"Here's a report from Fox Television Entertainment from Missouri. Pen & Fun & Pavilion www.biquge.info"

In the TV footage, a reporter stands on top of a small dirt bag in the wilderness, and behind her is a large grassy wasteland, in which nearly 100 people are searching, as if looking for something important. The reporter looked into the camera lens and said, "In order to find Amy Dunn, the prototype of the magical Amy, a search team has been officially formed, and they are searching near a small river where Amy may have disappeared......"

Retracting his gaze from the TV, Murphy nodded in satisfaction, this was a long-planned event, but unlike the previous spontaneous gathering of some readers of "The Amazing Amy" in St. Louis, all the members of the search team were hired by the crew under strict confidentiality contracts.

These activities are designed to attract attention and attention, and the public will not easily participate in them.

Murphy and Twentieth Century Fox have a tight plan, and everything is currently going according to plan, and the reaction from the media to the network to the public has far exceeded their expectations.

Although it has not become a hot event in the United States, the attention that the magical Amy can arouse is enough for a film.

However, just as outsiders are not allowed to enter the so-called search party, Murphy and Twentieth Century Fox will also pay due attention to the degree of this.

It is undeniable that this kind of publicity and marketing method has its drawbacks that cannot be shaken off, and the overwhelming news about the magical Amy will inevitably cause some people to resent it, and when the truth is revealed, it will be angrily denounced by some people as deception, but compared to the attention and discussion that can be aroused, these are worth it.

There will be gains and losses in any marketing, such as Apple's hunger marketing, which will also cause the loss of some potential customers with poor patience.

The most important thing in choosing the right marketing method is to look at the gains and losses.

Compared with what is lost, "Gone Girl" can undoubtedly get more, and no matter how artfully packaged the movie is, this era is the standard entertainment industry, and the most feared thing about this industry is never to be talked about, but not to be talked about.

This kind of propaganda mode that is detached from online viral marketing is not very common now, and it will not be long before it becomes a common means in Hollywood, such as Murphy once saw it, "The Clover Files" spread the news of monster attack in New York, "District 9" made a search poster to chase down aliens hidden in human beings, and the most excessive is "2012", Sony Entertainment used its media to promote the apocalypse speech, and even caused a certain social panic.

It is no exaggeration to say that these propaganda simply have no morality and bottom line, but when has Hollywood ever had a bottom line?

What Hollywood movies want is high box office and high profits, and the so-called mainstream values in the film are all for these purposes, as long as there is enough profit, so that Hollywood studios can promote in the film that the three fats can finally rule the world and bring global peace, there will definitely be companies to do it.

In mid-July, Twentieth Century Fox organized an internal test screening, and several people who participated in the test screening praised the film, which also strengthened Twentieth Century Fox's determination to continue to increase its investment in publicity and marketing.

The production cost of "Gone Girl" is only $45 million, but Twentieth Century Fox has added an additional $10 million in publicity and marketing expenses on the previous basis, and the entire film will be promoted as much as $30 million.

As the release date approached, it was time for a change in promotional marketing strategies.

Just entered late July, someone broke the news on the Internet, claiming that he had got a photo of Magic Amy in New York before, and posted it on the blog, which immediately attracted the attention of countless people.

The next day, the photo also appeared in numerous print media, and after previous publicity, the disappearance of the magical Amy has attracted the attention of the North American public.

But on the blog that broke the photos, a sharp-eyed person left a message, "Why does it look so much like a young version of Charlize Theron?" ”

Not only netizens, but also the media openly questioned, "Amy is simply a copy of Charlize Theron when she was young." ”

There are also well-informed media outlets who openly accuse, "Amazing Amy is a hoax!" ”

Whether it's a scam or not, with the explosion of photos, the public's attention to Amazing Amy has reached a new level.

It was a photo of Charlize Theron when she was in ballet school, and it had been tweaked by a technician to make her look plausible.

Some things are more important to take in a gradual process than to poke the answer out at once.

Subsequently, the friend of the so-called Amy Dunn, who was interviewed, said that he found a photo of her and Amy from home, but the photo was a little overexposed, and Amy's face could not be seen clearly, but the small mole on the neck was clearly visible.

