Cheng Jin geared up to accommodate Dai Shaodong's level and play the game that others are good at.

Cheng Si looked at Shang Bai's homepage, he was Cheng Qi's royal lawyer, dealing with Cheng Qi's affairs, and when he didn't have a job, he could be very idle.

Just like recently, the whole life seems to have come to a standstill, and he even thinks that they have entered a state of early retirement, and they can play star cultivation, monopoly or something.

There was one thing that made him a little unsure, he looked at Cheng Jin, Cheng Jin was working on a catalogue of contemporary artists, Cheng Qi gave him this morning. Let him pick out which works have potential.

The price war against Dai Shaodong is just a matter of spending some money for them. So I didn't take it seriously at all, I just waited for how long Dai Shaodong couldn't hold on.

And the other side.

Gu Xi has already reached a consensus with Dai Shaodong, and she will go back to apply for a mortgage, if the real estate certificate still does not come down, Dai Shaodong has to help.

In Dai Shaodong's company, it is already after work, and the employees are scattered.

The table in the large conference room is piled with glasses of all kinds.

"Your market positioning is not clear enough." Gu Xi took the glasses on the table, "These are all branded goods, the profit margin is almost transparent, everyone buys it here, and it is similar to other stores." ”

"Cheaper than us." Dai Shaodong corrected her.

Gu Xi nodded to correct himself, and a smile appeared on the corner of his mouth, "But your store itself has nothing that you can remember." On the other hand, Shang Bai feels about everyone like you. Therefore, as soon as the price war starts, consumers intuitively feel that since the thing is the same, of course, choose the one with the lowest price. ”

Dai Shaodong threw those brands aside, "This is the problem next month." It hasn't been reduced yet, no. ”

Gu Xi shook his head, "This price reduction is just an advertisement, what you have to deal with is the effect caused by this advertisement." Everyone else was drawn to it. Maybe the business is too good, and they only need to give a few symbolic discounts next month. And you're no longer called to Port City,"

Dai Shaodong frowned and was a little irritable, "I'm not afraid to see my grandfather, but I feel a little unlucky in this matter." ”

Gu Xi said, "Everyone wants different results, what people want is to expand market share, and what you want is for you to gain a foothold at home." So let's not think about anything else, just how to take advantage of this opportunity. ”

"How else can I use it? With the price reduction, or use a new concept, the company held a meeting today, someone mentioned yì, it is better for us to use a new concept, what foreign new technology casually packaged. His tone was like that of the company that took care of the packaging.

Gu Xi smiled and shook his head, "It's to be packaged, but it should be for your company itself." Your shop lacks its own identity. ”

"Featured." Dai Shaodong took a pen and circled it on the paper unconsciously, "It is indeed lacking in characteristics." In any line, there must be something to remember. So what do you think? ”

But I heard Gu Xi ask him: "How much authority do you have, can you have the final say in changing the market strategy?" Or did you go home and ask your father? ”

"I can, now like this, my dad can only follow the price reduction. What else can I do, it's just a thicker foundation than anyone. ”

Gu Xi raised his hand to his mouth and pondered, thought for a while and said: "My advice is that you change your business strategy, and in the future, the main force will be professional glasses for teenagers." Now you have a lot of mirrors for children and teenagers, but they have not been promoted as a major selling point. ”

Dai Shaodong immediately shook his head, "How can the main force do that?" ”

Gu Xi said, "Then let me ask you from another angle, didn't you find that this price war is an advantage for you?" ”

"You've said this twice, and if you have something to say, you can say it directly." Dai Shaodong's tone was impatient.

