As soon as Gu Xi put down his phone, the door rang. She went to open the door, and An Xing walked in from the outside.

"Sister, I'll ask my mother to make some porridge for you." He put the bag on the dining table, then went to the kitchen and took out a bowl.

Gu Xi walked to the dining table and sat down and said, "Help me thank you mother." He spoke in a thick nasal voice.

An Xing poured the porridge into the bowl, watched her reach for the tissue, and said, "You have to have a meeting with Mr. Dai later, and you want me to say that I should change the day." It's not nice for you to have a meeting with someone like this. ”

Gu Xi bent down, pulled over the trash can, threw in the tissue and said, "How can you change the time casually." After the meeting that day, in fact, the consulting and planning business was handed over to us. ”

An Xing was surprised, "Wasn't that ours in the first place?" ”

Gu Xi took another tissue, shook his head and said, "Our company has just started, and we have no experience, so this planning is very important to Mr. Dai." Of course, you can't just leave it to us based on friendship. ”

"Oh, it turns out that he was still testing our company before." An Xing poured her a glass of water.

Gu Xi drank and said, "It can't be regarded as a test, if you want others to believe in your own ability, we have to come up with something practical, efficient and real." ”

An Xing smiled, moved the porridge in front of her and said, "I really didn't see it at all. ”

Gu Xi put down the cup, and saw that the white porridge was boiled without rice grains, and it was very hot, so she took a sip slowly and said,

"You will go to the company later, have a meeting with our own employees, do a survey, and help Mr. Dai with the company that is engaged in R&D, to see what products their company has, how is the sales of each product, what proportion of the best-selling products are there, and which region and which channels do these sales come from?"

"Haven't all these Mr. Dai already given a number of jù?"

Gu Xi looked at him and said seriously, "An Xing, you remember, when others ask us to consult, we have to come up with our own consulting value." These are all things that can be faked, especially if the other party offers the number jù. She pulled another tissue, wiped her blocked nose, and continued, "...... In this case, Mr. Dai was able to go to the other party and prove that their relationship should be good, so Mr. Dai was embarrassed to take the initiative to recount the numbers, but we, as implicit partners, must do all these things. ”

An Xing pulled out a chair and sat down, "Got it, I'll let them check when I go back." ”

Gu Xi said with a little emotion, "Even if you have the righteousness of a friend, you are a businessman first." We ......"

The door rang again, and An Xing stood up to open the door,

"Mr. Dai, why are you here?"

Dai Shaodong walked in and saw Gu Xi eating porridge with a spoon, he looked at himself in a little surprise, he smiled and said, "I heard on the phone that you are not feeling well, so I want to come over and have a look, otherwise you don't go to today's meeting." If you have anything to say, just tell me now. ”

Gu Xi pushed away the bowl, motioned for An Xing to go to the kitchen, wiped his mouth and said, "That's fine, I already have an idea about product positioning,"

An Xing poured Dai Shaodong a cup of tea and also walked over and sat down.

Gu Xi said, "There are very, very many tea drinks on the market now. We don't have to compete with other tea drinks for customers, and trouble others to chase and intercept us when the time comes. So let's launch a single item that is not available on the market. ”

"You mean a new category that doesn't fit in with everyone?"

Gu Xi nodded, took a sip of water, and barely made his voice clear, "We have to go deep into the hearts of customers to help them find reasons for what they want." ”

"Be specific."

Gu Xi smiled and said to An Xing, "It's better to go to the house and take out my plan book, I'm like this, I really can't speak." ”

******

Dai Shaodong pushed open the door and walked into the conference room, a little full of spring breeze.

He propped his hand on the table and said, "I have reached a consensus with Miss Gu, first start with the name, and highlight the core function of our product." ”

Several people in the conference room looked at him and looked at each other, which was a bit fast.

Dai Shaodong said, "The core function of our product is to moisten the lungs and relieve cough, which is conducive to lung health. But it can't be the same as other tea drinks, we must highlight one attribute, that is, not only highlight the lung function, but also add new elements to it, using oxygen enrichment process, to incorporate more oxygen into this drink. In this way, it is fundamentally different from other drinks.

Someone immediately said, "This is not a new idea, there have been strong brands that have made similar products before, but they have not been able to survive in the long term." ”

"Yes, there was this kind of product in 06, and if the sales are good, the market should still be the main product."

"It takes up to five years for a beverage update to be connected to a new product, and consumers will be aesthetically fatigued, but for new products, this element is really not new."

Dai Shaodong raised his hand and stopped their discussion, "This matter has been decided, it is normal for old bottles to be filled with new wine, mainly depending on the timing, the work pressure of people in the past was not as great as it is now, and there were not so many harmful foods that were exposed before;." ”

Everyone was silent.

Dai Shaodong said, "The audience of our product is positioned as a mid-range market such as urban white-collar workers, and everyone is under great pressure to work now. His eyes lit up with unmistakable confidence.

No more opinions.

The product name and outer packaging design came out quickly.

******

"Dad, they want to make a drink with active oxygen and add a recipe that moistens the lungs," Dai Yuanheng said, "Why are these two attributes put together?" ”

"The formula is two attributes, but in the future, it will be implemented in marketing, and it will definitely only highlight one feature." Dai Shenghong said, "What do you think? ”

Dai Yuanheng picked up the drink on the table and took a sip, "It tastes good, but they really want to add oxygen, so the equipment must be put in, right?" ”

Dai Shenghong looked at the drink, picked it up and shook it, "This color is still the color of tea, which really makes people can't see the embodiment of the new concept." ”

"Our design department has several models, and some of the bottles are so beautiful that you can't tell the color of the contents at all."

