"Oh?" Lu Yang looked at him with interest.

Ye Wenbing said: "Actually, this thing is not new, in 08, there was a crisis in Qiandu, and it almost ruined the brand at that time." ”

"Tell me more!"

"In November 08, many programs on the national station exposed a large number of false advertisements in the thousand-degree bidding ranking, which made Li Yanhong anxious. Later, Qiandu took a series of public relations measures to tide over the difficulties. After that, Qiandu learned his lesson and launched the phoenix nest system. In the eyes of the outside world, it seems that Qiandu has given up the bidding ranking, but in fact, insiders know that Li Yanhong just changed the bidding ranking to a vest. More than 95% of the revenue of the idle millennium comes from the bidding ranking, how can they give up! "Ye Wenbing has studied Qiandu for not a day or two, and he knows much more about this opponent than ordinary people.

The public's accusations against the 1000-degree bidding ranking are not a day or two. At the beginning, Qiandu was founded by relying on the income of PPC to develop and grow. From 01 to 05, Qiandu's revenue in this area increased dramatically, with a compound annual growth rate of 262%! Even after the listing, the revenue from PPC not only did not decrease in the proportion of Qiandu's revenue, but increased. If it weren't for this, the exposure crisis in 08 would not have hit Qiandu so hard.

It is precisely because of the weakness of Qiandu PPC that Google has developed so rapidly after entering the Chinese market. In 06, Google entered China, and its share of the search engine market rose all the way, and at its peak, it was even able to compete with Qiandu. If it weren't for various reasons, Google would have fully withdrawn from China this year, and many people would believe that sooner or later it would be able to exceed 1,000 degrees.

Lu Yang listened to Ye Wenbing's introduction, and somewhat understood what he meant, which was nothing more than exposing Qiandu again through the media.

In fact, Li Yanhong is also aware of this defect of Qiandu, and he has been seeking the diversified development of Qiandu over the years, in order to change this. It's just that Qiandu was unlucky, and the economic crisis in the first two years delayed their development time in a big way. Ye Wenbing said again, he still admires Li Yanhong in his heart. Both have similar experiences, having both studied and worked abroad. Li Yanhong was able to start from scratch and founded Qiandu Company, which Ye Wenbing admitted that he couldn't do.

"Qiandu Company is not only a search ranking, but also their Achilles' heel." Yu Lei said suddenly.

"Chidu sticker, right?" Lu Yang asked.

Yu Lei nodded: "Yes, Qiandu Tieba claims to be free, and therefore provides a lot of traffic for Qiandu Company, but in fact, there is a lot of catty in Tieba!" ”

"Tell me about it!" Lu Yang Road.

Ye Wenbing and Zeng Man glanced at each other, and the two already knew what Yu Lei was going to say.

"Qiandu Tieba has attracted so much popularity, and naturally it has also attracted the attention of advertisers. Tieba managers make deals with advertisers to collect protection fees for the information they publish. This is already a public matter. As far as I know, this is by no means the personal behavior of the manager of the post bar, and Qiandu Company is also involved! Yu Lei said with great certainty.

Lu Yang couldn't help laughing: "If this is really the case, Qiandu is his own death, one of the most sensitive things for netizens is to be deceived." Since Chidu has given us so many weapons to attack, if we don't use it, we won't be living up to their kindness. ”

Within two days, Ye Wenbing and Su Yan worked out a strategy for this attack on Qiandu. Originally, Ye Wenbing hoped that Lu Yang could get involved and stand up to criticize Qiandu. He wanted to use Lu Yang's influence to attract the attention of the public. In addition, Lu Yang's Tianxin Weibo fans now reach 20 million, and any message can cause a sensation.

However, this plan was vetoed by Su Yan.

Su Yan has always regarded Lu Yang's image as one of the important assets of Tianxin Group, for this reason, she asked someone to carefully create a unique image for Lu Yang, which can be summed up as youth, wealth, technology, innovation, post-80s, patriotism, charity and so on. Let Lu Yang attack Qiandu, of course, the effect is good, but it will also damage his image, which Su Yan can't allow.

Lu Yang agreed to Su Yan's approach, business competition is competition, and everyone has their own means. However, he will have to meet Li Yanhong and them in the future. Therefore, it is best to leave these things to the company.

