Since the early nineties of the last world, if a film wants to sell well, it can no longer rely on the spontaneous word-of-mouth effect, publicity and marketing have become more and more important. Pen % fun % Pavilion www.biquge.info

Murphy knows this very well, so he never minds going into battle in person when he needs to, in order to get attention.

"Superhero movies are more likely to achieve good market results, but a director can't limit himself to just one type of film, which is too unpursuing."

Then, Murphy said of the upcoming "Gone Girl," "Audiences now don't seem to like this kind of film, and they want to be able to watch the whole movie in a 90-second trailer." That's why superhero films are so popular, they're packaged in a uniform package, have the same ingredients, and are very sustainable and very acceptable to audiences. ”

He shrugged, "Once the film gets into a fixed pattern, it becomes very boring, and a superhero as funny as Deadpool is not easy to find in the comic book world. Superhero movies are becoming more and more routine and patterned, and some movies don't think about innovation, but instead bring out the superheroes of the seventies and eighties......"

Murphy shook his head, not naming it, but everyone could tell which movie it was referring to, "I think this kind of old-fashioned movie is boring, and I want to make the kind of film that makes the audience think, analyze, or conjecture." Some film companies look at the audience too naïvely, thinking that if it is a big production, there will be an audience and a market, and the resulting movie is just fast food. ”

As it turned out, Murphy wasn't talking about it.

In late seventies, Warner Bros. co-produced an ambitious work with DC Comics, and "Superman Returns," which DC used to reprove itself as the boss of comic book films, was released on time.

Not only did the blockbuster carry many of the expectations and ambitions of Warner Bros. and DC Comics, but it also set a series of records, such as the announced production cost of $270 million, which is unprecedented in Hollywood, and the first film in the North American film market to open in more than 4,000 theaters.

According to Murphy, Warner Bros. also invested nearly $150 million in publicity and marketing expenses on the film.

This also means that "Superman Returns" won one billion dollars worldwide, and it can't rely on the box office to recover its cost.

Warner Bros. is ambitious, especially CEO Bruce Berman, who directly believes in an interview that "Superman Returns" will set a new North American weekend box office record, and the final box office is expected to be $400 million in North America and $1 billion worldwide.

But when the film was released, it all became a joke.

Three days after its release, "Superman Returns" only earned one-third of its expected box office in its first week, at only $50 million.

For other films, 50 million in the first weekend is definitely a big success, but for "Superman Returns", this is not even a fraction of the production cost.

Not only did the film fail at the box office in the first weekend, but it also met with unanimous bad reviews from the audience and the media.

This led to a 60 percent drop in the box office the following weekend, and by the time "Gone Girl" was about to be released, North America had just crossed the $100 million mark.

"Did you hear that? Problems arose within Warner Bros. ”

In a private clubhouse, Robert Downey Jr. swung his club and pushed the small white ball into the hole, "I heard it has something to do with you." ”

Murphy sat under a sun umbrella high up on the hill, feeling the cool sea breeze, and said, "What does it have to do with me?" "Superman Returns" inevitably led to huge losses for Warner Bros., which is a normal accountability mechanism within Warner. ”

Judging from the various information he has received, Bruce Berman's CEO position is definitely not kept.

The failure of this film not only brought huge losses, but also buried the ambition of DC Comic film to rise again.

Robert Downey Jr. put away his club and walked back to sit across from him, "There are quite a few blockbusters that have failed at the box office this summer. ”

"As Hollywood invests more and more." Murphy poured Robert Downey Jr. a glass of water, "There will only be more blockbusters to put down in the future." ”

Twentieth Century Fox's "Heavenly Dynasty" was forced offline after only ten weeks in theaters, and the North American box office was just over $40 million, which is not much better than "Superman Returns".

Taking a sip from the short-term water glass, Robert Downey Jr. said, "Marvel Comics sent me an offer. ”

Murphy looked at him suspiciously, "What invitation?" ”

"They're working on a blockbuster." Robert Downey Jr. seemed hesitant and "invited me to audition for Tony Stark." ”

He himself wondered, "Don't they know I'm already starring in Deadpool?" ”

"Maybe it was your performance in Deadpool that impressed them." Murphy thought about it, and didn't feel too surprised, "The X-Men series has been sold to Twentieth Century Fox by Marvel Comics, and they have been ruthlessly rejected several times when they want to buy it back, and poaching you may also be a reward for Twentieth Century Fox." ”

"Do you think I should accept the invitation?" Robert Downey Jr. hesitated.

