Chapter 492: The scale breaks through the sky

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In the post-editing room of the Fox Building, Murphy reviewed the entire film again against the information provided by Carla Firth, and then turned off the monitor. Pen × fun × Pavilion www. biquge。 info

"How?" Carla Firth is not only the director of Fox's production department, but also the head of the distribution department, "Can you give you a specific time?" ”

Twentieth Century Fox would not have been able to re-establish a clear release date for The Wolf of Wall Street without a specific time frame for completion.

Murphy is well aware that the postponement will affect the film somewhat, and if a new release date is not set as soon as possible to coincide with the all-important pre-release publicity, "The Wolf of Wall Street" may be a box office hit.

Films that hit the street at the box office don't have to expect how high the offline peripheral income can be, and he doesn't want to spend more than ten or twenty years to recover the cost like some movies.

"Twenty to twenty-five days!" Murphy thought for a moment and said with certainty, "I promise it won't be more than twenty-five days at most!" ”

Carla Firth counted the time, and it was already early October, and it looked like the film's release would be postponed by at least twenty days.

"Then put it on Thanksgiving." She made a decision right away.

In the United States, the fourth Thursday of November is "Thanksgiving Day" every year, and the Thanksgiving holiday generally lasts from Thursday to Sunday, which can be said to be the prime time for movie releases.

"Yes." Murphy nodded, "That's it." ”

As a result, the release date of "The Wolf of Wall Street" was pushed from the beginning of November to the end of November.

It's only early October, and judging from the time on paper, it seems that twenty to twenty-five days of editing revisions will not delay the release in early November, but the actual situation cannot be counted as such at all.

After re-editing, it takes time for the MPAA to be reviewed and graded, for Twentieth Century Fox to print copies, for copies to be shipped to theaters in North America, and for the necessary pre-release publicity......

Murphy and Carla Firth have prepared a blockbuster publicity and hype bomb, which has not been released yet, just to be used at the most critical moment before the release.

Carla Firth stood up to go back, but Murphy stopped her.

"I think the MPAA's warning can also be used to make a fuss." He has long had this in mind, "becoming a gimmick for our propaganda hype." ”

"Tell me about it." Carla Firth came interested.

When it comes to the practical ability of propaganda, Murphy is just a rookie, but she knows that Murphy can always make some very practical suggestions.

"Get the MPAA announcement to the media." Murphy thought for a moment and said, "Do you think 'the largest R-rated film in history' can be hyped?" ”

Without even thinking about it, Kara Firth said, "Great idea! ”

She walked back and forth a few steps, and then said, "I will ask someone to formulate relevant strategies, and you have to cooperate." ”

Murphy shrugged, "No problem. ”

It's like putting it on an ordinary R-rated movie, such as an action movie, which is undoubtedly very risky, but a film like "The Wolf of Wall Street" is not a gimmick for 17-year-olds or even young people, the largest R-rated film in history, which will attract the attention of many adults.

Even in North America, large-scale scenes are also a weapon to attract audiences.

Naturally, there will be a professional team on the Twentieth Century Fox side that will be responsible for these things, and Murphy has put more energy into revising the editing, which is about the same as expected, and he and Jody Griffith's adjustment took twenty-three days, and it was not completed until the end of October.

Then, "The Wolf of Wall Street" was again sent to the American Film Association for rating by Twentieth Century Fox, and although the scale of the film is still very large, Murphy showed a positive attitude towards revision, coupled with the influence of Twentieth Century Fox within the American Film Association, the film finally successfully received an R rating.

This also means that the last hurdle to landing in the cinema market has been removed.

In November, Twentieth Century Fox launched an intensive propaganda campaign for "The Wolf of Wall Street", and the first wave of the offensive was a storm about grading.

"The reason for the rescheduling of "The Wolf of Wall Street" was exposed, and Murphy Stanton was warned by the American Film Association because of the excessive editing scale and was forced to adjust and modify the film!"

Similar news began to circulate in all the media, websites, and websites related to the film.

"Murphy Stanton's new film "The Wolf of Wall Street" broke through the sky and was ordered to change by the American Film Association!"

"The Wolf of Wall Street was forced to change schedules because of the scale, will this be the Waterloo for Murphy Stanton?"

"The Motion Picture Association of America finally couldn't take it anymore and decided to punish Murphy Stanton, and his new film "The Wolf of Wall Street" will be a victim!"

Although the release date of "The Wolf of Wall Street" was forced to be postponed from the beginning of November to the end of November, in the period of early November, with the fame and strong appeal that Murphy has built up over the years, as well as the strong operation ability of Twentieth Century Fox, "The Wolf of Wall Street" still easily occupied the entertainment headlines of many media.