The tabloids are like a treasure, take out photos of Charlize Theron and Amy for comparison, and then angrily duty, all the events about the magical Amy, are a propaganda conspiracy of some movie.

This caused a lot of people to be disgusted, but many more people are still paying attention to the progress of the incident.

Then, Nick Dunn appeared, and the blog signed Nick Dunn updated his picture avatar and defended that he did not murder Amy Dunn......

“！ Isn't this James Franco? ”

"Is this really a propaganda ploy?"

At the same time, the site called "Secret Lake" was officially changed to "Gone Girl", and all the questions floating above the site became 'What is Nick Dunn hiding from Amy Dunn?' ’

The mystery has also been completely revealed, and on the official website of the magical Amy, in the blank avatar column representing Amy Dunn, Charlize Theron's avatar has appeared!

The pre-screening propaganda bombardment of Twentieth Century Fox began.

The trailer first appeared on Fox News in primetime.

"Renowned director Murphy Stanton's new suspense thriller "Gone Girl" officially released its first poster and trailer today. In the film, James Franco is caught in the mystery of killing his wife, and the trailer is paired with a classic theme song of "Notting Hill" "SHE" to weave a melancholy and eerie atmosphere in the picture of memory and reality, and the film will be officially released on August 5, 2005. ”

"Judging from the trailer, Murphy Stanton still continues his signature dark and eerie image style, the film's soundtrack is sad and depressing, and the atmosphere is fully realized."

"At the beginning of the trailer, James Franco's Nick Dunn held a press conference to announce that his beloved wife had disappeared three days ago, and since then there have been many flashbacks, Nick recalls the sweet times with his wife, and the audience can see the mysterious and weird smile of Charlize Theron's wife Amy Dunn, who seems to be hiding some secrets behind it, while alternately advancing the Amy plot that the police are looking for together with the news media."

Nick's situation has also changed as the investigation progresses, and the misery and even sin of his personal life have changed with the intervention of the media. What's even trickier is that Nick is suspected of killing his wife Amy! ”

With the appearance of the trailer, the truth of the previous series of events is undoubted, and all of this is propaganda planning.

As with all films that use this marketing method, there has been a lot of abuse on the Internet, in the media, and among the public who follow the magical Amy affair, and many people have vowed that they will never go to see a liar movie.

But "Gone Girl" has steadily occupied the front page headlines of most entertainment media, and in the feedback from the Twentieth Century Fox survey, only a few people really mind the incident, and most people are still curious, and as long as conditions permit, they will go to see what the film can make such a disturbance.

If the film is poor, needless to say, Murphy and Twentieth Century Fox will surely be overwhelmed by the overwhelming spit.

This kind of marketing is not suitable for every film, and if you want to use it, the most basic point is that the quality of the film itself must be excellent, as the success of "The Clover's Files" and "District 9" have confirmed.

Twentieth Century Fox was able to agree to Murphy's proposals, which were not made out of thin air, but were based on his past successes.

Now that the film has been screened internally, although there will be no external preview screenings for reasons of secrecy, Twentieth Century Fox is full of confidence.

The popularity of "Gone Girl" completely stole the limelight of "Superman Returns", which was moved to the end of July to avoid "Star Wars Prequel 3: Revenge of the Sith".

Subsequently, Twentieth Century Fox released a series of posters, and because of the previous popularity, this film has undoubtedly become the focus of media attention.

"Murphy Stanton's new film "Gone Girl" released four new posters, in which you can see the tools and knives collected by the police suspected of committing the crime in turn, as well as the heroine Amy Dunn's underwear, the burned note, and the family photo in Amy Dunn's film, all kinds of clues seem to reveal the truth about the heroine's death, but the fragmented details still can't make people get a complete answer."

Whether it's out of resentment after being misled or out of interest, more and more people are paying attention to this film.

Murphy also came forward for an interview with Fox Network.

"It's a story of love, marriage, and murder." Murphy spoke eloquently to the camera, "This is a movie that husbands and wives can talk about after watching it, and I'm sure men and women will have different opinions after watching it." I think it's going to be the best dating movie. ”

Since "Gone Girl" will be released two weeks after "Superman Returns", the reporter specifically asked, "After directing a superhero movie, why did you choose such a film?" (To be continued.) )