Chapter 65: The Need for Hype

The great director Jiang Jiongzhe stuffed a large plate of chicken into his stomach, and after learning the truth, he wanted to vomit but couldn't vomit, and he looked disgusting; And his face is red, his ears are red, and his breath is short. It should be attacked both psychologically and physically.

Lin Dong didn't have time to say two sentences to teach him the principles of life. Lao Jiang ran away in a hurry, and he didn't know whether to go home to find his wife or to help the roadside, I hope he can catch up, just don't make the balls explode, hehe.

The office door was opened again. Kim Jong Kook took the new employees to build a big house, holding a large bag and a small bag.

"Hey, have you already started eating so early?" Kim Jong Kook looked at the ingredients on the table and was a little surprised.

It's really embarrassing at this time, it's more than four o'clock in the afternoon, and it's too late for lunch; It's a little early to say it's dinner; It's afternoon tea, who will have a hot pot meal at afternoon tea?

"This issue of "RM" is about to start, let's watch it while eating, and have fun. I wish "RM" a big hit, "my-destiny" a big hit, and a big deal in China! Lin Dong's flickering skills are getting higher and higher, and the seamless connection will fool the scene.

Dajian put the things in his hand in the kitchen, which turned out to be hot pot ingredients. This is completely the same idea as Lin Dong, other Chinese dishes are not easy to get, and Chinese hot pot is no pressure, and hot pot base is sold everywhere. "Brother Dong, it seems that the hero sees the same thing. We all bought about the same thing, and I bought two more plates of chicken than you. ”

"Poof!" Hello chickens, goodbye chickens. Lin Dong was attacked by Dajian's chickens, and he almost didn't laugh. Think about poor Jiang Jiongzhe, "Take it away, take it away, you can keep this thing and eat it slowly." ”

Kim Jong Kook, a health person who eats clear soup and little water, was bored when he saw the red oil fluttering hot pot soup base, and sat far away, with no intention of serving it at all. "You guys can eat hot pot again in the evening. I bought some fruit, now I'll get some fruit first. ”

"Brother Zhong Guo, is everything ready? The couple special of "RM" will be broadcast soon. Lin Dong, who has always been nervous, asked a little apprehensively at this time.

The broadcast of "RM" is not a big deal, but the song "Destiny" sung by Kim Jong Kook in the show is related to Lin Dong's fortune. According to the original plan, after the show was broadcast, it was warmed up for a few hours, and the song would officially log on to major music source websites at midnight.

Lin Dong is now in a state of ruin, not only mortgaged the house, but also owes the crew the mantissa. If the song "Destiny" hits the streets, Lin Dong can only hit the streets and return to the hanging silk queue, and those follow-up fortune plans are all gg Smecta.

"Everything was ready, and when I recorded this song, I was already in the best shape I've had in years......"

Lin Dong picked up the watermelon knife, and the knife in his hand was quite ferocious, probably fantasizing the watermelon as a golden tiger, "Stop, stop, who asked you about the song?!" I'm going to ask about the gossip plan that I said a few days ago. ”

As the old saying goes: the aroma of wine is not afraid of deep alleys.

But in reality, every day when you turn on the TV, there are so many advertisements for liquor, red wine, beer, and all kinds of liquor that you can't count. The society is developing, the times are progressing, and the promotion of commodity packaging has become a key factor in how much sales are sold. Especially in this cruel entertainment industry, that's even more so. There are many talented and good-looking artists, but only a small number of people can be popular, and if they don't have enough exposure, they won't be popular at all.

For example, a certain BB that starts with F of our popular female star in China is on the headlines or something in three days, and it is hot, but,

What are the representative works? It seems that there is wood! There are a lot of films that have been made, but none of them are good.

Have you ever won the actress? Wood has!

What about the aftermath? It's still woody!

It's always okay to sing, right? I'm sorry, I can't sing!

So why is a certain BB starting with F popular? Is it really because it's a BB? Hype, hype, hype, important things said three times!