Gu Xi: "How can we talk about your mentality?" ”

Dai Shaodong stood up, and also felt that his tone was too impulsive, so he went to the side to help Gu Xi make a cup of coffee, and came back and put it on the table, "I'll adjust it myself, you speak slowly." ”

Gu Xi sighed, moved the coffee cup and said, "Let me say this, if you go shopping......" She put the two glasses side by side, "These two are about the same." But the price difference is three or five hundred, what do you think? Which one do you think is of good quality. ”

"You get what you pay for...... Dai Shaodong's eyes lit up and he looked at Gu Xi, "I really ignored this." ”

Gu Xi picked up the glasses left and right, and said unhurriedly: "The price is the most intuitive impression, everyone will feel that the higher the price, the better the quality." Shang Bai obviously also thought of this, so the brand products were discounted next month, just to give consumers an illusion. Forget jì to doubt their quality. Because the brand price is transparent, your store has already set them off. ”

Dai Shaodong's hands clenched into fists, "This method is too dirty." ”

Gu Xi said: "Doing business is originally a matter of death and death, just look at the means." She shook the glasses in her hand and said, "The price war must correspond to your target consumer group." It is also the most direct psychological suggestion. I think the quality of the price is high. So I build yì you take this opportunity to push this line of teenagers. Now there is a child in the family, all of them are treasures, and mothers are willing to spend money for the health of their children. ”

"But the audience is limited after all."

Gu Xi shook his head, "A once-in-a-lifetime opportunity, you should step on Shang Bai and make yourself the most professional and high-end in the industry." They lowered the price, and you just raised the price, and let them contrast with your high-end. Since you get what you pay for, let people make a fuss about price and quality. ”

"How can that person believe me, if the price is high, the quality must be good?"

Gu Xi felt that his brain was like wood, "Isn't this just up to your own strategy, adding new elements, and taking the opportunity to launch high-end technology, there are too many ways." Why is it so expensive, just find a reasonable explanation for consumers' questions. ”

"And...... You are mainly trying to find a way out, this is your main task, you are not trying to win, but to win your approval with your grandfather. ”

These words are enlightening.

Dai Shaodong became excited, "Make yourself the first choice for teenagers to wear glasses, and then use this as a selling point to drive other ...... You can try. ”

Gu Xi picked up the coffee and took a sip, "Anyway, you don't have a better way, this teenager's line, you must use your own brand, you can't use brand goods, you will lose the initiative in the future if you use someone else's brand." I build yì you learn from me. ”

Learn her to register abroad to fool people?

Dai Shaodong approached her, "Then I'll leave it to you, register a brand abroad and put it under our banner, and I'll do publicity here." In this way, we turn back and say that we have introduced new products at a higher end. ”

Gu Xi nodded, "The travel expenses are yours." ”

Dai Shaodong said, "As long as you can pass this hurdle, I will thank you well." ”

"Listen first." Gu Xi stood up, packed his things, and applied for a visa the next day, and flew in a few days. Dai Shaodong is busy starting to decorate here, in fact, there is no need to make a big deal, but to give consumers an illusion, the company is about to have a big development.

Within ten days, their new ad and brand were launched at the same time.

The most professional youth glasses, A&C's new brand in collaboration with foreign capital, only starts at 999 yuan.

Shangbai's children's glasses now start at 99 yuan.

999's, that's so upscale!

99…… Can that quality be believed?

Just from the advertisement, he distanced himself from Shang Bai. The contrast is completely formed, destroying the perception of the A&C brand in the hearts of consumers.

Professional, high price. It has become the new image of A&C.

Although the sales volume did not jump all at once, after the price increase, it was a pair of sales, so Dai Shaodong's business was miraculously flat.

By the end of March, this level of flatness had exploded, and the company's advertising had taken shape, and the initial market impact had been formed. An upward trend began to emerge at a glance.

Dai Shengnian is very appreciative of this result, "We have our own clear market positioning, and this is a long-term solution. You're doing a great job. ”

Dai Shaodong was appreciated by his father, and his turnover at the end of this month was already 15% higher. Rejoice and go to please Gu Xi to eat.

And the other side.

Cheng Jin was meeting with Shang Bai's matchmaker, and after he listened, he looked at Cheng Sizhi and was stunned, why couldn't he figure it out.

For a month, not only did he not kick people abroad, but also helped them increase their turnover? It turns out that in the price reduction competition, the other side can also turn defeat into victory by raising prices?

It turns out that you have to talk about tricks to do business?

It turns out that he can't fight Dai Shaodong's means?

Originally...... Well, I lost my first business battle......