"Bottled or canned?"

"Bottled, of course. Easy to carry. ”

Dai Shenghong looked at him, "We sent people over there, not to use their designs, but to know ourselves and the enemy." ”

Dai Yuanheng said, "Among the several ideas that have come out now, some say that loquat will be added to increase the original function, and some people will work the concept drink." I think this is a good way to increase oxygen levels. Urban people are under a lot of pressure, housing prices, marriage, can relieve pressure, even if it is a painting cake to satisfy hunger, many people will be willing to pay for it. ”

"Think again."

Dai Yuanheng took another sip of their drink, "Now people's immunity is declining, they are prone to fatigue, and the lack of oxygen to the brain is actually a long-term condition. This kind of oxygenated drink was made by a big brand ten years ago, but at that time, how did the pressure compare with today, of course, there was no sales. ”

He stood up, walked a few steps, and said, "Make you more energetic, and you can replenish oxygen in the office, which is a good position." Not the best, but has surpassed all our options at the moment. ”

Dai Shenghong thought for a while, nodded and said, "Then hurry up and come up with the packaging and design, and launch it on the market first, they won't be able to launch theirs." ”

Dai Yuanheng said, "This matter must not be known to grandpa." ”

"How could he possibly know." Dai Shenghong picked up the phone, "The rule that you are not allowed to make the same type of drink, did you write it on the agreement at that time, or did you say it verbally." ”

Dai Yuanheng said, "Actually, it doesn't matter, whoever launches the market first will dominate, and the one behind can be regarded as following the trend." What's more, they didn't go so smoothly on their side. ”

"You mean Dai Shaodong's beverage factory?" Dai Shenghong held the phone, "Why don't I know this?" ”

Dai Yuanheng said, "The production capacity of that factory is not good, and it can't undertake too much sales at all, I knew it early on." Even if there is no problem with the first batch of products, if you want to accelerate the promotion later, you need comprehensive ability reads;. ”

Dai Shenghong looked at his son and smiled, "When you grow up, you will focus on promotion in the future." Be quick. ”

******

A month later, Dai Yuanheng launched a new product, oxygenated water with a lung-moisturizing function. The concept of health is a new opportunity, and it is the demand of urban people to reduce stress.

So as soon as the product was launched, sales were rising.

Dai Yuanheng was very happy, and hurriedly rolled out the battlefield, regional distribution also kept up, and the strategic marketing of the whole country followed.

After their new product is up and running.

This morning, as soon as he arrived at the office, he saw the delivery of the parcel.

Several clear glass bottles, yellow, green, pink, and white. Packed in a cardboard box, crystal clear, he took out one casually, and the phone rang.

The person on the other side said, "Today we have a new product on the market, how about you take a look?" ”

When Dai Yuanheng heard Dai Shaodong's voice, his face was not very good-looking, and he looked at the bottle, "What type is this?" ”

Dai Shaodong said, "There is no way, the market is too difficult to do, our company has been thinking about it for a long time, and it is better to focus on one point." Isn't there a smog in the past two years, which is getting heavier and heavier. By the way, you probably don't know about the haze, and you don't have strict measures there. But in other areas, many people are troubled. Our company thinks that other things can also reduce stress. However, reducing smog damage is an urgent need for people at present. Today, when life safety is threatened, survival is the key, don't you say? ”

Dai Yuanheng understood in a second, it turned out that he was here to settle accounts, knowing that he had used their concept, so what could it be, it was too normal, he looked down at the bottle in his hand, and said casually, "The packaging cost of this kind of glass bottle is too high, and ordinary consumers can't afford it at all." ”

Dai Shaodong said, "The foreign luxury route we take is divided into two lines, one is dedicated to special channels, locking in high-end people, that is, the kind you have in your hands, and strive to like it or not, and you can reflect the taste on the table, isn't it beautiful?" ”

Dai Yuanheng shook it, the white bottle was crystal clear, of course it was good-looking.

He endured his anger, he couldn't understand that he had been deceived, but the formula and bottle design had nothing to do with what he had received before, and Dai Shaodong also called, and he didn't know when he found out.

He suppressed his panic, smiled and said, "It's useless to take the high-end route, don't forget, when the last time comes, grandpa will look at sales." ”

Dai Shaodong's voice came, and he smiled, "I haven't finished talking just now, the high-end route of luxury goods is used for image, and we also have another kind of packaging that is very close to the people, which is very similar to this, but plastic bottles." That is aimed at young audiences, our planning experts said that it doesn't matter whether it is a stress reduction or not, the teenage audience, so that if they want a drink, they buy us, and they look good without drinking it. ”

Dai Yuanheng: "......"

Dai Shaodong said, "A very important point, the pressure that can be relieved is great, and the pressure itself is also costly, don't you know the mood of white-collar workers who are reluctant to buy a bottle of drink, right?" They have family pressures to provide for a house and a car. A few dollars is also money. And teenagers are different, spending money to have parents, a bottle of drink is nothing. ”

Dai Yuanheng couldn't stand it anymore, raised his hand and hung up the phone.

He propped himself up on the table, feeling his heart beat so fast that he could jump out of his chest.