fox Searchlight today, and even once from a vice president of Twentieth Century Fox, who frequently mentioned to him a movie called "Chainsaw"!

Chris Wilder has no impression of this movie, but it can be frequently mentioned by people from these two companies, and in a very sincere tone, he asks Emperor Cinemas to give him enough support, and he must be able to get his hands on it.

A knock on the door interrupted his thoughts, and after Chris Veld said please come in, Ronald with short maroon hair walked in.

"Sit!" Chris Veld pointed to the chair across from the desk, waited for Ronald to sit down, and asked, "Do you know the movie "Saw"? ”

"Hmm." Ronald has also received several phone calls before, and someone has done a PR job on him, and he also has quite a lot of numbers, "A film that Fox Searchlight screened on a small scale in North America this Friday is currently being screened in 30 theaters, and our theater chain now has two theaters showing this film." ”

Chris Veld nodded and asked, "What's the response to the screening?" ”

The cinema company is also a commercial company, and if it is a bad movie, he will not let it appear in more theaters if he says anything.

"It was said that the response was very good, and some people were scared and fainted."

Seeing Chris Wilder's puzzled face, Ronald quickly explained, "This is a horror movie!" ”

He recalled that he had just watched a few jù, and said, "In the past two days, this film has already earned about $12,000 at the single-theater box office, and today, the most conservative estimate this weekend is that its weekend single-theater box office will exceed $15,000!" ”

Hearing the final figures, Chris Veld was slightly moved, the scale of thirty theaters, plus the single-theater box office of $15,000, and the genre of horror films, this is already a rare achievement.

It's no wonder that the people from Fox Searchlight and Twentieth Century Fox make frequent phone calls, it turns out that they have such confidence.

For any distribution company, if the box office of a film is so good, it is inevitable to ask the theater company to add screenings, and the theater company will not refuse, and it can't get along with profits.

Chris Wilder was already considering additional screenings and asked, "Who is the director?" What about the main actors? ”

Ronald thought for a moment, "The director is Murphy Stanton, a rookie director. ”

Seeing Chrisveld's brows furrowed on the other side, Ronald immediately said, "He has a film that cost $300,000 and has won nearly $1.5 million at the North American box office. ”

As if fearing that Chris Wilderd would be less confident, he added, "I got the news from two theaters that showed Saw, and the people at CinemaScore are watching the film too!" ”

“CinemaScore？” Chris Velder's face was puzzled, "When did they become interested in this kind of small system?" ”

Ronald duly explained, "I have a friend who works at CinemaScore, and I called him to ask him, and it is said that this is the job that Ed Mintz personally explained! ”

"Him?" There was a solemnity in Chris Velder's eyes.

"Yes." Ronald nodded vigorously, "Ed Mintz watched "Saw Horror once in a while" and immediately called to ask CinemaScore to conduct market research for the film, and also asked for a special CinemaScore database for Murphy Stanton!" ”

Chris Wilder tapped lightly on the table, "So, Ed Mintz and CinemaScore take this film very seriously, and Murphy Stanton, the little director?" ”

Ronald nodded his chin again, and that was the obvious fact.

"In that case, you go and contact the Fox searchlight." Chris Veld made the decision, "The theaters that withdrew this weekend will give some to "Saw"! If its market response is guaranteed, you can consider continuing to add museums, if it is poor......"

"I understand." Ronald stood up.

On Sunday, the days passed slowly, and darkness enveloped the vast land, and like many special professions, many people were still on the run for work and livelihood.

As the new week is about to begin, the North American film market is also making adjustments according to this weekend's market, and films with declining and unsatisfactory results are gradually reducing their theaters or being directly removed from the screening market.

If you want to add a new museum in time and appear in front of more audiences, support in terms of film copies is indispensable.

In large and medium-sized cities in North America, Fox searchlight crews and people from the companies they employ can be seen, retrieving copies from air cargo companies, rushing into theaters in cities under the cover of night, and delivering copies to theater companies within a specified time frame.

Copies of "Saw Horror" have been shipped to their destination, which also means that after the start of the new week, this horror film will appear in front of more audiences, and it will also usher in a real market test.

In total, a thousand brand new copies were shipped across North America.

And the box office of the first weekend of "Chainsaw" is the main reason why the theater company is willing to expand the screening. (To be continued.) )