It doesn't matter if the black powder is brain remnant or anything, it's OK if the exposure is topical enough. In the past, there were many people who were popular, but now they can be popular only if there are many people.

Kimchi Country actually likes to play hype, taking the first girl group Girls' Generation as an example, during the debut time, several female dolls played intimate photos with the boy group TVXQ and Super-Junior, which also belong to the S.M company, and the popularity of the senior brother group was very good. Although it seems to have gone a little too far, there was a "Black Sea Incident", and the fans of the three groups of the same company hacked each other, and they felt Coke when they thought about it.

But who can say that the so-called "Black Sea incident" is a bad thing? On the contrary, although it was sprayed and hacked every day during that time, it was the time with the highest exposure rate since the debut of Girls' Generation. Entertainment news has become social news that the whole people pay attention to, and almost all the media have reported on this Black Sea incident, and the attention is so high that there are no friends. In particular, foreign media have tracked and reported on this "Black Sea incident", which can be regarded as a scandal.

It was the nine girls who were really hurt, not the trademark of the words "Girls' Generation". It is indeed a trademark, and S.M has always operated the combination name as a commodity. Some people say that President Kim Young-min's propaganda plan is a mess, but that's just plain funny. The "Black Sea Incident" is the most successful crisis PR marketing program of Korean entertainment in the past decade.

Why did you do it again and again, again and again, three times in the Black Sea, and once each in China, South Korea, and Thailand? After more than half a year, it was delayed until the eve of the release of "GEE" before the results of the investigation were released to clarify?

Why is it that it is obviously antined by the whole people, but the personal itinerary of the faΓ§ade Lim Yoona and the captain Kim Taeyeon is not less at all, and other members also jump out from time to time to be besieged and maintain a fairly high exposure?

Why did the album released after "Black Sea" immediately reach the top of the gods, the number of fans directly increased several times, and even for the first time, there were more fans of a girl group than a boy group?

It is a completely textbook propaganda program: manipulating the spread of the "Black Sea Incident", once in South Korea, once in China, once in Thailand; After three times, he accumulated enough black fans and neutral fans, and then clarified the facts, and immediately launched "Gee" to correct his name, sweeping three countries in waves, black to fans, passers-by to fans, in short, countless iron fans.

The tragic hero is the most valuable image in marketing, and he has experienced three "Black Sea Incidents" and has survived for more than half a year. far exceeds the sum of the tragic stories of the tear gas of the students in "The Voice".

Kim Young-min started with publicity and marketing, and the overseas markets of S.M Company were all fought down before he took over as president, so how could he play with publicity. What the? You say Li Xiuman is the big guy? After President Kim Dae-jung came to power at the end of the last century, S.M's surname was Kim, and the two brothers Kim Young-wook and Kim Young-min successively served as presidents, controlling the affairs of S.M's company. Manage artists, as well as act as spokespersons, and show your face.

The only thing that Kim Young-min's propaganda plan did not achieve the greatest effect was that it was too late to arrange a "Black Sea Incident" in Japan, so Girls' Generation was not as popular in Japan as China, South Korea and Thailand, which played the "Black Sea", and even in Japan it was not as good as another South Korean girl group, Kara.

But the effect is enough against the sky, it's just that the nine "cannon fodder girls" who stand on the stage and bear the pressure silently, and jump out to keep exposed despite the anti of the whole people, especially the faΓ§ade Lin Yuner, who has to be besieged by anti every day when filming Japanese dramas. But what does it have to do with President Kim Young-min and S.M? Does the company care about the feelings of the nine girls?

Whether it's a scandal, a scandal, news or a rumor, just let people know about it. It doesn't matter if it's a black cat or a white cat, it's a good cat if it can catch mice.

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It's just that the layout of S.M Company is so big, and the media control of Niu X is not something that anyone can play. Even the S.M company is not sure to play again, and it has been hacked for more than half a year, and not just anyone can stick to it, so there is a saying that Girls' Generation cannot be replicated. How much slander can be withstanded, how much praise can be withstanding, and those nine do have the capital to stand out from the crowd.

