Chapter 491: Grading Troubles

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As soon as he left LAIA, Murphy saw Bill Rothes, who got into the business car driven by Bill Rothes's driver with Gal Gadot, ignored the questions of the reporters around him, and sped away towards the Fox Tower in Century City. Pen % fun % Pavilion www.biquge.info

In the car, Bill Rothes used the fastest speed to explain to Murphy the details of the trouble encountered in "The Wolf of Wall Street".

Things are not too complicated, "The Wolf of Wall Street" has held a test screening before, and the test screening has been quite well received, and Twentieth Century Fox is also launching word-of-mouth publicity for the test screening.

Everything is going well in this regard.

Before Murphy left Los Angeles and went to Shanghai to participate in the Sino-American Film Forum, he sent the edited version of "The Wolf of Wall Street" to the MPAA, which is commonly known as the American Film Association, for review and grading, the scale of the film is large, and he and Twentieth Century Fox did not think of rating it as PG-13, which is obviously impossible, and the original goal was to be R-rated.

Only in this way can the film be guaranteed to be released on a wide scale in North America.

The trouble lies in the film's rating, and the Motion Picture Association of America review committee issued a warning to both Twentieth Century Fox and Stanton Studios that "The Wolf of Wall Street" can only be rated NC-17 if the final film is maintained in the version submitted by Murphy for review!

This means that the film will not be able to appear in mainstream theaters, and the box office will be completely on the streets.

Although the MPAA is not an official organization, it is only an industry association, and film ratings are never written into specific laws, but almost all studios and theaters are complying with such industry regulations, and Murphy and Stanton Studios are no exception.

Even Ross sells drugs and illegal guns, and there are certain rules to follow, not to mention a legal industry like the film industry.

Murphy met Carla Firth at the Fox Building, and there she saw the official notice from the Motion Picture Association about "The Wolf of Wall Street."

The content of the notice was simple, and the Motion Picture Association of America review board issued a warning to him if he would not be allowed to *** and naked in "The Wolf of Wall Street". The physical scenes are censored, and the film is rated NC-17.

According to the classification system of American films, they will divide the films released in theaters into: G, PG, PG-13, R, and NC-17. Among them, the G rating represents movies that can be watched by people of any age, such as "Robot Story", but the NC-17 rating is the most stringent level of the classification system, because this kind of film involves *** and violent scenes, so people under the age of 17 (including 17 years old) are prohibited from watching.

Limiting the age of the audience will naturally affect the scale and attendance of the film, Murphy's original plan for the R level is only a restricted level, which is not completely forbidden to people under the age of 17 to watch, and the scale of the film will not be greatly affected.

This type of film has a wide coverage, but any film with a lot of action and explosions, or a more realistic one, is likely to fall into this category.

"The best thing to do is to cut it." Carla Firth paced back and forth in the office with her hands on her chest, and said to Murphy, "Cut some shots appropriately, and the company will find some solutions, and the R-rated will definitely be fine." ”

Murphy nodded, "That's all I have to do." ”

This is an industry rule, not something that can be fought against by personal power, and he will not be stupid enough to ignore the warning of the Motion Picture Association of America, appropriate cuts are necessary, but there is no need to delete all large-scale shots, Twentieth Century Fox itself is a member of the Motion Picture Association of America, and has a certain say in the review rating.

Strictly speaking, the Motion Picture Association of America represents the interests of Hollywood's six major companies, and its main members are also composed of Warner Bros., Walt Disney, Sony Columbia, Paramount Pictures, Universal Pictures, and Twentieth Century Fox.

From this aspect, we can also see the power of the six major companies in Hollywood in this industry, as long as the head is normal, you can see the absurdity of the so-called new companies challenging the status of the six major companies in this era and dominating Hollywood.

To a certain extent, many of the existing rules of Hollywood movies are made by the six major companies, and within the rules set by others, do you want to defeat them or dominate? If nothing else, the MPAA is enough to bear.

Movies do not need to be classified, and there is no law in the United States that enforces this, but without a rated film, 99% of North American theaters will not be screened, and without box office figures as a basis, the follow-up peripheral income is empty talk.

Indeed, the grading review of the MPAA is not like the big scissors on the other side of the Pacific Ocean, which has only one basic standard, and the specific implementation will fluctuate and be criticized by countless people, but the review takes time, and the review of the MPAA can be completed in the shortest time specified or the longest time, which can easily affect the release and schedule of a film.

The Big Six rarely use this low-level tactic because they don't use it at all, and they have a firm grip on the distribution channels, and that alone can choke countless small studios and new studios.