"If it's another role, I'd definitely suggest you turn it down." Murphy said seriously, "But Tony Stark's mouth cannon, you can try it." ”

He pointed to Robert Downey Jr.'s mouth, "If you don't go, it's a waste here." ”

Anyway, the sequel to "Deadpool" has been shelved by Twentieth Century Fox for the time being, and Robert Downey Jr. will try it, and it is not uncommon for different comic superheroes to be played by the same actor.

And if "Deadpool" is restarted in the future, it will be a big deal to change the actor, and then it will make Deadpool even more disfigured and ruined, and it will not be difficult to see the specific image of the actor.

To put it bluntly, superhero characters like Deadpool and Iron Man are more important about that mask, not the face under the mask.

As for whether Robert Downey Jr. can pass the audition for Marvel Comics, it's not something he can control.

Anyway, after starring in Deadpool, it will more or less have some negative effects on Robert Downey Jr.'s audition for Iron Man.

After chatting about the movie, Murphy turned to another question.

"That thing," he knew Robert Downey Jr. could understand, "is there any progress on your side?" ”

"I hired three private investigators and bought off the famous Hollywood Eye." Robert Downey Jr. frowned, "but there's no evidence that it's anything to do with them." ”

"It's hard to find evidence for this kind of thing." Murphy clasped his hands to his chest and said coldly, "Actually, there is no need for evidence. ”

Robert Downey Jr. was stunned for a moment, then nodded, "There really is no need for evidence. ”

He suddenly gritted his teeth and said, "This hypocritical father and son! I won't let them go! ”

"Donnie, don't be in a hurry about some things, our strength is still very weak." Murphy reminded him, "Don't forget that they are not only Hollywood's rare Oscar-winning father and son, but they have also been in this circle for decades, and if we are too anxious, it will only backfire." ”

"I know." Robert Downey Jr. squeezed out a smile, "It's just...... Just thinking about what I've been through, I can't wait for them to try it too. ”

"There's a chance." Murphy narrowed his eyes slightly, "We'll have a chance later." ”

Robert Downey Jr. nodded slightly, he knew that Murphy was more mature than his own thoughts, and it was indeed not the right time yet.

The two chatted for a while, went to play a few holes, and then prepared to leave the clubhouse.

"Donnie, don't forget."

Walking to the parking lot, Murphy reminded Robert Downey Jr., "Bring Susan to the premiere." ”

"I can't forget it." Robert Downey Jr. nodded, and instead asked, "What about Gail?" Are you back in Israel again? ”

"Hmm......" Murphyla opened the door, "I don't think I'll be back until the end of the month." ”

Robert Downey Jr. seemed sympathetic and said, "She has such a deep affection for Israel, and you still haven't done a good job." ”

He also opened the door, "You're going to have to try, Murphy." ”

Murphy waved at him, got into the car, and on his way back to the Santa Monica Valley area, he went to a fashion store to pick up the latest custom-made gown, which was specially prepared for the upcoming premiere.

"Gone Girl" will fully land in the North American film market from this Thursday, because the film is rated R by the MPAA, it is impossible to win the horror of "Superman Returns" as a theater, but Twentieth Century Fox still invested considerable resources, the film will open in 3,500 theaters in North America, and the number of screenings on Thursday's premiere plus early screening is as high as 3,000.

In a rented house in Brooklyn, New York, a young black man walked out of his room and shouted into another room, "Hey, Kyle, are we going to the bar tomorrow night?" A few friends from New Jersey came over to get together. ”

"I don't have time." Kyle Dunst opened the door and walked out, "I'm going to the movies tomorrow night." ”

"Watching a movie?" Black people are scratching their heads, and Kyle Dunst is not a movie fan.

"yes, a new movie is coming out." Kyle Dunst explained, "Just some time ago, we focused on the missing Amy Dunn ......"

The black youth suddenly realized and patted his head, "I remember, amazing Amy!" ”

He had also paid attention to this before, and immediately said, "Well, you can book five tickets for me, and I'll have dinner with my friends first, and then I'll go to the movies, some of them are fans of "The Amazing Amy," and they almost went to Missouri to join the search party." ”

Kyle Dunst made an OK gesture, "No problem. ”

From coast to coast, from Miami to Alaska, quite a few people who have followed the magical Amy events before have become potential viewers of the film. (To be continued.) )