Along with the media hype, there is another propaganda force based on the Internet, which is everywhere in traditional forums and emerging social media, and is a part of this Internet marketing era that no one can ignore.

The Internet trolls, in conjunction with the propaganda of Twentieth Century Fox, spread various news related to the large-scale scale of "The Wolf of Wall Street" on the Internet in a unique way, and successfully attracted the attention of fans.

Twentieth Century Fox took the opportunity to hold another test screening for the latest version of the film, and then social networking sites such as Twitter and Facebook were full of relevant news, and countless fans retweeted it.

"Many people who watched "The Wolf of Wall Street" during the test screening thought that it was a bit unbelievable that the film could get a rated R, and there were too many scenes of drug abuse and eroticism in the film."

"It is said that Robert Downey Jr. was very nervous when he was filming a passion scene with Joanna Linley, a former Bond girl in her sixties, which led to a total of 26 filming of that scene."

"I swear 'The Wolf of Wall Street' is by far the most used non-documentary in dialogue, and the word appears at least 500 times in the movie!"

The news spread quickly and attracted more and more attention, and when Twentieth Century Fox once again auditioned for "The Wolf of Wall Street," the number of people who signed up for the audition exceeded the capacity of the theater for the audition by nearly 1,000 times, and the audience had to be selected by random selection.

On the day of the test screening, in addition to the hundreds of ordinary audiences who entered the theater, there were nearly 1,000 people outside, making many media reporters think that "The Wolf of Wall Street" was released in advance.

It is undeniable that it is impossible for large-scale shots alone to completely attract the audience, otherwise there will be no fiasco of the films of "Dancing Girl", "***** and "Instinct 2".

There is no doubt that "The Wolf of Wall Street" has a story that attracts audiences, and large-scale shots have become the icing on the cake.

At least, that's what it looks like in the eyes of those adult male viewers.

"After watching the test screening, I found that the people around me were as excited as I was, and I wanted to find a place to masturbate!"

"This life, this rhythm, it's so cool!"

As a result, Murphy's promotional slogan was also released and widely circulated on social networks.

"The Wolf of Wall Street, the largest R-rated film since the establishment of the classification system!"

Although this promotional slogan could not be used on the poster of the movie, once it appeared on the Internet, it attracted countless eyeballs.

The Motion Picture Association of America has relevant regulations on the official posters and promotional slogans of the film, and some images and slogans that are too large can not be used, but no one can restrict the information released by the water army on the Internet.

Over time, the influence of "The Wolf of Wall Street" has spread rapidly, and it has undoubtedly become one of the most anticipated films in this Thanksgiving-Christmas schedule.

As a die-hard fan of Murphy, Daisy has been following the film very closely, and although she didn't go to the preview because of work, she posted a question on her Facebook since the news broke about the largest R-rated film.

"How big is the scale of 'The Wolf of Wall Street'?"

With less than twenty days to go before Thanksgiving, she turned out the original question again, and a large number of people who participated in the test screening wrote the answers in the reply column.

"Every sentence with f***, Lu. point, office and prostitute. Female **** very long little Robert Downey and his wife's bed. The play, and the most important thing is that Downey has been calling. Bed! ”

"I think what makes me feel the biggest scale is that Robert Downey Jr. puts ****** in prostitution at the beginning of the film. The female *** is on and then sucks, and then whipped when it's over. Prostitute, prostitute. The female screams cool, sometimes the scale does not refer to the amount of exposure, but to make people feel some things that they have never thought of. ”

"It's not just on a large scale, it's also sudden. Counting the opening of the film production company, my jaw is about to fall after watching it for three minutes, and after watching it, I added that in fact, the scale is large, but it feels like a large scale with a kind of bad taste. ”

"Actually, what I remember most is Robert Downey Jr. being dripped with wax and blown with a candle by a prostitute called Venice. Chrysanthemum, Donnie...... Are you worthy of your wife? ”

"Whether it is ** or not cannot be used as the only criterion for the size of the scale, it is mainly the unscrupulous and casual engagement in the movie, which makes you unable to guard against it."

Seeing this, Daisy immediately understood that after taking the violent demolition to the limit in "Man of Steel", Murphy wanted to play eroticism to the sky within the rules of grading!

"I'm looking forward to it!"

She muttered, closed the page, and then scrolled around on Facebook, and suddenly found inside information about a person on the hot spot, and the news was related to Murphy! (To be continued.) )