Chapter 125: I Want a Thousand Theaters
Today's test subject three, I am very unconfident, or two more, ask for a subscription and recommendation vote!
Walking into the conference room of the Fox searchlight, Murphy found that there were not many people, except for Tony Guzman, who was in direct contact with him, there were a few people he didn't know, judging from the position sitting at the conference table, their position in the Fox searchlight was lower than that of Tony Guzmรกn, and after greeting these people one by one, Murphy sat next to Tony Guzman.
"Mr. Clyde is on other business." Tony Guzman whispered to Murphy, "I'll be here in a minute." โ
Murphy nodded slightly.
"Chainsaw" is just a project of Fox Searchlight, and it is impossible for the other party to put all their time and energy on it, Murphy understands this, and sits here and waits with peace of mind.
From Tony Guzman's attitude of taking the initiative to explain, he can see that Fox Searchlight seems to have changed about himself, which should be a direct result of the film's post-release director.
Just as Murphy was thinking about it, Godin Clyde walked in, he saw Murphy first, and smiled and nodded at Murphy as he walked towards the top of the conference table.
Godin Glade has been mild-mannered in his past negotiations, but he has never had such a genuine smile.
Whether the other party is a polite formulaic smile or a sincere smile, Murphy can still tell the difference.
First Tony Guzmรกn and then Godin Clyde, Murphy already sensed that they and the Fox searchlights they represented were unleashing a certain amount of goodwill, and that change could only come from one side. ใ
"Saw Horror" achieved relatively good results in yesterday's test screening!
At this time, Riley Fields from the marketing department of Fox Searchlight hurriedly walked into the conference room, and when they saw Murphy, they also smiled and nodded in greeting.
The theme of the conference was "Saw Horror," which had just begun to be screened, and after a few innocuous remarks, Godin Clyde went straight to the specific number that the film had achieved yesterday.
"After a one-day screening yesterday, "Saw Horror" won a box office of about $135,600 on 30 screens in 30 theaters, and a single-day single-theater score of $4,500!"
He was obviously in a good mood, and his voice was exceptionally bright, "What's more important is that the number of feedback from the audience in the theater yesterday was as high as 89 percent, and the satisfaction rate was 72 percent. โ
Everyone looked to Murphy, the film is still far from success, and now there is undoubtedly a good start, and his ability as a director has also been initially recognized.
With the first day number as a basis, Fox Searchlight has more confidence in Saw Horror, and Godin Clyde said, "I applied to the company last night, and the company gave its approval early this morning, and the publicity cost of Saw will be an additional $400,000!" โ
With that, he turned his head to look at the person at Tony Guzmรกn's top position, "Mark, immediately inform the printer to start printing copies as planned, and I have asked that a thousand copies must be in place by Monday morning!" โ
The man nodded, "I'll do it right away." โ
Murphy understood what this meant, and knew that Fox Searchlight had actually only prepared thirty copies before it was lit.
A distribution company like Fox Searchlight must have a long-term relationship with the printing factory, and the copy printing price given by the other party is far from being comparable to Stanton Studios, even if there is a discount for a large number of printing, how can the price of a copy fall below $2,000, how much is a thousand copies?
Before it has been tested by the market, how could Fox Searchlight rashly invest such a sum of money, Murphy knows that the possibility of failure of "Chainsaw" is very small, but Fox Searchlight has to control the risk, otherwise once the film encounters bad reviews from the audience, the copy printed in advance will become waste.
This circle is so practical, a new work of a director who doesn't have any fame, wants the distribution company to invest huge resources rashly, is that possible?
In meetings like this, Murphy, a non-Fox searchlight member, has no say at all, he is basically listening, and the others basically have no right to speak, Godin Clyde seems to have a mild work style, but in fact he is extremely powerful, completely dominating the meeting, most of the time, he is talking and others are listening.
"Tony ......" Godin Clyde looked next to Murphy, "have you been in touch with the New York Post?" โ
"I've been contacted." Tony Guzmรกn put it as simply as possible, "The head office's public relations department contacted an associate editor at the New York Post, who would be sending a reporter to Columbia University today. โ
He turned to look at Murphy next to him, "Interview the professor who was stunned by Saw." โ
Everyone laughed and turned their eyes to Murphy's side, which can scare people and confirm the director's ability from the side.
If a horror movie can't even be scary, can it still succeed? Here's what they think.