Kim Jong Kook obviously didn't dare to play as much as S.M Company, and the "military service medical examination fraud" incident knocked him off the altar, and he has not yet climbed out of the pit. Once bitten by a snake for ten years and afraid of grass ropes, the current tiger country even has the courage to play scandals, "I thought about it, the scandal plan should be forgotten." It's enough to have "RM" to promote the new song. ”

"Brother Zhong Guo, if you miss this time, you can't get it back. Yoon Eun-hye hasn't had any scandals for several years, have you ever wondered why? Could it be that it is just waiting for you? ”

Lin Dong's flickering skills rose, and he hit the key point at once. When Kim Jong Kook heard this, he immediately began to hesitate again, he had the rhythm of a thief's heart and no thief's courage, and he deserved to be single for a lifetime.

"Well, I have a plan that I will never miss, do you want to listen to it?" Lin Dong no longer had any expectations for Kim Jong Kook's enthusiasm. is ready to handle the whole process for him, just take it as a gratitude.

"Speak quickly!" If there is no risk, a fool will not do it.

"First of all, if you invite a large group of people out for dinner, you must include Sister Li Zhen. It's not difficult, right? "Lin Dong, the little boss, is not a mixed meal, and he has actually thought of several plans these days.

"I guess that's fine. Let's just say that it is a general dinner, and all the guests who have filmed couples' special episodes are invited to attend. ”

Kim Jong Kook is not stupid at all, and he can immediately come up with concrete measures to match Lin Dong's plan. The nickname of "Coach Guo" is not called in vain, but this girl is purely a mouth cannon, and when she really wants to do it, she doesn't even dare to make an invitation call.

Lin Dong: "Second, you have to sit face-to-face with Sister Li Zhen, so if you ignore other people in this shooting, it's like a couple patting and dragging." Can it be done? ”

Kim Jong Kook scratched his head, it's not very difficult, but wouldn't it be a little embarrassing to sit down and eat face-to-face with Li Zhen?

Lin Dong really couldn't stand it anymore, so he put the watermelon knife on the table, tapped it a few times, and said with a fierce face: "If you can't do this, you can become a monk!" Or I'll help you drag a knife and cut off the root of your troubles. ”

"Okay, okay, no problem, I promise to complete the task." Kim Jong Kook didn't know if Lin Dong was joking or serious, so let's save my life first.

"Then the rest will be easy to do, I'll find an angle to find a position and secretly take a separate photo of you and Sister Li Zhen. Then sell it to the newspaper, so that the scandal can't run away......"

"This, how is this different from the original plan? Nope! ”

Lin Dong patted the watermelon knife again, and squinted a few inches below the tiger's waist with malicious intent, scaring Kim Jong Kook into a muggle in an instant.

"Can't you just listen to me? And the following, after the scandal spreads, you can observe Yoon Eun-hye's reaction, and by the way, promote the new song. After a few days of fermentation, I will publish some group photos of your dinner to clarify. The truth is revealed, nothing happens. ”

Kim Jong Kook, who had never played scandal propaganda in his life, was dumbfounded, "Also, can you still play like this?" Isn't this deceiving the audience? ”

"Cut, rare and weird." Lin Dongna's superiority as a reborn person was born in vain, and this method has long been played rotten by those domestic stars. "How? Isn't it harmful to anyone? As for what the audience thinks? It doesn't matter, the audience who watches the entertainment version of the news doesn't care whether it's true or not, it's enough for them to have fun with talking and jokes. ”

"This, this, won't the newspaper hold you accountable?"

Lin Dong was moved for no reason, Kim Jong Kook was cowardly to women, but he really didn't say anything to his brother. "Don't worry. What is a temporary worker? It's the kind of person who can't find the person in charge when he has an accident. ”

"Is that really okay?" Kim Jong Kook is another habitual fragmented thought.

"Don't you bother, if you grind again. I'm not going to do it, you can figure it out yourself. ”

Lin Dong was ruthless, and the watermelon knife was put on the table, and suddenly there was a little bit of the legendary king's domineering aura, which shocked the golden tiger so much that he had to nod in agreement.