In the last two years, Lionsgate has thrived with some fan works, and like DreamWorks in its heyday, it seems that it will become the seventh largest company in Hollywood at any time, but those at the top of the industry pyramid know that when these fan series are over, Lionsgate will be beaten back to its original shape, and it will not be even better than DreamWorks.

Murphy remembers well that the former Lionsgate was quickly in a difficult situation, and was even preparing to sell stakes to some businesses across the Pacific in order to get the necessary financing.

"How long will it take you to make the revision?" Kara Firth looked at Murphy and asked, "Do you need to change your schedule?" ”

It's going to be October soon, the film was originally scheduled to be released in early November, if the modification takes too long, you have to modify the schedule in advance, you can't wait for the release to be released, the revision and re-review of the rating have not been completed, and then temporarily change the schedule, it will be ten times more troublesome than now, and it will really affect the box office revenue of the film.

Modifying the schedule is a big deal for any film, and Murphy thought about it seriously for a while before saying, "Well, you can communicate with the MPAA and ask which specific scenes need to be revised." ”

Carla Firth nodded, "I'll leave this to me." ”

"You ask about the situation, and then I can decide how to change it."

Like the deletion of movie shots, it is not a simple and rude deletion of a sensitive shot, Murphy from the nearly 1,000 minutes of footage, after the initial cut, fine editing and review and editing three procedures, to get the finished film sent to the MPAA for review, not only between the lens and the lens, but also echoing back and forth in many places, even if it is a large-scale shot, some will also affect the whole body.

If a key scene of the hero and heroine is cut, maybe the whole scene and the entire paragraph will have to be re-edited.

Editing has always been time-consuming.

Murphy said to Carla Firth, "I decided how to change it, so I could determine how long it would take." ”

"That's good." Carla Firth also knew that it was unrealistic to have Murphy give an answer right now, "Murphy, I'm going to contact the company's representative in MPAA right now. Later, you have to give me a specific time as soon as possible. ”

"Hmm." Murphy nodded earnestly.

If you need to change the schedule, the sooner you go, the less negative it will be.

Neither Murphy nor Twentieth Century Fox wanted to change the schedule of "The Wolf of Wall Street" as a last resort.

In Hollywood, there has long been a very mature system for film scheduling, since 1975, Spielberg's "Jaws" tore apart the summer file disputes, and since then, the arrangement of films at various times of the year has become a nirvana for Hollywood executives, and it is also a compulsory course to occupy a place in the highly competitive market.

Most distribution companies will determine the specific schedule of the major blockbuster six months or even a year in advance, so that they have the opportunity to spend more time planning the entire marketing strategy, just like the promotional impact of each of Murphy's films, and at each point in time, they can carefully plan different ways and channels to promote the film in order to achieve box office success.

"Unless it's a last resort," Murphy said to Gal Gadot in the car back to Wave Manor, "studios rarely change movie schedules. ”

Gal Gadot nodded and asked, "There's always a reason, right?" ”

She is on her way to becoming a producer and wants to know enough about every part of the industry.

"To put it simply, there are two reasons."

Murphy said this, but also from the actual needs of Gal Gadot, he raised a finger, said, "First of all, if the previous schedule has been known to many audiences, changing the schedule will bring them a lot of trouble, and the audience is looking forward to the weekend only to find that the release of the film has been postponed, such disappointment through social networking sites will become a disaster for film PR." ”

Raising his second finger first, Murphy said, "Secondly, changing the schedule will make the marketing plan of the film chaotic, generally the film will announce the trailer a few months before the release, buy out the TV commercials three or four weeks before the release, and increase the firepower and multi-platform publicity one week before the release, and the change of the schedule will make the marketing department of the film company have to redo the plan, which is time-consuming and costly." ”

No matter what way it is, Murphy doesn't want "The Wolf of Wall Street" to change the schedule, but many things will not be transferred by personal will, after receiving a fax from Carla Firth, he found that many of the sensitive scenes involved are more critical, if they are deleted directly, it will inevitably affect the smoothness of the whole scene, and it is inevitable to re-edit the scenes involved in these scenes.

Fortunately, he didn't have to make any major adjustments to the entire film, which meant that Murphy didn't have to spend months editing in post-production.

Calling Jody Griffiths, Murphy talked to him all morning, and it was determined that it would take about twenty-five days for the film to be adjusted, and with the MPAA rating, it would be very unrealistic for "The Wolf of Wall Street" to be released in early November. (To be continued.) )