Godin Clyde made a downward gesture, and the conference room fell silent again, and he said, "Morgan, you keep in touch with the theater chain, especially the three major commercial theaters, as long as "Chainsaw" can achieve the expected single-theater box office, I want 1,000 theaters!" โ
Morgan nodded, "I'll do my best!" โ
"Not to do your best!"
The film has shown some potential, and Godin Clyde believes that it has the value of risk, "but it has to be done." โ
Hearing this, Morgan wiped the sweat from his forehead and nodded.
One job after another was assigned by Godin Clyde, and Murphy, a bystander, also saw that the release of a film was more cumbersome than he imagined, and it was impossible to count on some novices to do these jobs, even if it was a Fox searchlight backed by Twentieth Century Fox, it could not easily get a large number of theaters.
Looking at this, he also scratched his head a little, is it really necessary for a leather bag company like Stanton Studios to spend a lot of manpower and material resources to build a distribution department from scratch?
After all, the distribution department is not something that can be set up by just a few people, and the work involved in marketing, publicity, production, transportation, communication and other aspects is too cumbersome, and it is far beyond the scope of a director's control.
Many times, ideas are good, but it's not easy at all to turn good ideas into reality.
After thinking for a while, Murphy shook his head, now is not the time to really think about this, the "Saw Horror" in front of him is the first job.
At the end of the meeting, Godin Clyde finally remembered that there was still a director of the film here, and asked routinely, "Director Stanton, do you have anything to say?" โ
"A little!" Murphy was not polite at all, paused slightly, waited for everyone to look at it, and said, "In the formulation of the new publicity budget, I hope to tilt a little bit towards the Internet." โ
Riley Fields from the marketing department took over, "Director Stanton, we already have plans for this. โ
He looked at a statistical report in front of him, "The publicity you have done on the Internet has really worked very well, and we have also obtained the relevant figures, and the subsequent publicity will be appropriately tilted in this direction." โ
Godin Clyde also nodded to Murphy, and when it comes to Internet publicity, he actually admires this young director, not to mention out of his own pocket, and the effect is surprisingly good, as undoubtedly evidenced by the number of investigative consulting firms.
After Murphy reminded him, he stopped talking, strictly speaking, he just had enough knowledge to get cheap, and if it really came to practical ability, it was far worse than these professionals.
"That's all for today." Godin Clyde was the first to stand up, "Adjournment." โ
The others rushed outside, Murphy was about to leave, but Godin Clyde did.
"Director Stanton."
He stood across from Murphy and offered to reach out his hand, and Murphy smiled and took his hand, "Mr. Clyde." โ
"Call me Godin." He shook Murphy's hand, as if to convey his sincerity, and Murphy also pushed a little harder, "Call me Murphy." โ
The two looked at each other and laughed at the same time, but they had different ideas.
Godin Clyde values him, no doubt because "Saw Horror" shows enough market potential, and Murphy is well aware of this, and will not be carried away by the good attitude of the other party.
Murphy walked to the door of the conference room with Godin Clyde, who said as he walked, "How old are you?" Is there twenty-five? โ
"Do I look that old?" Murphy made a proper joke, and then said seriously, "Not even twenty-two." โ
"It's rare to see a director as young as you." He reached out and patted Murphy lightly on the shoulder, "Especially since you're so talented." โ
Murphy modestly said, "I was just lucky. โ
Walking out of the conference room, Godin Clyde and Murphy were different, and he said, "When this is done, I'll treat you to a drink." โ
Murphy naturally didn't take this kind of polite remark seriously, and said with a smile, "I hope it's a celebration of the success of our cooperation!" โ
The two laughed again.
Leaving the Fox searchlight and returning to the Stanton studio, Murphy dialed Kara-Firth and learned that a New York Post reporter had contacted her, presumably to share her experience of being stunned, and that the Columbia professor had not turned down the interview request, and the interview was scheduled for the afternoon of Eastern time, and would be available in the newspaper by tomorrow morning at the latest.
This is undoubtedly a great publicity opportunity and a gimmick to attract potential audiences, and Murphy hopes that the more people who will be piqued up the better.
Since Fox Searchlight didn't have any crew-related promotional activities scheduled for the time being, Murphy spent most of his time in his studio, closely monitoring the latest market developments for Saw Horror. (To be continued.) )