In less than a week, the Tianxin community began to expose Qiandu's bidding ranking, especially pointing out that Qiandu was providing promotion convenience for counterfeit drug websites and making huge profits. According to the survey, in the chain of interests of counterfeit drug websites, Qiandu has gained 75% of the benefits.

As soon as the news was exposed, it immediately attracted widespread attention. Major domestic websites have reprinted it, and newspapers and magazines have also followed up with reports. All of a sudden, many users who had been hurt by Qiandu PPC posted in the Tianxin community, bitterly saying that Qiandu violated morality for the sake of profit and helped those unscrupulous businessmen to commit fraud, causing a huge sensation.

The next day, Tianxin Network also received cooperation requests from a number of TV stations, wanting to join forces to conduct in-depth reports, and finally Su Yan chose the national station.

The 08 thousand-degree crisis was exposed by the national station, in China, the credibility and authority of the national station is the greatest, and it is very suitable for Tianxin Group to report it.

In less than three days, the state station produced a program based on the evidence provided by Tianxin Network, which was broadcast on "Evening Interview", which was not only very influential among ordinary people, but also concerned by many government officials. As soon as the program was broadcast, news came out from the relevant state departments that in view of the adverse impact of the Qiandu bidding ranking, Qiandu may be investigated in the near future.

Seeing that the effect of this operation was so good, Su Yan and Ye Wenbing were quite encouraged, and immediately began to prepare for the next wave of public opinion attacks.

"Mr. Li, hello." On this day, Lu Yang suddenly received a call from Li Yanhong.

Li Yanhong has had a very bad time in the past half a month, first Tianxin Software made a breakthrough in the intelligent search engine, and the stock fell by 7 US dollars on the same day, and then Li Yanhong released a series of plans for Qiandu, and Qiandu shares rose slightly. However, after the Tianxin community and the national station exposed Qiandu, the decline could not be stopped, and the stock fell by $30 on the same day, setting a record for nearly a year.

The market value of Qiandu evaporated by 2%, so Li Yanhong was not in a hurry. Otherwise, he wouldn't have called Lu Yang.

Of course, Lu Yang knew what Li Yanhong was calling for, but he had already handed over this matter to Su Yan and Ye Wenbing, and he didn't plan to interfere.

Li Yanhong's voice was a little tired: "Mr. Lu, I'm sorry to disturb you." I don't know if you have time recently, I made an appointment with Ali's Ma Yun, and we went to play golf together. ”

Lu Yang smiled: "If it were someone else, Mr. Li would invite me, and I would definitely have time." Coincidentally, I haven't seen Brother Pony for a long time. ”

Li Yanhong said: "Okay, the location is set in Yuhang, just this weekend, what do you think?" ”

"Okay, that's it."

"Is Li Yanhong going to surrender?" Lu Yang thought in his heart, he found Su Yan, Ye Wenbing, Yu Lei, and them to study Li Yanhong's intentions together.

"Impossible!" Ye Wenbing said, "The impact of this exposure is not as big as the one in 08, Li Yanhong carried it last time, how can he surrender lightly this time?" ”

Yu Lei said: "Mr. Ye, I don't think it's really necessary. In 08, the crisis of Qiandu mainly came from media reports, and their competitors were too small at that time. Later, after Qiandu found an opportunity to reconcile with the country, he quickly survived the crisis. This time is different, Li Yanhong knows in his heart that as long as we are here, he doesn't think that it will be easy to pass. ”

Lu Yang asked Su Yan again: "Su Yan, what do you think Li Yanhong's intentions are?" ”

Su Yan said: "What Mr. Ye and Mr. Yu said makes sense, Li Yanhong can start from scratch, of course, he will not be defeated by us so easily." However, Qiandu is in a difficult situation right now, and he definitely doesn't want to fight with us. The most likely, I reckon, is that he wants to seek a rapprochement with us, and to give up other benefits in exchange for our concessions. ”

After listening to the words of the three of them, Lu Yang couldn't make up his mind.

"Forget it, don't think about it, let's see the move. Now we have the initiative, and we will not move if the enemy does not move. As long as we don't make mistakes, I don't believe that Li Yanhong can play any tricks! ”

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